III.

Alternative Solutions
The store should hire a workshop inside the store to help customers make their own
jewelry according to their own design. In this way, the customers can get what they
want and the store can keep its value.
Tiffany & Co. can cooperate with other luxury brands or famous brands in those areas
so that they can produce a new product line and reach out to more customers, which
will increase its market share and sales in the luxury industry.
The company can take advantage of the internet to sell its products online and make
itself internationalized.
Tiffany & Co. should increase its level of creativity and not just concentrating on jewelry
made from precious metals, but should also start selling pieces made from semi-
precious metals as well as other synthetic materials. This will allow Tiffany & Co. to offer
a wider range of products that are suitable for various types of consumers and price
segments. Also, it will provide a certain level of stability in sales and revenues.
Tiffany & Co. should improve its customer service. The staff in the store should be
friendlier and more professional to help clients choose what they really want after sales.
Besides, Tiffany & Co. can provide free ear-piercing service at their store and give a
pair of earrings as a gift to make clients feel more comfortable buying more products at
this store next time.