SEATWORK

One of the customer value proposition used by Walmart is the odd even pricing, this is a
psychological pricing that is used to drive customer to buy the product. It is effective because
We are all used to read numbers from left to right that is why if we see a price like $4.93 we
could only think that the price is only 4 dollars not taking into account the cents which can
make it close to a price of 5 dollars. And lastly, customer value proposition used by Walmart is
making other product to have a rollback price, it is not a sales type product, but they just lower
the price for some reasons like overstock. This technique will drive more the customer to buy
the product as it was much cheaper than it was before, also this rollback price could only be
available for a few days or months that is why it can make customers think that they should by
that product already before the price go up again as to what is it before. Walmart’s customer
value proposition is highly psychological techniques that I think will work to every customer that
will enter the shop. They use signage everywhere at the shop saying and reminding you that
the product is at low price, they offer a wide range of products that you can get already at one-
time shop, also they make the atmosphere calmer and soothing for every customer by the
music they play so that you can walk around may be for an hour or more at the whole store
looking for different products.