Summer 2010, Volume 8, Number 3

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Some organizations
are using social
media like
Facebook and
Twitter to
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change the
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their social
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Thinking Straight
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powerful source of energy on Earth.
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CHEVRON, the CHEVRON HALLMARK and HUMAN ENERGY are registered trademarks of Chevron Intellectual Property LLC.
©2009 Chevron Corporation. All rights reserved.
CHEVRON, the CHEVRON HALLMARK and HUMAN ENERGY are registered trademarks of Chevron Intellectual Property LLC.
©2009 Chevron Corporation. All rights reserved.
JOB: CVX-ARC-M78816
DESCRIPTION: “Behind every innovation…” 4CB Page ad
BLEED: 8.875" x 11.375"
TRIM: 8.375" x 10.875"
SAFETY: 7.375" x 9.875"
GUTTER: None
PUBLICATION: Stanford Social Innovation Review
ART DIRECTOR: Jeff Payne 8-4431
COPYWRITER:
ACCT. MGR.: Gabriela Rosal 8-4352/Alex Barunas 8-3967
ART PRODUCER: Veronica Reo 8-3459
PRINT PROD.: Tom Powderly 8-3681
PROJ. MNGR.: Anne Schoell 8-3129
This advertisement prepared by Young & Rubicam, N.Y.
9J58534_CVX_a2.1_v.indd
CLIENT: Chevron TMG #: 9J58534 HANDLE #: 3 JOB #: CVX-ARC-M78816 BILLING#: CVX-ARC-Y78503
DOCUMENT NAME: 9J58534_CVX_a2.1_v.indd PAGE COUNT: 1 of 1 PRINT SCALE: 100% INDESIGN VERSION: CS3
STUDIO ARTIST: VEM 6-9963 LAST SAVE DATE: 10-28-09 3:22:00 PM CREATOR: KMS CREATION DATE: 10-27-09 6:12:51 PM
DOCUMENT PATH: TMG:Volumes:TMG:Clients:YR:Chevron:Jobs:2009:9J:9J58534_CVX-ARC-M78816:Mechanicals:9J58534_CVX_a2.1_v.indd

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Summer 2010 STANFORD SOCIAL INNOVATION REVIEW !

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SOCIAL ENTREPRENEURSHIP IN AMERICA

A Commonwealth Club special series featuring leading thinkers
and pioneers in the field of social entrepreneurship

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Summer 2010 STANFORD SOCIAL INNOVATION REVIEW )

You’re not just driven.
You’re social-mission driven.
And so is the global network you find here.

Like-minded peers with fresh perspectives.
And a faculty who understands what you’re up against.
Then you bring it all back to your organization.
Guide.
www.exed.hbs.edu/pgm/seissir/
The Social Enterprise programs at Harvard Business School Executive Education

exist for one reason: the impact you will make when you get back to your
team. Our programs are designed to help you deliver on your mission with the
latest tools, methods, and research. All to make a difference in the world. Email
our team at sep@hbs.edu to learn more. Global Perspectives. Tangible Results.
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Summer 2010 STANFORD SOCIAL INNOVATION REVIEW !!

Featuring the
Innovation Marketplace
The first-ever Innovation Marketplace will showcase the most exciting

innovations in the assets field.
• Innovators of all ages from around the globe
• Innovative Entrepreneurs, demonstrating products and services at the cutting-edge of asset
building and financial security
• Innovation Stations – collaborative spaces for participants to experience innovation first-hand
For more information, please

visit www.assetsconference.org TODAY!
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Summer 2010 STANFORD SOCIAL INNOVATION REVIEW !%

Must-have titles this summer
from Stanford University Press

Companies on a Mission Leading Culture Change
Entrepreneurial Strategies for Growing What Every CEO Needs to Know
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"( STANFORD SOCIAL INNOVATION REVIEW Ikcc[h(&'&

