Activity 229: Decoding Promotional Messages

Introduction

In this activity, you need to determine what is the “main message” for the following
promotional messages. Keep in mind that most ads do not include a lot of copy (text). A
key part of the activity is to compare your understanding (decoding) of the message to
your fellow student's responses.

Activity/Task

What does it mean to you? How does your perception

compare to other groups?

(Similar/different?)

That the quality and Similar, they also talk about

In a magazine ad for
designer jeans presence of the product are how good the product is
excellent supposed to look
"Look good for a change"

On a sign in a Call the attention of people S Very similar, also

chocolate shop when they see the part of emphasizing the issue of
the gift, since it is a striking implementing the word gift
Spend more than $30 and word for people
receive a free* gift
(* Conditions apply)

The main message is to Different, where they do not

For a new beer
promote or publicize this talk about it being especially
TV commercial
new beer a new product
"Like no beer you've ever
tasted before!"

They want to express with Very similar on the subject

On toothpaste packaging
their results that it is a very of product results
"Great results for good product
great teeth"
On a poster for a new See how good a movie is, Similarly, and apart from
movie giving as a rewarding point attracting attention perhaps
"One of the best movies of view of the movie with the name of the actor
I've ever seen"
Bill Jones, “My First Blog”
Page376 TOPIC TWELVE: Integrated Marketing Communication