Avocados per capita Average Avocado California Avocado Commission Farmers wanting improved The seasonal marketing Carman, H.F. , “The Story Behind 1.1 pounds in 1994 6 ounces launches a marketing and Avocado marketing in the U.S. pattern changes Avocados’ Rise to Prominence in the United States.”ARE Update 22(5) (2019): 9–11. 4 pounds in 2011 educational commission to change lobby to pass and the Hass significantly for California University of California Giannini Foundation of 8 pounds in 2018. the Avocado’s bad image as being Avocado Promotion, Research Avocados Agricultural Economics. Hass Avocado Board high in fat and unhealthy and Information Act establishes California Avocado the Hass Avocado Board (HAB). Commission