Assessment Case Study 2

1. Identify the conflict.

Teckor lacks a solid branding strategy that helps attract customers. The conflict that
Teckor is facing stems from their products’ poor design and weak trademark.

2. How was it resolved?

Teckor solved the problem by creating a new trademark and family brand name.
Nichole, as a Product Designer, created a refined and feminine prism-shaped mp3
player that is convenient to hold in a hand. This new design comes with new brand
name SEONA, which was carefully considered by doing trademark search to make sure
that there are no similar marks that was registered with similar product. They will
register their new concept and trademark, and be able to protect it before launching.

3. Personal insights you have on this case study.

Consumers’ purchasing decisions influence by trademarks and the reputation such

brands represent. A trademark can be a name or logo registered to your company. It
helps to protect your image and guarantee that other businesses don’t breach on your
intellectual property.

When starting your own business, trademarking is just one of the steps to take to
ensure that everything runs smoothly. It’s the best way to recognize your business from
others—and if you don’t register a trademark, you could lose the rights to your plan,
design, and all of the artful energy you have spent on it.
Every business-minded person must conduct a trademark search before registering
your trademark. It is an incredibly important step because if you’re looking to trademark
a name or logo that’s already in use by other competitors, you be sue for trademark
infringement. These could lead to a financial setback for your company, and you’d also
have to restart your branding from scratch.