If there was ever a time that made us pay attention to our health, it has been this one of

the COVID-19 pandemic. This year has also made that clear that not everything in the
world of health is under our control. However, many of us are lucky enough to have a
say in one important element and that is what we eat. Healthy diets play an important
role in our overall health and immune systems. The food we put in our bodies directly
affects the way that we feel and the way our bodies function. This is as true during an
illness as it is before or after.

 Health and wellness foods is an INR 10,352 crore market with a growth rate of about 10%.
 Fortified foods with incremental nutrients gain favour with Indian consumers who are willing to
spend more on healthy foods.
 Men focus on fortification and nutrients, while women focus on making dietary choices that
prevent health disorders.
 It’s been said that social media has changed the way we eat. The
phenomenon of ‘eat and tweet’, where users post photos of their
meals on Twitter, is now commonplace, with many of us pausing to
snap a photo before taking our first mouthful. The hashtags #food
and #foodporn totaling 395.5 million and 232 million posts on
Instagram – evidence of our new photo-sharing habit. 
 One area in which social media has had a definitive effect is the
boom in healthy eating. Not only does it allow chefs, health experts,
and nutritionists to post photos and recipes to a wide audience, but it
has facilitated an online foodie community where the average Joe
can also post and boast about his kitchen successes. In fact, the US
Department of Agriculture funded a study that found that social
media may help young adults make healthier food choices.
 By connecting people across the world, social media has created
support and advice networks around eating well, making it easier for
people to follow a healthier or more natural diet. Bloggers and social
media users who recount their experiences of eating healthily have
gained huge followings, like UK clean-eating
blogger @deliciouslyella who has 1.7m Instagram followers, or
Paleo food blogger @thedomesticman with 42.2k followers.
Underneath their social posts followers often ask questions, give and
receive advice, and generally support and encourage one another to
keep up their healthy eating habits. This level of engagement is the
cornerstone of influencer marketing.
 The Indian organic food market has also seen a surge with a market size
touching $820 million in 2020, which was just about $200 million in 2018,
as per the report, and is likely to grow at a CAGR of 24% during 2021-2026.
 Read more at: https://www.deccanherald.com/business/emerging-organic-
food-industry-in-post-pandemic-india-1043218.html
 With consumers moving to digital shopping for groceries, the omnichannel
organic stores have registered huge growth. While the pre-covid revenue
split of The Organic World was 5% online and 95% in-store. During the
peak of Covid, the split went up to...

Read more at: https://www.deccanherald.com/business/emerging-organic-

food-industry-in-post-pandemic-india-1043218.html