How to Introduce Your Business in a

Letter
An introductory business letter is supposed to make a good impression with a potential customer (called a
prospect). Writing a letter to introduce your business to someone involves shifting the focus to your
correspondent, engaging his or her interest, and launching a conversation, rather than a lecture:

 Start with a bang. Open with a sentence that grabs interest and establishes a reason to keep reading.
 Introduce yourself in terms that matter to the person to whom you’re writing. If you can, refer to a
previous meeting or mutual acquaintance.
 Tell the prospect what you can do for him or her. Explain your offering by conveying benefits that the
prospect can count on, rather than simply reciting a list of the features involved.
 Keep your letter short. Keep sentences short. Keep paragraphs short. And limit the length to a single
page.
 Make a clear point. Maybe you just want to say thanks. Maybe you want to tell the person that you’ll be
calling next week. Maybe you want to set an appointment. Or maybe you want to announce a good deal.
 Edit and proofread. Delete as many I’s as you can. Then read the letter for accuracy, double checking
that you’ve spelled the recipient’s name and address perfectly.
 Sign your letter. Amidst all the junk mail, a personally worded letter with an original signature on good
stationery can make a great impression.
 Start with a bang. 
 Introduce yourself in terms that matter to the person to whom you’re
writing. 
 Tell the prospect what you can do for him or her. 
 Keep your letter short. 
 Make a clear point. 
 Edit and proofread.
 Sign your letter. 
 Open with a sentence that grabs interest and establishes a reason to keep
reading.
 If you can, refer to a previous meeting or mutual acquaintance.
 Explain your offering by conveying benefits that the prospect can count on,
rather than simply reciting a list of the features involved.
 Keep sentences short. Keep paragraphs short. And limit the length to a single
page.
 Maybe you just want to say thanks. Maybe you want to tell the person that you’ll
be calling next week. Maybe you want to set an appointment. Or maybe you
want to announce a good deal.
  Delete as many I’s as you can. Then read the letter for accuracy, double
checking that you’ve spelled the recipient’s name and address perfectly.
 Amidst all the junk mail, a personally worded letter with an original signature on
good stationery can make a great impression.
Sample
From,

__________
__________

Date: _____ (Date on Which Letter is Written)

To,

__________
__________

Subject: Company Introduction Letter

Dear Sir,

I, on behalf of XYZ Company, take this opportunity to tell you about our company that has of
late entered the Indian market. Our company specializes in manufacturing electronics
gadgets, mainly cell phones and MP3 players. Our head office is located in Scotland UK, and
apart from that, we have eight branches in different countries worldwide.

After expanding in other countries, we have now decided to extend our company in India too.
The team of engineers and developers at our firm are the best in their own way, and we
promise to provide timely service to our esteemed clients.

We would thus like to fix a meeting with your company, who is also into the same industry of
manufacturing electronic gadgets so that we can discuss work and know more about each
other’s services. I would be awaiting your call for the same.

Thanking You

Yours truly,

____________

Name and Signature

Business introduction letter template

While there are several ways of formatting formal letters, including introduction
letters, you might consider using the most basic business letter format. The
following elements can help you outline how you want to format your business
introduction letter.

 Margins: 

Typically, a formal business letter will have half-inch to one-inch margins on

the top, bottom and sides.

 Line spacing: 

You can use single-line space for your letter, keeping a space between
paragraphs.

 Alignment: 

You can use a semi-blocked format where some elements, like your contact
information and salutation, are left-aligned and some are right-aligned, like
the closing statement. Similarly, you might left-align all of your letter.

 Font: 

Choose a font no smaller than a 10-point font and no larger than 12.

 Contact information: 

Format your name, address and contact information at the top, followed by
the recipient's name and contact information.

 Date: 

You can include the date of your correspondence formatted after your contact
information, but this may not always be required.

 Salutation: 

This is your greeting. The salutation comes under your contact information,
the recipient's contact information and the date. Be sure to address your
reader by name if you are writing business-to-business. Using a colon (:), not
a comma (,), after the greeting denotes it's business correspondence.

 Body paragraphs: 
 Oftentimes, letters of introduction can include around three paragraphs. The
first paragraph is used to introduce yourself and your business, as well as
your purpose for writing. The middle paragraph might include details about
your business and your products or services, and the third or final paragraphs
conclude with restating your purpose and creating a call to action.

 Closing:

 Close your letter with a friendly, concluding statement.

Example business introduction letters

The following examples help illustrate a business introduction letter in a business-to-business

style as well as a business-to-customer style.

Business-to-business example

From: Lee Collins
CEO, Green Farm Organics, Inc.
123 Main Street North
Seattle, WA. 98101

March 10, 2019

To: Lynn Gregory
CEO, TruMethod Naturals, Inc.
4567 South 22nd Ave.
Seattle, WA. 98101

Dear Mr. Gregory:

I, Lee Collins, am writing on behalf of Green Farm Organics regarding our company's entry
into a new market in Seattle, Washington. I am writing to introduce our company to you and
provide some information about the organic and natural foods, supplements and additional
wellness products we provide. We are currently operating in markets located in California,
Oregon and Colorado and are excited to be expanding our reach to the Seattle area.

As we are in the same market industry and offer similar products, I felt it reasonable to
extend salutations and suggest we meet to discuss how we can work together to better serve
our customer base. At Green Farm Organics, we provide food and supplemental health and
wellness products that help our customers improve and develop their overall health and well-
being.

Also, it is clear that your organization goes beyond natural and organic food and health
products to offer clients services that further support customers in developing optimum
health. Our business does not offer these types of services at this time, and I believe we at
Green Farm Organics can work with your organization to not only provide high-quality
products, but health support services as well.

Please find enclosed a list of our products and price points, as well as our ideas for wellness
support services that our businesses may partner on. Please feel free to contact me at your
earliest convenience to discuss our ideas and any questions you may have regarding this
request.

Thank you, and I look forward to hearing from you.

Kindest regards,

Lee Collins, CEO

Green Farm Organics, Inc.
Business-to-customer example

From: Green Farm Organics

Lee Collins, CEO
123 Main Street North
Seattle, WA. 98101

March 10, 2019

Dear reader:

I am Lee Collins, CEO of Green Farm Organics. We are an all-natural and organic product
provider helping our customers improve their health and well-being through non-GMO and
organic foods, supplements and other natural health products. We are FDA-certified organic,
and we are excited to be expanding our market to your neighborhood! We will be celebrating
our new location's grand opening this coming weekend.

As a special promotion, we are extending a 20% discount on all products in our store to the
first 100 recipients to arrive. This is a first-come-first-serve basis, and I wanted to share it with
you personally!

Please join us at our promotional event and grand opening this weekend, March 15, from
10:00 a.m. to 3:00 p.m. where you can participate in a raffle and sample some of our organic
and natural foods.

We hope to see you there!

Warmest wishes from all of us here at Green Farm Organics,

Lee Collins, CEO

Green Farm Organics, Inc.