3- In my opinion, I think that interview method is the most appropriate survey to be conducted.

It
has two types’ personal interview and telephone interview. Depth interviews are loosely
structured conversations with individuals drawn from the target audience. The interview is more
flexible survey than the questionnaire. Interviewing is a qualitative research technique that allow
the person to conduct a specific information from specific people in order to know their
perspectives on the idea. Also a Great depths of insights can be uncovered.

4-
Strengths:
International Presence:  It’s not a secret that Dunkin’ is recognized all over the world. It has
12000 locations in 36 countries as of 2020.
Customer Service: Dunkin’ pays huge attention to its workforce. They invest a lot of resources
in training and learning programs of the employers, which results in having a motivated and
skilled workforce. 

Weaknesses:
Competitors: One of the major concerns of Dunkin’, is their considerably lower market share in
the US coffee shop market compared to their main competitor Starbucks. As of 2019, Starbucks
has a 40% percent share which is 14% more than Dunkin’s 26%. 

Opportunities: 
Healthy Snacks: Dunkin’ can increase its sales by updating its menu with more health-friendly
snacks. This can help them to get closer to health-conscious segments.
International Expansion: While comparing the number of countries entered, Dunkin’ (33) is
almost 2 times less than Starbucks(65). Successful expansion to more countries and markets will
surely boost Dunkin’s sales volume.  

Threats:
Competitors: Big QSR brands such as Starbucks, McDonald’s, and Burger King are constantly
developing, thus, Dunkin’ should maintain and increase its pace.
Healthy lifestyle:  Recent rapid growth of the healthy food market can have a negative impact
on the volumes of Dunkin’s sales.

PLC:

Dunkin' customers are in the late majority.

However, Dunkin' is not declining because they are increasing their product line intro grocery
stores as well as keeping their look fresh and new.
The introduction of new food products and holiday coffee flavors keeps Dunkin' customers
interested and coming back.
They are using reminder advertising to appeal to their customers senses of taste and smell. This
keeps Dunkin' customers coming back for more.
5-
BCG:
Dunkin Donuts

Star Question Mark

Dunkin Donuts original and flavored When the company comes out with
coffee's new seasonal flavors they have to
see how the public responds

Cash Cow  Dog

Original Dunkin Donuts donuts  They once put out pizza but it had a
really bad result so it wasn't around
long

Ansoff matrix:

Market Development Diversification

Market Penetration Product Development

Existing Products New Products