Activity 208: Which Channel Would You Choose?

Introduction

This activity provides a hypothetical channel selection decision for the Pizza Galore
chain. Assuming that Pizza Galore wanted to introduce a mini breakfast pizza (say with
bacon and eggs), then which would be the best form of distribution? Why would this be
the best way?

Activity/Task
Possible Channels

Offer as a 'take away' option in all their stores (which would require
1
their stores opening 4-5 hours earlier than normal)

Offer as a 'take away' option in their key/busy stores (that is, those
2
located in shopping malls and on main roads)

Offer as a home delivery option only (which would still require their
3
stores to open 4-5 hours earlier than normal)

Distribute via gas stations (that is, set up a small pizza section in larger
4
gas stations)

5 Distribute via convenience stores (similar approach to gas stations)

6 Distribute via coffee shops (exclusively offer to selective coffee shops)

Set a range of special vending machines to be located around the city

7
and at key transport hubs

Set up a range of special kiosks (small booths) in key city and at key
8
transport hubs
 A. Which channel/s would you
recommend for Pizza Galore?
B. Why?
2-4-5-6-8
These options would be, first as
it is a new product, it has to be
made known, and in the service
stations it would be key, also in
the cafeterias since it is a
breakfast, apart from being a
new product it is good to place
them to take away and so
customers will know it and know
if it is to their liking or not.

Page345 TOPIC ELEVEN: Place and Logistics