Valuation and Negotiation of Technology

Step 4 Understand IT negotiations

Students: Zaira Vergara Acosta

Document: 1032399921

Tutor: Juan Carlos Amezquita

Universidad Nacional Abierta y a Distancia

Course: Valuation and Negotiation of Technology

Barrancabermeja 2022

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 Table of Contents

Introduction ...................................................................................................................................................

Objectives.......................................................................................................................................................

Activities Assignment and Work Responsibilities Chart...........................................................................

Head of agreement concepts infographics ..................................................................................................

Hand draw problem charts ......................................................................................................................

Business model selection chart ...............................................................................................................

Problem and Recommendations videos ........................................................................................................

Conclusion .....................................................................................................................................................

Bibliographic References ..............................................................................................................................

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 Introduction

The following is intended to carry out different individual and group topics where in this phase
Step 4 Understand IT negotiations, which basically is necessary to follow the specific guidelines
of the activity guide as well as to investigate each element with the references given in unit 3.
The technological revolution has caused a series of changes, one of them corresponds to the way
in which the academic and productive sectors relate to each other. This link between these sectors
requires professional activities, in this sense, the role played by technological management is
fundamental, which has been considered as the systematic management of the process of
generating new knowledge and, as the management of the development of the set of skills and
instruments necessary to sustain a pertinent and systematic program of improvements in the
production process, capable of leading to the generation and capture of new knowledge.

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OBJECTIVES

General purpose

Recognize the difficulties and problems that the Colombian industry has at the level of
technological development and how this affects society and the growth of the country.

Specific objectives

• Conduct a literature review on innovation, research and development in Colombia and its
difficulties.

• Know the importance of knowledge in the economic development of a country as a tool to

improve business strategies.

• Design a creative infographic in which the definition of each selected method, processes and
the application of the method to calculate the value of technology is reflected.

• Develop a diagram showing the problems faced by Colombian companies and recommend
possible solutions to this problem.

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 Activities Assignment and Work Responsibilities Chart

Activities Assignment and Work Responsibilities

Group Number: 53
Unit name: Evaluation moment: Intermediate Unit 3 Step 4 Understand IT negotiations
Selected topic Student name
Group 1 (Parties, Start Date, Duration, Nature of Licensed Student 1.
IP, Work Schedule)
Group 2 (Costs, Royalties, Payment Schedule) Student 2.
Group 3 (License options, Option term on license, Right of Student 3.
first refusal, Scope of license, Exclusivity)
Group 4 (Liability, Warranty, Property of IP, Property of Student 4. Zaira Vergara
Improvements) Acosta
Group 5 (Infringement, Termination, Choice of law, Dispute Student 5.
Resolution)

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INFOGRAFIA

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 Hand draw problem charts

VIDEO LINK

https://youtu.be/QMVhkJodszI

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 CONCLUSIONS

• This activity allowed us to learn fundamental concepts for technology negotiation.

• We were able to identify the importance of the different business models and how they

impact an organization.

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 REFERENCES

European Union (2012). Fact Sheet How to deal with IP-related issues in transnational

negotiations. Retrieved from: http://www.iprhelpdesk.eu/sites/default/files/newsdocuments/Fact-

Sheet-How-to-Deal-with-IP-Issues-in-Transnational-Negotiations.pdf

Mc Manus, J. P. (2012). Intellectual Property: From Creation to Commercialisation: A Practical

Guide for Innovators & Researchers. Negotiation and Licensing. Oak Tree Press. Retrieved

from:

https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct=tru

e&db=nlebk&AN=1008965&lang=es&site=eds-live&scope=site&ebv=EK&ppid=Page-__-149

García Delgado, D., & Ortiz Torres, M. (2014). On the negotiation of biotechnology products

that include intangible assets. Biotecnologia Aplicada, 31(4), 297–310. Retrieved from:

https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct=tru

e&db=zbh&AN=103148375&lang=es&site=eds-live&scope=site