Module Title:

INTERNATIONAL STRATEGIC MANAGEMENT

Module Code: INS4003

GROUP PROJECT

Task:
Choose a real foreign company that is doing its business in Vietnam and analyze its
entry mode and strategies in the Vietnamese market.
The content of the presentation should include but not limited to the followings:
- Introduction to the company (history, businesses, significant achievements, etc.)
- Porter’s Diamond Model analysis
- Identify the advantages and disadvantages of the company’s entry mode to Vietnam
- Explore the competitive strategies that the company is pursuing in the Vietnamese
market. Is the company successful when implementing these strategies? Justify your
viewpoint.

Guidelines:
1. NO group is allowed to choose the same company with other groups. The company
name registration for study will be done in class on the first come – first serve basis.
2. Each group will give a 30-minute presentation supported by PowerPoint slides.
3. PowerPoint slide presentation MUST be uploaded to MS Teams right after the
presentation session.
4. Each group has to put questions to other groups.
5. NO free-rider in group work is accepted.