PERCEIVED INFLUENCE OF SOCIAL MEDIA MARKETING, BRAND IMAGE, AND

ORGANIZATIONAL PERFORMANCE OF THE COLLEGE OF BUSINESS AND

ACCOUNTANCY AT UNIVERSITY OF PERPETUAL HELP BINAN CAMPUS

An Undergraduate Thesis Presented to the Faculty of the

College of Business and Accountancy University
of Perpetual Help System Laguna

In Partial Fulfillment
of the Requirements for the Degree
Bachelor of Science in Marketing Management

By
Daily, John Brian Luis V.
Mopera, Skyler Shaine B.
Pagaduan, Alex Franchezca M.

May 2022
 Chapter 3
RESEARCH METHODOLOGY

The goal of this chapter is to lay out the methodology used to learn about an individual's

personal perspective and experience with social media and how it influences their purchasing

behavior. We will discuss the data gathering approach as well as the data analysis procedure.