FACULTY OF BUSINESS AND MANAGEMENT STUDIES

UNDERGRADUATE BUSINESS PROGRAMME

ACADEMIC YEAR 2021-2022, 2nd Semester
July - 2022
WRIT1

Programme Title: BMS, A&F, MM, BE, BIS

Module Title: Human Resource Strategy & Professional Practice
Module Code: GHL6015
Assessment Method: Tri-fold/Multiple-fold Brochure
Level: 6 Block: 1
Module Credits: 20 Weighting: 50%
Due Date: 05-May-2022, 09:00 AM Word Count: 2,000
Examiner: Dr. Gina G. Jocson and Ms. Salama

Version: 1
 Gulf College – Faculty of Business and Management Studies – In academic

Affiliation with CARDIFF SCHOOL OF MANAGEMENT

A. Written work

 A signed declaration that the work is your own (apart from otherwise referenced
acknowledgements) must be included after the reference page of your assignment
 Each page must be numbered.
 Where appropriate, a contents page, a list of tables/figures and a list of abbreviations
should precede your work.
 All referencing must adhere to School/Institutional requirements.
 A word count must be stated at the end of your work.
 Appendices should be kept to the minimum and be of direct relevance to the content of
your work.
 All tables and figures must be correctly numbered and labelled.

B. Other types of coursework/assignments

 Where coursework involves oral presentations, discussions, poster presentations, etc.,

specific instructions will be provided by your module leader/team.

---------------------------------------------------------------------------------------------------------------------------------------------
Rewrite below part just after the References of your assignment.

WORK DECLARATION

I, [Name of Student], hereby declare that the uploaded Tri-fold/Multiple-fold Brochure through
Turnitin is my own work. I affirm that this has been researched and completed in accordance with
the college rules and regulations on plagiarism.

I acknowledge the advice given by the module tutors on proper referencing to avoid plagiarism and
the rules on the academic unfair practice.

I acknowledge that I read and understand the plagiarism guide written at the end of this
assessment. Any academic misconduct will be handled according to the rules and regulations of the
university.

[Name of Student]

General instructions

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This Tri-fold/Multiple-fold Brochure will be submitted to the module tutor before due date. An
acknowledgement will be given to you by your tutor upon presentation of the finance clearance.
This is your receipt, keep it.

The only circumstance in which this coursework can be submitted late is if a Mitigating
Circumstances (MC) form is submitted at the same time. In these circumstances work may be
submitted within five (5) working days. Make sure to secure MC form and submit the same to the
concerned staff.

Write the number of words used, excluding references, at the end of your Brochure. Provide the list
of sources you used at the last part of your paper with proper label ‘References’. You may include
diagrams, figures etc. without word penalty. The number of words will be + or – 10% of the total
words allowed.

A work declaration must be included just after the reference page of your Brochure. This ensures
that you prepare your work in good faith. Any form of collusion and/or academic unfair practice will
be dealt with according to the pertinent rules and regulations of the partner university. Please read
carefully the plagiarism guide.

Assessment Details
This Tri-fold/Multiple-fold Brochure comprises 50% of the total assessments marks. These will
develop the following skills:

 Communication skills. The Tri-fold Brochure is an excellent alternative medium for

developing written communication skills which are needed in the workplace.

 Analytical skills. The Tri-fold Brochure enables the students to analyse the human resource
strategies in a company. This skill will help them improve their knowledge on how to apply
the human resource strategy skills in the workplace.

 Creativity skills. The Tri-fold Brochure will enhance the creativity of the students to
transform and connect their ideas into reality. Students will present something new and
think outside the box.

In addition, the assessment will test the following learning outcomes:

 Critically evaluate key concepts and models of HR strategy and the influence of the wider
environmental context in policy formulation.
 Explain and evaluate the inter-relationship between and integration of organisational and
HR strategy.
 Assess the relationship between organisational performance and HR practice and apply this
analysis to identifying appropriate change management strategies within a case study
organisation.

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 Assessment Task
This assessment allows students to critically understand the key concepts involved in the
formulation, implementation and integration of HR strategy and policies to achieve organisational
aims and improve the overall organisational performance. Each student is required to produce a
Tri-fold/Multiple-fold Brochure covering the human resource strategy and professional practices.
Each student needs to choose a Company in Oman and investigate the HR strategies used by the
organisation using secondary sources of information that are directly or indirectly available.

The Tri-fold/Multiple-fold Brochure should be a mixture of texts and graphics in full-color; two
pages layout and design which will best illustrate the HR strategies used by the chosen company.
The size of the Brochure should be legal size paper (8.5 x 14 inches) suitable for commercial
printing. The printed brochure will be the output of this assessment.
The focus and contents of the Tri-fold/Multiple-fold Brochure are based on the following
information:
1. Introduction
Should include the following:
a. Company Background which includes: Name of the Company; Nature or Company
Industry; Location; Products or Services offered
b. Purposes of Tri-fold/Multiple-fold Brochure which are specified in the assessment paper.
2. Analytical description of the company’s Strategic HRM Accomplishments
Should include the following:
a. Strengths of the Company’s HR Management
b. Merits of Track Records (recognition or credits received due to HR Strategic Practices)
3. Critical evaluation of HR Strategies Practiced by the Company
It specifically covers the areas of human resource functions such as:
a. Performance Management and Evaluation
b. Employee Training and Development Management

