Activity 149: Product Life Cycle (PLC)

Introduction

Part A: For the first part of this activity you simply need to draw the PLC curve
and label its stages in the space below.

Part B: You then need to plot the products listed below onto your curve, based
upon your general knowledge.

Activity/Task

Plot these products onto your PLC curve:

Smart TVs Energy drinks MP3 player

Computer tablets Fast food outlets Smart phones
Fax machines Bottled water White bread
Toothpaste Internet cafes Full cream milk

TOPIC EIGHT: New Product Development Page 246