Group 1:

1. Muhammad Firdaus Ramadhan (F34198006)

2. Muhamad Rasyiid Fajri Riyanto (F34198019)
3. Chairunnisah Putri Hanniyah (F34198025)
4. Naflah Khalisah Nasution (F34198026)

WORKSHEET 16: TECHNICAL SPECIFICATIONS CONCEPT DESIGN IDEAS

Kebutuhan Teknis Target Reference Concept Concept A (competitor) Concept B (produk sendiri)

pH 4.5 – 8.0 4.5 – 8.0 0 (pH 4.6 - 5.5 ) 4.5 – 8.0

Appearance and scent lighter colouration lighter colouration and 0 (colorless and less lighter colouration and less
and less pungent less pungent scent. pungent scent) pungent scent
scent.

Viscosity 137-275 cps 137-275 cps + (275-375 cps) 0 (137-275 cps)

Catechins 30 mmol/l 30 mmol/l - 30 mmol/l

Moisturizes 5% lipid ingredients 5% lipid ingredients -(<5% lipid ingredients 0 (5% lipid ingredients
namely hydrator, namely hydrator, namely hydrator, namely hydrator,
humectants, glycerin, humectants, glycerin, humectants, glycerin, humectants, glycerin,
lecithin, and lecithin, and lecithin, and propylene lecithin, and propylene
propylene glycol propylene glycol glycol) glycol)
Antioxidants 0.5%‐1% vitamin E 0.5%‐1% vitamin E 0 (0.5%‐1% vitamin E) 0 ( 0.5%‐1% vitamin E)
(anti‐inflammatory,
removes acne scars, and
reduces dark circle 1% to 10% vitamin C 1% to 10% vitamin C 0 (1% to 10% vitamin C) 0 (1% to 10% vitamin C)
around eyes)

Active ingredients Contain 9% of AHA content limit is 10%, - (5% AHA with pH 3-4) Contain 9% of AHA with
(contain alpha hydroxy with pH 4 and pH is 3.5 or more pH 4
acid (AHA))

For all skin types does not cause does not cause 0 (These masks are does not cause redness,
redness, itching, redness, itching, designed to relieve your itching, swelling.
swelling. swelling. skin from excessive
tightening, stress, or
irritation caused by
external aggressors)

Uses environmental 0.5 x 9.9 x 14.5 cm 0.5 x 9.9 x 14.5 cm + (0.5 x 10.67 x 16.76 0 (0.5 x 9.9 x 14.5 cm
friendly packaging packaging packaging cm packaging) packaging)

Uses biodegradable 25 x 20.5cm 25 x 20.5cm 0 (biodegradable sheet 25 x 20.5cm biodegradable

sheet biodegradable sheet biodegradable sheet mask) sheet mask
mask mask
Lightweight 0.02 kg 0.02 kg 1.91 Pounds 0.02 kg

Contains green essence 20ml green tea 20ml green tea 0 (contain 20 ml of contain 20 ml of essence
essence essence essence)

Giving seasonal event Giving each event 50 Giving 50 seasonal We give a discount just Giving 50 seasonal discount
voucher (International seasonal discount discount voucher, each only for clearing old voucher, each event limit of
women day, kartini day, voucher each of the event limit of 50 product 50 discount voucher
and mother day) event have a limit discount voucher
only 50 discount
voucher will be given

Products can be Warranty of 5 days Giving warranty 5 We use delivery services Giving warranty 5 days as
delivered directly to after the estimated days as estimated for consumers. We estimated delivery time
your home delivery time delivery time provide delivery or
delivery services either
delivered directly by
employees or using grab
or gojek. Prices are
adjusted by shipping
costs and product prices.

Giving extra sheet mask Every purchase of – – Every purchase of more

for a certain quantity of more than 2 packs get than 2 packs get extra 1
purchase extra 1 sheets of face sheets of face mask
mask
If product is damaged or Warranty of 5 days of Warranty of 5 days of - (no warranty) 0 (Warranty of 5 days of
broken, a replacement purchase purchase purchase)
product will be provided

Free delivery with a Free delivery for Free delivery after a - Free delivery after a
condition orders above Rp purchase above Rp purchase above Rp
200.000,00 200.000,00 200.000,00