 Differentiate two (2) discussed applications of strategic marketing information systems.

The two (2) application of strategic marketing information systems is Sales Forecasting System
and Marketing Research System. The sales forecasting system in this system creates different
types of sales forecasts, from industry sales, product/service sales, to forecasts of market
segments. While, marketing research system its is system handles marketing research, whether
for research departments for large organizations or via consultants for smaller enterprises. In
addition, the sales forecasting system it is usually based on more than just historical data, as they
are also based on assumptions concerning possible factors such as activities of other enterprises,
government actions and policies, economic and demographical trends and demands, and other
pertinent factors, including even the weather. However, marketing research system the function
is completed, the results of marketing research provide important input to both tactical and
strategic decision making.

 Compare two (2) discussed applications of strategic production information systems.

The Process Positioning System its is the system handles process positioning, or vertical
integration, which are processes that are to be performed for any given product or service.
While, Facility Design System it is the system that processes information for decisions concerning
proposed facilities; information for this system includes facility design and layout, proposed
technologies, personnel, expected completion dates, transportation, and ultimately the costs of
materials for construction and maintenance. In addition, the process positioning system it
processes such as part production from raw materials, assembly, or outsourced pre-fabrication
and labor are included as information that allows top management to formulate decisions based
on costs, production duration, and demand. Unlike, the facility design system the information
processed can be procured from site planning, technology assessment, and process positioning
decision processes.

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