First, it’s important to know that Germany is a high-cost manufacturing country
compared to China or Southeast Asia. On the other hand, Germany is known for its engineering prowess. Q-Cells gambled that customers would be willing to pay a premium for German-made solar panels. T distance between a company’s home market and the new foreign market) or cultural differences (examples include the differences between home-market and foreign-market customer preferences), you can also use it to identify institutional differences. Institutional differences involve differences in political systems and in financial markets. The greater the distance, the more difficult it will be to operate in that country.