Diego Alvarez León Eng.

CN206-78980
ID: 80.775.200 Bta.
+57 301 289 8940
Calle 97 # 70C – 95, Pontevedra
dierale@outlook.com
http://bit.ly/2ntUDwF

Profile Electronic Engineer with over 9 years of experience in Sales and Business Management of IT solutions such as
Cloud, Hyper-convergence, Computer Security, Machine Learning and Integration Solutions, guiding companies
in their Digital Transformation processes. Emphasis on Consultive Arquitectures, Lead Qualification, Business
Opportunities Identification, market analysis and process management. Abilities on strategic negotiation, with
effective communication skills, team leadership, initiative and executive relationship, with a high level of
commitment aimed at meeting objectives.

Work Experience Synnex Westcon. Mar 2020 – Mar 2021

Vendor Management

I am responsible for Business Development, pipeline growth management, forecast monitoring by Leading the
Work Team that manages Datacenter and Networking distribution portfolio for Colombia and Ecuador. I carry out
the definition of Product Strategy on Enterprise and Service Provider reseller ecosystem, as well as the transition
and product roadmap based on the analysis of IT Market needs and on each Vendor’s vision. Weekly monitoring
of internal Forecast and with Vendors to review MBO’s compliance and strategic planning. I manage the entire life
cycle of the product line from strategic planning to tactical activities and together with the sales team, I define the
4P strategy of the Segment, integrating the vision, Marketing and Offering of the Resellers.

o Main Objectives:

✓ Generation of competitive and comparative analysis.

✓ Optimization of PnL, achieving an adequate mix of products to reach the targets of revenue volume
and profitability.
✓ Analyze and launch tactical pricing and incentives to improve product turnover.
✓ Regular meetings with allies (i.e. VMware, Aruba, Citrix, Intel, Microsoft among others) to activate
joint actions.
✓ Weekly sales monitoring.
✓ Support in communication of Reseller Programs.

Softline International. Oct 2017 – Nov 2019

Business Development Manager

Responsible for defining the Strategy and Cloud Portfolio of Infrastructure, Virtualization, Security, and Hardware
solutions through alliances with Vendor’s portfolio (VMware, Red Hat, Citrix, Veeam, Veritas, Acronis, Symantec,
Nutanix, Dell, HP, Intel, Oracle, etc.) for NoLA. Develop business opportunities in All-Industry accounts (Pipeline
Diego Álvarez León - 2021

Generation) based on the loyalty of each brand with the commercial and pre-sales team, taking advantage of the
coverage of Softline throughout the region.

o Outstanding Achievements:

✓ 30% margin increase for the sale of VMware solutions.

✓ 25% Margin Increase for the sale of Red Hat solutions.
✓ Creation of Open Door and Profitable Solutions including definition strategies, generation of
value, and positioning of each of them in current customers.

Dell Colombia INC. Aug 2016 – Oct 2017

Product Specialist

Direct responsible for sales of Red Hat within Software and Peripherals unit for Andean Region, positioning
Infrastructure, Middleware and Cloud portfolio, through demand generation initiatives, marketing plans,
ecosystem management through Vendor - VAD – Partner delivery line.

o Outstanding Achievements:

✓ Revenue growth of 25% YoY. (USD 1M)

✓ Linking 6 new distribution partners for Red Hat solutions through strengthening business
relationships and market growth strategies.

Ingram Micro Sep 2014 – Jul 2016

Product Manager

Responsible for management and development of business opportunities all over the country related to HW, SW
(Apps, Tech) and Cloud of Oracle’s portfolio, supported on demand generation initiatives, management of the
Vendor-VAD-Partner-Client ecosystem. Responsible for the achievement of sales quota (USD 7M). Growth of
business line and partner network. Relationship with Strategic Accounts such as Ecopetrol, ETB, Claro and EPM.

o Outstanding Achievements:

✓ Alliance with Oracle as the First Wholesale Distributor of Cloud Portfolio through the
construction of a Business Plan and positioning of Cloud market through partners.
✓ Revenue growth by 20% YoY.
✓ Linking 6 new distribution partners for Oracle solutions through the strengthening of business
relationships and market growth strategies.

