Activity 208: Which Channel Would You Choose?

Introduction

This activity provides a hypothetical channel selection decision for the Pizza Galore
chain. Assuming that Pizza Galore wanted to introduce a mini breakfast pizza (say with
bacon and eggs), then which would be the best form of distribution? Why would this be
the best way?

Activity/Task
Possible Channels

Offer as a 'take away' option in all their stores (which would require
1
their stores opening 4-5 hours earlier than normal)

Offer as a 'take away' option in their key/busy stores (that is, those
2
located in shopping malls and on main roads)

Offer as a home delivery option only (which would still require their
3
stores to open 4-5 hours earlier than normal)

Distribute via gas stations (that is, set up a small pizza section in larger
4
gas stations)
5 Distribute via convenience stores (similar approach to gas stations)
6 Distribute via coffee shops (exclusively offer to selective coffee shops)

Set a range of special vending machines to be located around the city

7
and at key transport hubs

Set up a range of special kiosks (small booths) in key city and at key
8
transport hubs

A. Which channel/s would you 2-4-5-6-8

recommend for Pizza Galore? These options would be, first as it is a
new product, from being a new product
B. Why? it is good to place them to take away and
so customers will know it and know if it
is to their liking or not, it has to be made
known, and in the service stations it
would be key, also in the cafeterias since
it is a breakfast.

Page345 TOPIC ELEVEN: Place and Logistics