The leading brands of the future will be sustainable brands. Building them takes a new kind of
thinking, a new group of collaborators, and a new set of tools. Join the world’s leading sustainable
business innovators at SB’10 for three days of extraordinary conversation, inspiration and insights.
Hazel Henderson
Futurist & Economics Bruce MacGregor Henry Chesbrough Kirsi Sormunen
Iconoclast Managing Partner Professor Vice President, Sustainability
Ethical Markets Media IDEO UC Berkeley Nokia Corporation
Re-Defining the Metrics of Success: The Design for Behavior Change: Helping Open Innovation: An Apropos Paradigm Influencing Consumer Choice Toward
Emerging Measures of Qualitative Growth Consumers Co-Create a Better World Shift for Sustainable Brand Innovators Sustainable Consumption
Hazel Henderson, a well known and Across industries, we see a growing Open innovation is the use of purposive Higher levels of consumption and wealth
globally respected futurist, economist, gap: On the one hand, immense inflows and outflows of knowledge to do not necessarily increase personal
columnist, and consultant on sustain- technologic and informational shifts accelerate internal innovation, and well-being, and an increasing amount
able development presents some have fueled people’s desires for their expand the markets for external use of of consumers are interested in making
of her newest thinking on why GDP is long term well-being, financial security, innovation. The paradigm assumes that more sustainable choices. What role
no longer serving us as the ultimate and positive environmental impact. On firms can and should use external ideas does business play in offering consumers
measure of progress, and offers a look the other hand, only a few businesses as well as internal ideas, and internal better alternatives via innovation, choice
at some of the significant initiatives have stepped in to offer products and and external paths to market, as they editing and choice influencing? Nokia is
taking place to define what comes next, services to help people shift their habits look to advance their technology. Dr. transitioning into a solutions provider,
including EU’s ‘Beyond GDP’ project and in order to support their emerging Chesborough provides a look at the and mobile technology innovations hold
President Sarkozy’s Commission on the aspirations. This session explores idea of open innovation as a backdrop a potential for changing the way we live,
Measurement of Economic Performance the tremendous opportunity for goods, to this year's launch of GreenXChange, from improving livelihoods to embracing
and Social Progress. services and new business models that an open sustainable innovation coalition more sustainable lifestyles.
not only survive in change, but thrive on it. launched at Davos in January.
Who is attending? 700+ change agents from Nike, SC Johnson, Interface, Mattel, GAP,
Johnson & Johnson, Coke, EBay, Clorox, Office Depot, 3M, and many more.
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Cost-Benefit Analysis/ The most widely used family of tools; counts A recent study in the United Kingdom found that using Disagreements about the actual numbers
Cost-Effectiveness Analysis up costs and benefits (usually using some a mix of drug treatment, surveillance, and behavioral and weightings in the calculation, as well
of the methods described below), and then interventions instead of prison saved taxpayers up to as the conclusions of the analysis.
applies discount rates. Often used for large $130,000 per offender (and up to $300,000 if savings
public programs. to victims were included).1
Stated Preferences Asks people what they would pay for a A typical example would ask people what they might pay Stated preferences often do not correlate
service or outcome. to preserve an endangered species or to build a park. with actual behaviors.
Revealed Preferences Examines the choices that people have A researcher analyzes house-buying patterns and real es- Few fields have enough usable data.
actually made to infer the relative worth of tate prices to infer how much people value public parks.
different options.
Social Impact Assessment/Social Estimates the direct costs of an action, There are literally hundreds of tools of this kind, in- Disagreements about numbers, weightings,
Return on Investment Assessment the probability of it working, and the likely cluding Acumen Fund’s Best Available Charitable and conclusions; values; how to handle time
change in future outcomes, sometimes with Option Ratio methodology, Jed Emerson’s blended and discount rates; and intended audience
discount rates. value methods; and various Center for High Impact of the calculation.
Philanthropy methods.
Public Value Assessment 2 Judges how much the public values a The British Broadcasting Corporation assessed its pub- Not rigorous enough.
service. lic value.
Value-Added Assessment In education, assesses how much a school Recent uses often show that apparently successful Sometimes too complex for parents or the
adds to the quality of its pupils. schools are actually good at attracting clever pupils. media to understand.
Quality-Adjusted Life Years/Disabil- In health care policy and research, accounts Widely used set of measures. Provides a common way Can be controversial when a particular
ity-Adjusted Life Years Assessment for patients’ objective health and patients’ to judge the relative effectiveness of clinical treatments treatment is not cost-effective.
subjective experiences. and public health measures.
Life Satisfaction Assessment Judges social projects and programs by An imaginative study in Wales showed that modest in- New approach that remains unproven;
how much extra income people would vestments in home safety, which cost about 3 percent highly sensitive to input assumptions.
need to achieve an equivalent gain in life as much as home repairs, generated four times more
satisfaction. life satisfaction. 3
Government Accounting Measures In government, accounts for government France’s bilan sociétal is a set of 100 indicators show- Much variability across regions; disagree-
spending and its effects. ing how enterprises affect society. Italy has a similar ments about which indicators to include.
bilancio sociale.
Other field-specific assessments Every field has its own cluster of metrics. A recent Young Foundation study identified nearly 30 Diversity of these measures means that they
measures of value in the built environment, includ- are little used for public decision making.
ing artificial neural networks, hedonic price models,
fuzzy logic, autoregressive integrated moving averages
methods, and triple bottom line property appraisals.4
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Corporate Sustainability Model

