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Basic recommendation

First, it’s important to know that Germany is a high-cost manufacturing country


compared to China or Southeast Asia. On the other hand, Germany is known for its
engineering prowess. Q-Cells gambled that customers would be willing to pay a premium for
German-made solar panels. T
distance between a company’s home market and the new foreign market) or cultural
differences (examples include the differences between home-market and foreign-market
customer preferences), you can also use it to identify institutional differences. Institutional
differences involve differences in political systems and in financial markets. The greater the
distance, the more difficult it will be to operate in that country.

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