PATTAMMAL ALAGESAN COLLEGE OF ARTS & SCIENCE, ATHUR,

CHENGALPATTU

CLASS : II B.COM (G) SUBJECT : Marketing MARKS : 75

PART –A ANSWER ALL THE QUESTIONS 10X2=20

1. Define marketing.
2. What are the elements of marketing Mix.
3. What is dual price?
4. What do you understand by market segmentation?
5. what is meant by brand name?
6. Define product.
7. What is PLC.
8. what is sales promotion?
9. List out any two advantage of branding.
10.What is micro environment of marketing.

PART –B ANSWER ALL THE QUESTIONS 5X5=25

11.Enumerate the features of marketing,

12.Explain the role of marketing?
13.Briefly explain marketing Mix.
14.Explain the various kinds of pricing.
15.Marketing starts & end with a consumer explain.

PART –C ANSWER ALL THE QUESTIONS 3X10=30

16.What are the functions of marketing?

17.Explain the various stage in the PLC ( product life cycle).
18.State the role of marketing.