I N PUTS P R OCESSES OUTP UTS OU TCOM E S
External Internal Sustainability

context strategy
context Sustainability
Sustainability Long-term
structure performance Stakeholder corporate
Leadership (may be both financial
Sustainability an output
reactions
systems, and outcome) preformance
Business Human and
financial programs,
context and actions
resources
Feedback loop
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//
Summer 2010 STANFORD SOCIAL INNOVATION REVIEW %)

Last year more than 1,000 of the world’s leading investors,
philanthropists, entrepreneurs, and thought-leaders amassed in
San Francisco to define the social enterprise landscape and
validate the space. They formed the SOCIAL CAPITAL MARKET,
the market at the intersection of money and meaning. Now
SOCAP10 asks the big question: “What’s Next?”
HERE’S WHERE SOCAP10 IS HEADED

HOR IZON- GAZ I NG Jacqueline Novogratz (Acumen Fund), Matt Flannery (Kiva.org),
Willy Foote (Root Capital), Jay Coen Gilbert (B Lab), Casey Verbeck (Lillith Fair),
Woody Tasch (Slow Money) and the Gates Foundation, answer the question, "What’s
the action that will make the biggest difference; the difference we need now?"
SOCAP TRACKS Tactical Philanthropy, Mobile, Impact Investing, Slow Money

New Money, Sustainable Development and Food Systems.
PITCH S E SS ION S for entrepreneurs and investors, along with the crowd favorite
third day of participant-designed Open Space.
COME BE PART OF IT. REGISTER NOW AT WWW.SOCAP10.NET
REGISTER NOW AT WWW.SOCAP10.NET

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"-JTUFOFS
STANFORD
GRADUATE AJPANBKN
SCHOOL OF
BUSINESS 0K?E=H&JJKR=PEKJ
EMPOWERTO CHANGE
PEOPLETHE WORLD
The Draper Richards Foundation believes great leadership is the key to scalable, sustainable organizations.
Draper Richards entrepreneurs represent the talent and hope of next-generation nonprofits.
Interested in joining us to fund and support these amazing entrepreneurs? Contact us at info@draperrichards.org.
Investing in social entrepreneurs who change the world.
www.DraperRichards.org

Summer 2010, Volume 8, Number 3

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Behind every innovation is the most

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And so is the global network you ﬁnd here.

Then you bring it all back to your organization.

The Social Enterprise programs at Harvard Business School Executive Education

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The ﬁrst-ever Innovation Marketplace will showcase the most exciting

For more information, please

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from Stanford University Press

Corporate Community Involvement NOW IN PAPERBACK

Copublished with Greenleaf Publishing

Change the Way You

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