MBA Marketing Projects Introduction :

Marketing simply can be said to be “A human action instructed at satisfied needs and wants
through an exchange process.” Promotion as a efficient area of management is becoming
essential as in comparison to other areas. All choices in modern business company center around
information related with marketing making decisions circumstances, which are recognized by
Circulation Technique, Route members and Item choices. The Product Decisions, customers
evaluate a item’s value by looking at many factors such as those that encompass the product.

Coca-cola ltd has differentiated itself from its competitors and providing the total “value for
money” to its customers. Coca-cola Ltd has integrated all the features to offer a value for its
products.

MBA Marketing projects index,

CHAPTER-1

 INTRODUCTION
 INDUSTRY PROFILE IN INDIA

CHAPTER-2

 NEED FOR THE STUDY

 SCOPE FOR THE STUDY
 OBJECTIVE OF THE STUDY
 RESEARCH  METHODOLOGY
 LIMITATION OF THE STUDY

CHAPTER-3

 COMPANY PROFILE

CHAPTER-4

 DATA ANALYSIS AND INTERPRETATION

CHAPTER-5

 SUGGESTION
 CONCLUSION