PROGRAM: BBA HEALTHCARE MANAHEMENT

BATCH 2019-2022

COURSE NAME – QUALITY MANAGEMENT IN HOSPITALS

CODE –DSE 052

NAME – Brandon Waikhom

SYSTEM ID – 2019002619

ASSIGNMENT 2

Q2
a) Critically analyse the role strategic planning plays in ensuring quality in hospitals . 

Ans: Strategic health planning involves creating objectives and setting goals for where a
company would like to go in the future, and then constructing a plan to achieve these objectives.
In this industry especially, healthcare planning must take into account potential government
policy changes, technological advancements and economic trends that could change an
organization’s operations in a significant way. 
One quality factor that should be the basis to strategic planning in healthcare organizations is
the organization of the institution. Understanding the organization of the institution and how this
organization is necessary for the entire system to succeed is important in creating an effective
plan with specific strategies. Having a sound foundation in which the organization is built upon
is important so that communication and ideas can flow freely while implementing strategic
healthcare planning. Designing company goals and a path to achieve these objectives allows
staff at every level, from administrators to physicians, to have a drive and passion that is
extremely important in the medical field. 

Benefits of strategic planning that ensures quality in hospitals are numerous mainly because
healthcare planning is composed of many components. 

Some of the key areas that a hospital strategic plan can significantly improve include: 

Company Culture 
Goals and Objectives 
Operating Budgeting 
Service Line Decisions 
Risk Management 
Capital Planning 
Cost Accounting 
Long Range Forecasting 

b) Explain the cost of quality in terms of staff retention in hospitals . 

While the healthcare industry exists to improve the lives and health of everyone, hospitals,
clinics, and other healthcare organizations have to keep a close eye on their bottom line. After
all, without revenue, these organizations cannot serve anyone. Healthcare providers must have
the money to pay their workers and the ability to limit staff turnover. This means human resource
management in healthcare is vital. When nurses, administrators and other employees change
jobs, healthcare organizations lose money. 

Patients who visit medical facilities more frequently than once a year are typically loyal to their
doctors and healthcare providers. These patients know the nursing staff, they have their favorite
office administrators and they even consider some of the staff to be their friends. When a patient
comes into the hospital or clinic for a routine procedure and his or her favorite nurse is gone, it
can create a negative experience.
Losing one patient may not sound like a huge loss, but losing several patients can hurt a
hospital’s bottom line, and while patient care is the number one priority, hospitals without
money cannot afford to help patients. As such, staff retention in healthcare is a serious concern
for hospitals and clinics; it is also a concern for patients. 

Human resource management in healthcare is the front line in ensuring staff, from cafeteria
workers to surgeons, stick around. There are many things managers can do to improve morale.
Employees want the opportunity to grow professionally and advance their careers. To this end,
human resources can implement systems of advancement that provide goals employees can
work toward.