The segment that our group feels to be tapped was in behavioral segmentation because

most of the consumers nowadays are updated on what are the trends when it comes to personal
care products using online ad campaigns. Most of the well-known brands are using this
segmentation. It is critical to understand the buyer persona of the target market in order to choose
the best customer base or market segment to sell brand. People's demographics don't change very
often. People's personalities, values, and opinions don't change very often either. However, what
individuals want and need change all the time. Behavioral segmentation integrates all methods of
segmentation, allowing for marketing personalization. A powerful behavioral marketing
segmentation is now possible. In reality, it is a competitive need for companies seeking to
succeed in today's customer-centric market. Marketers and customer experience professionals
can tailor their marketing strategies using behavioral segmentation techniques by identifying
what their target audiences want and need today, giving them an unprecedented ability to
personalize customer experiences that are helpful, unique, and drive deep brand loyalty for a
specific behavioral segment.