Activity 208: Which Channel Would You Choose?

Introduction

This activity provides a hypothetical channel selection decision for the Pizza Galore chain.
Assuming that Pizza Galore wanted to introduce a mini breakfast pizza (say with bacon and
eggs), then which would be the best form of distribution? Why would this be the best way?

Activity/Task

Possible Channels

Offer as a 'take away' option in all their stores (which would require
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their stores opening 4-5 hours earlier than normal)

Offer as a 'take away' option in their key/busy stores (that is, those
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located in shopping malls and on main roads)

Offer as a home delivery option only (which would still require their
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stores to open 4-5 hours earlier than normal)

Distribute via gas stations (that is, set up a small pizza section in larger
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gas stations)

5 Distribute via convenience stores (similar approach to gas stations)

6 Distribute via coffee shops (exclusively offer to selective coffee shops)

Set a range of special vending machines to be located around the city

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and at key transport hubs

Set up a range of special kiosks (small booths) in key city and at key
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transport hubs

A. Which channel/s would you

recommend for Pizza Galore?

B. Why?

Page 345 TOPIC ELEVEN: Place and Logistics