Which is NOT a purpose of using ellipsis in advertising?
To create a sense of formality
To conserve money and space To keep the audience away from unnecessary information To create affection and closeness 1. In parallelism, it is unnecessary for clauses to be of the same idea and structural patterns. A. True B. False 2. Which of the following semantic aspects is used in this advertisement?
Hyperbole
Metonymy
Simile Pun
Which of the following semantic aspects is used in this advertisement?
Hyperbole Metonymy Simile Antithesis 3. ______ is defined as “a direct, expressed comparison between two things essentially unlike each other, but resembling each other in at least one way” A. Metonymy B. Pun C. Parallelism D. Simile 4. What type of sentence structure is used in this advertisement? “Wear brown shoes after six. Wear a hat indoors. Wear a short skirt after 40” (Extracted from HM sustainable clothes advertisement) A. Parallelism B. Ellipsis C. Incomplete sentences 5. Presupposition is one reason for using: A. Declarative sentences B. Interrogative sentences C. Imperative sentences D. Exclamative sentences 6. A(n) ______ is a rhetorical device that consists of repeating a sequence of words at the beginnings of neighboring, consecutive clauses, sentences or verses with a view to putting emphasis on a concept or an image. A. epiphora B. scheme C. anaphora D. ellipsis