II.

Statement of the Problem

Tiffany and Co. aspires to be the world's premier fine jewelry manufacturer and

supplier. It is a well-known brand that was founded in 1837 by Charles Lewis Tiffany,

and the corporation continues to value the luxury brand and service that he developed

When the price of gold and silver increased, Tiffany and Co. faced a challenge.

Consumer spending declined, because of lower household earnings during the crisis,

luxury expenditure began to fall, and counterfeits items of Tiffany’s Jewelry were being

sold online and without their consent it is also sold way cheaper than the usual price of

the jewelry and many online stores are creating false advertising to be able to sell a

counterfeit Tiffany and Co jewelry.

Since Tiffany and Co, produce several pieces of jewelry not all of them are being

sold, this might result in economic concerns, such as the design passing through

seasons and people no longer liking it. That’s why they are selling their products half of

the price, or they put discounts so the consumer would purchase it even if they don’t

need it because many consumers want to avail products that is on sale or have a

discount when you purchase it.

The company takes a strategic approach to stakeholder engagement and is

committed to working with a wide range of organizations, including those that challenge

the business, because they believe this benefits the company's operations and

positively influences the jewelry industry and their supply chain partners and also

Vertical integration is essential for two reasons a deeply held e conomic idea that great
luxury houses should create their own designs, and an equally strong belief that

traceability is the best way to ensure social and environmental responsibility.