Detailed answers to the quiz 8: international marketing (Instructed by

Prof. Biswarup Ghosh, IIT Kharagpur)

1. It is important to evaluate Distributor landscape, evaluation of existing

market segments with market share of different competitors,
Regulatory framework for establishing a network either direct or
through distributor, Bilateral relation with your home country ,
Cultural Do’s & Do Nots & local market leader & their competitive
advantage & market share.
2. Criteria for selection should be based on Product/Service ,
Macroeconomic parameters like GDP/ Inflation/ Foreign exchange
Reserve, Purchase behaviour of customers, Banking systems , Business
opportunities on Short, Medium & Long term and quantum of
Investment
3. It is necessary to evaluate all regulatory parameters like import policy
of the country, Entry Barrier for certain products or certain countries ,
Licensing procedure , Taxation structure & preference from duty
exemptions for local manufacturing.
4. Population of Bangladesh & GDP Per capita: 180-200Million & USD $
2200. Population & per capita GDP are important parameters for the
International Marketer for exploring foreign market.
5. Inward Remittances USD $25 Billion Dollar. It is very important
parameter for the economy of the country. It helps country to manage
FE Exchange Reserve.
6. Bangladesh Army is also engaged in Construction activities. This type
of information will be very relevant for the International Marketer of
a Construction Company to understand about the market.
7. Population of Vietnam 100 million. Knowing the size of population &
annual growth of population is very important parameter for the
international marketer. This data helps for market estimation &
growth potential.
8. GDP Per capita of Vietnam is USD$2800. Importance of GDP per capital
explained in solution 4
9. North & South Vietnam markets are very different. It may be one
country, but cultures can be very different. Regional disparities on
market size, buying behaviour , habits , buying power may not be same
amongst various regions of a large country.
10. Ho Chi Minh City is the commercial capital of Vietnam. It is not
necessary that a capital of the country will be commercially very high
potential for business .