4. Proposed HR Strategic Plan for the company’s HRM Future Development (Note: in Tabular
Format)
Should be based on:
a. The areas that need improvements (refer to item No. 3);
b. Specific actions to be taken; and
c. Timeline
5. Conclusion: Summary of key terms; linked with the purposes of the Tri-fold Brochure

6. References:
Should carefully observe the following:
a. Varied sources of information that support the ‘in- citations’ (books, journals, articles,
handbooks, publications, news releases, websites and etc.)
b. Use and application of Harvard Referencing

***END OF ASSIGNMENT TASK***

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Guidelines in Preparing the Tri-fold/Multiple Brochure

 The Tri-fold or Multiple-fold Brochure should be printed in full pastel-color with a mixture of
texts and graphics; lay-out and designed in both sides (two-sides) of the paper.
 The page size of the brochure is 8.5 x 14 (legal size), suitable for commercial printing.
 The included photos should be in high-resolution, containing original artwork or logo
designs.
 Place the Gulf College logo at the upper right and Cardiff Met logo at the upper left. The
title “Strategic HR Practices in (Name of Company)” should be at the topmost center of the
brochure.
 The brochure should be in a landscape format.
 The text can be grouped according to subject matter avoiding too much long paragraphs.
 Break up large paragraphs. Bullet points can be used to emphasise simple statements.
 The clarity of texts can be improved by using increased and even line spacing.
 Italics, underlining and CAPITALS are used to highlight a particular text and the headings and
subheadings
 The recommended fonts for layout: Antonio Regular, Conduit ITC Medium, M Twentieth
Century Medium, Tertre Extra Bold, Twentieth Century Bold. Use a maximum of 2 font
styles from those that are recommended.
 The size of the text should be visible enough conducive for reading.
 Texts and paragraphs are justified
 Margins should be set at 0.5-inch on all sides.
 Use the recommended applications: Adobe InDesign (.indd,.idml); Adobe Illustrator (.ai,
.eps); QuarkXPress (.qxd, .qxp); CorelDraw ( .cdr); or Microsoft Publisher (.pub)

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 GHL6015 - Human Resource Strategy & Professional Practice
AY: 2021-2022 / 2nd Semester

Marking Scheme

Marks to be
Description
Criteria Allocated
 Company Background
1. Introduction  Purposes of the Brochure 10 marks

 Strengths of the Company in Terms of HR

2. Analytical Management
Description  Accomplishments/recognitions/rewards of the 10 marks
Company in Terms of HR Management
Specifically covers the areas of human resource
functions such as:
3. Critical Evaluation  Performance Management and Evaluation 20 marks
 Employee Training and Development
Management
Should be based on:
a. The areas that need improvements (refer to item 10 marks
4. Proposed HR
No. 3)
Strategic Plan
b. Specific actions to be taken
c. Timeline
5. Conclusion  Summary of key terms; linked with the purposes
of the brochure. 10 marks
 Varied sources of information are used following
6. References the Harvard referencing system
 Not less than eight (8) sources which are 5 marks
consistent to the ‘in-text’ citation.
Adhering the Following Guidelines:
 Graphical illustration that enhance meaning
 Capture viewers’ attention
7. Layout and Design 25 marks
 Arouse interest in the topic
 Neat and presentable (uncluttered)
 Aesthetically pleasing artwork
 Items presented are related to HR strategy
8. Content Accuracy  Highlighted the key issues/contribution 10 marks
 Use of precise language
Total 100 marks

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Plagiarism

1. Plagiarism, which can be defined as using without acknowledgement another person’s words or
ideas and submitting them for assessment as though it were one’s own work, for instance by
copying, translating from one language to another or unacknowledged paraphrasing. Further
examples of plagiarism are given below:

Use of any quotation(s) from the published or unpublished work of other persons, whether
published in textbooks, articles, the Web, or in any other format, which quotations have not been
clearly identified as such by being placed in quotation marks and acknowledged.

Use of another person’s words or ideas that have been slightly changed or paraphrased to make it
look different from the original.

Summarising another person’s ideas, judgments, diagrams, figures, or computer programmes

without reference to that person in the text and the source in a bibliography or reference list.

Use of services of essay banks and/or any other agencies.

Use of unacknowledged material downloaded from the Internet.

Re-use of one’s own material except as authorised by the department.

2. Collusion, which can be defined as when work that has been undertaken by or with others is
submitted and passed off as solely as the work of one person. This also applies where the work of
one candidate is submitted in the name of another. Where this is done with the knowledge of the
originator both parties can be considered to be at fault.

3. Fabrication of data, making false claims to have carried out experiments, observations, interviews or
other forms of data collection and analysis, or acting dishonestly in any other way.

Plagiarism Detection Software (PDS)

As part of its commitment to quality and the maintenance of academic standards, the University reserves
the right to use Plagiarism Detection Software (PDS), including Turnitin. Such software makes no judgment
as to whether a piece of work has been plagiarised; it simply highlights sections of text that have been found
in other sources.

The use of plagiarism detection software fulfills two functions. The first is to enhance student learning (i.e. as
a developmental tool); the second is to guard against and identify unfair practice in assessment.

Further information and guidance can be found in the University’s policy on the Use of Plagiarism Detection
Software.

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