ad campaign: shahid afridi charge 30 mn per year for pantene, fawad khan 25 mn, so kubra khan avg 15-

20 mn,mahnoo baloch 10 mn

btl marketing average cost of 45 ativities across different reigons it cost average 7 milion.

-digital media has increased from 26% to 48% in last two year and thus its cost has risen.

seo avg 1mn (100 pages optimized, 20 custom dashboards, phone calls, lead etc)

pay per click 1 mn ( 10000 keywords, running google ads)

social media marketing 0.5 mn( celebs(followig of 2m charges 100k- 200k per post),

10x20ft billboard at a good place like clifton bridge it costs about 1500000and places like sabzi mandi it
has cost of 5 lac for 30 days

100 poles at relativelt good places cost 2-5 million in total

According to Nielsen’s Retail Audit, Pakistan’s soap market is valued at Rs 25 billion or 100,000 tonnes. In
a situation entirely unique to Pakistan, beauty soaps and washes make up approximately 70% of the
market,anti-bac products with accounting for the rest.