Systems & Solutions Ltda. Aug 2013 – Sep 2014

Account Manager - Oracle Systems

Corporate Management of named accounts, Identifying and developing new opportunities, of integrated solutions
in hardware and software of different vendors, responding to IT needs of each client. Execution and Delivery of
projects to deliver the scope offered.

o Outstanding Achievements:

✓ Solution Sale for the Biometric Operation of Certicamara, which was certified by the National
Registry for the commercialization of biometric solutions in private and public entities.

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Diego Álvarez León - 2021

Nexsys de Colombia S.A. Aug 2011 – Jul 2013

Business Consultant - Oracle

Responsible for the development of distribution network for Oracle SW and HW Business Unit, through follow-up
and commercial support in development and closing of opportunities. Development of marketing strategy and
initiatives to generate demand for compliance with quota established with Vendor.

o Outstanding Achievements:

✓ Year-on-year growth of 30% in sales, thanks to the creation of strategies focused on channel
specialization and qualification, demand generation and business closure.
✓ Growth in the Distribution Channels Network through the relationship and loyalty of new
partners.
✓ Accreditations of Specialist in Oracle’s hardware and software portfolio in commercial profile

Academic Scrum Master Jul 2021

Background
Scrum Alliance
Bogotá, Colombia
Certificate

Marketing Management Dec 2018

Politécnico de Colombia
Bogotá, Colombia
Associate Degree

ITIL V3 Fundamentals Jul 2014

ITIL COLOMBIA
Bogotá, Colombia
Certificate

Electronics Engineering Sep 2011

Escuela Colombiana de Ingeniería “Julio Garavito”
Bogotá, Colombia
Foreign Language
Bachelors Degree - Title Achieved in September 2011
Proficiency

English

Classification according to the Common European Framework of reference for language.

Understanding Expression
Reading Listening Speaking Grammar
English* C2 C1 C2 C1

C2: Advanced User; C1 Proficient user - Effective Operational Proficiency; B2 Independent user - advanced, A2:
Basic user - Platform

* International Test of English Proficiency (ITEP), Overall Assessment: C1, Level 5. (84%/100%)

Awards and
VTSP - HCI (Hyper-Converged Infrastructure 2018) Jun 2019
Distinctions
Certification for Sales and Presales Consulting on: VMware HCI.

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Diego Álvarez León - 2021

Red Hat Sales Engineer Specialist - Container Platform May 2019

Certification for Sales and Presales Consulting on: Containers and Integration.

Red Hat Sales Specialist: Business Process Automation Jul 2018

Certification for Sales and Presales Consulting on: Red Hat Middleware, ESB, BRMS, BPM, EAP.

Coaching and High Performance Sales Training Feb 2018

Transelling, Transformacion en Ventas. 1 week training in the most important aspects of consultative selling
and sales coaching on business opportunities. Real Analysis of Pipeline, Upside and Forecast for accounts
databases. Role Plays in each stage of business process.
First International Conference of Data Protection Jun 2013
Super Intendencia de Industria y Comercio. Participant in each of the national and international panels on the
implementation and operation of the 1581 Act (Colombia);

References Jimena Jaramillo Carlos Alberto Garzón Ochoa

Sales Director Sales Manager
OFI.COM Tech & Knowledge.
E-mail: jimena.jaramillo@ofi.com E-mail: carlosg@takcolombia.com
Mobile: +57 320 2716678 Phone: +571 2352839
Mobile: +57 312 4571040

Camilo Berbeo Paola Nomezque

Sales Specialist Sales Representative
Software One Jabra Colombia
E-mail: cberbeo@softwareone.com E-mail: paola.nomezque@jabra.lat
Phone: +571 756 17 88 Phone: +571 8766700
Mobile: +57 3003642174 Mobile: +57 304 3816584

Ana Lucia Díaz Juan Pablo Cuéllar Alvarado

Support Engineer, Wireless Design Team Internet Sales Consultant
Motorola Solutions Colombia Oracle
E-mail: aldiaz@motorolasolutions.com E-mail: juan.cuellar@oracle.com
Mobile: +57 312 271 66 56 Mobile: +57 3153839892

Diego Alvarez León

July 26, 2021