App Annie

App Annie ( now Dataai ) is an app & market analytics platform which provides data & insights
across all the steps in a product lifecycle. They are very close to Nielsen IQ or Gartner when one
compares their their core o ering, which is market research/intelligence.

The following are their product o erings

1) Market insights

App Annie provides market intelligence across geographies and app categories. This includes
market trends, revenues, downloads, user engagement metrics like average usage time etc for
major market participants.This can help companies launch new products by identifying trends,
launch new features etc.

2) Advertising insights & aggregation


There are multiple tools that are used in a modern day advertising department, these can
include CRM tools like Salesforce, mail automation tolls like Mailchimp etc. App Annie
aggregates all data from ad tools and provides powerful visualisation tools to showcase
insights. Along with this App Annie also provides tools to rank better on app stores like
keywords used by competitors, ad costs, related apps etc.

3) App analytics

Companies today can have multiple apps & accounts running on multiple platforms &
websites like App Store, Play store, Meta etc. App Annie provides users the ability to connect
50 similar ‘connectors’ & visualise the data in one place.

The data for Disney Plus & other competitors that we nd in MX player’s deck majorly arise from
the rst & third o erings (described above) from App Annie.

Note: App Annie provides app usage data, one query to ask MX team is whether the data
provided in deck includes data from web versions of competitor o erings. For example
subscribers to Disney Plus can watch their shows both on the app as well as the web versions.

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