Double Entry Journal 1
Perceived Irritation in Online Shopping: The Impact of Website Design Characteristics
Hasan, B. (2016). Perceived irrita�on in online
shopping:
The impact of website design characteris�cs.
Computers in Human Behavior, 54, 224-230.
h�ps://doi.org/10.1016/j.chb.2015.07.056
Hasan (2016) stated that it has been known that
perceived irrita�on affects the buying behavior of a
customer whether it is face-to-face or online
shopping. Any undesirable experience can lead to
the customer leaving the store without buying,
whereas in online shopping, nega�ve feeling is
more significant considering how quick it is for a
buyer to leave a website and go to a different one.
Thus, this research was done to see how the three
website design features of visual, naviga�on, and
informa�on affect a customer's feelings when
purchasing online. The data showed that the three
characteris�cs have a nega�ve impact on
perceived irrita�on although the impact of
informa�on design is lower compared to visual and
naviga�on design. However, informa�on design
plays a crucial part in a�rac�ng more online
customers. On the other hand, the effect of
naviga�on design on perceived irrita�on was
greater than the other two design elements.
• He stated, “perceived irrita�on had nega�ve
effects on vendor-related factors such as
credibility, competence, dependability, and
integrity” (Hasan, 2016, p. 225).
• Consumers value website design as much as
good service and compe��ve prices in tradi�onal
retailing (Hasan, 2016).
• Previous research has shown that shoppers are
more inclined to browse and buy from websites
that are well-designed (Hasan, 2016).
• According to Hasan (2016), “a�rac�ve visual
website design sends posi�ve messages to
consumers about the quality of product and the
vender” (p. 226).
• Hasan (2016) men�oned, “naviga�on design
plays a significant role in influencing customers
who do not like to be overwhelmed with
unnecessary screen, links, op�ons, or clicks”
(p.226).
• The research is �mely since a lot of shopping is
done thru online nowadays. It is very informa�ve
and helpful especially for those businesses that
are planning to create/start an online store. In
addi�on, it can also serve as a reference for
those online businesses that are already
opera�ng and desire to increase the sales. On a
personal note, the study builds up pressure for
someone like me who is star�ng to learn about
web designing.
• As an avid online shopper, I can say that I have
not put into considera�on the website design
when visi�ng an online shop and buying an item.
I am more concern about the availability of the
product that I like, the price and the delivery
terms. Probably, the principles men�oned in the
ar�cle affects more those first-�me visitors and
have no specific item in mind to buy.
• Pu�ng myself in the shoes of a first-�me
visitor on a website and without specific item in
mind, I must say that the points tackled are
indeed true. There is a big chance that I will not
stay and con�nue browsing in a poorly design
website.
• Overall, I am annoyed and at the same �me
scared with the idea that a good and efficient
website design plays a crucial role with the
shopping experience of a customer because it
means I must exert a lot of effort in studying for
this course. In all honesty, memorizing the
codes to create a website is not my forte.
• He said, “informa�on design refers to the site’s
ability to deliver relevant, current, and easy to
understand informa�on to its users” (Hasan,
2016, p. 226).

• Hasan (2016) said, “websites with effec�ve

visual, naviga�on, and informa�on designs can
mi�gate feelings of irrita�on among their
consumer’s return to the site” (p. 228).

• Will the same principles apply if the • I would like to know how the website design
website/online store also has a physical store? features affect the online stores who are selling
exclusive items. Also, the impact on those
websites that represent well-known businesses.

• As I begin to learn about web designing, it is

crucial for me understand the level of
importance of an efficient website design in
a�rac�ng consumers and/or encouraging them
to repurchase.

• Considering that a website has an exis�ng

physical store, the designer will not exert an
extra effort in making the website an a�rac�ve,
easy to navigate and informa�ve one.