Currently we live in an interconnected world where media is one of the
most important tools when giving this connection. Media allow us to share, exchange and transfer information. However, media is double- edged sword given the fact that it can be altered so easily and can spread fake-knows, fragile information and manipulate people.
In this case, we have conducted some research with regards to the
advertisement of alcohol on media since alcohol is considered a drug according to Spanish Health Minister and its usage should be regulated for the well-being of the present and future population. According to data, alcohol provokes 95.000 deaths per year in the United States ranking as third cause of avoidable death in the same country. For the impletion of these regulations, State will use its regulatory and jurisdictional tools for preventing alcohol advertisement to widespread by the creation of a total ban, partial ban, or shadow ban of alcohol. These regulations will be implemented by law according to Spanish law and will have a compulsory character. By the implementation of this approach, we expect alcohol consumption to dramatically decrease, what will lead us to a healthier as well as thriver society. To sum it up, alcohol is a dangerous substance so its consumption and propaganda must be regulated. Its banning from media will achieve this goal, veering this to a social and national improvement.