1.

Relevance to vision, mission, and objectives of the entrepreneur.

The opportunity must be aligned with what you have as your
personal vision, mission, and objectives for the enterprise you want
to set up.
2. Resonance to values. Other than vision, mission, and objectives, the
opportunity must match the values and desired virtues that you have
or wish to impart.
3. Reinforcement of Entrepreneurial Interests. How does the
opportunity resonate with the entrepreneur’s personal interests,
talents, and skills?
4. Revenues. In any entrepreneurial endeavor, it is important to
determine the sales potential of the products or services you want to
offer. Is there a big enough market out there to grab and nurture for
growth?
5. Responsiveness to customer needs and wants. If the opportunity
that you want to pursue addresses the unfulfilled or underserved
needs and wants of customers, then you have a better chance of
succeeding.
6. Reach. Opportunities that have good chances of expanding through
branches, distributorships, dealerships, or franchise outlets in order
to attain rapid growth are better opportunities.
7. Range. The opportunity can potentially lead to a wide range of
possible product or service offerings, thus, tapping many market
segments of the industry.
8. Revolutionary Impact. If you think that the opportunity will most
likely be the “next big thing” or even a game-changer that will
revolutionize the industry, then there is a big potential for the chosen
opportunity
9. Returns. It is a fact that products with low costs of production and
operations but are sold at higher prices will definitely yield the
highest returns on investments. Returns can also be intangible;
meaning, they come in the form of high profile recognition or image
projection.
10. Relative Ease of Implementation. Will the opportunity be
relatively easy to implement for the entrepreneur or will there be a
lot of obstacles and competency gaps to overcome?
11. Resources Required. Opportunities requiring fewer resources
from the entrepreneur may be more favored than those requiring
more resources.
12. Risks. In an entrepreneurial endeavor, there will always be risks.
However, some opportunities carry more risks than others, such as
those with high technological, market, financial, and people risks.