The Questionnaire

(Kindly note that the questionnaire changes as per response to Q5. )

Understanding buying behavior of consumers

Online Survey
Buying Behavior of the consumers at Shoppers Stop

Dear Sir/Madam,

We are conducting a survey on the buying behavior of the consumers at Shoppers Stop. We
request you to kindly spare a few minutes and help us with the survey. Your co-operation will be
highly obliged.

The survey is organized into three parts:

Part A : General information of the buyer (Demographics)

Part B : Purchase Decisions
Part C : Attributes of Shoppers Stop

Page 1 of 4
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* Required

Part A: Demographics
*Select only one option (or as specified):
1. Gender: *
Male
Female
2. Occupation: *
Business
Salaried Person
Farmer
Student
Homemaker
Other :

3. Age: *
Less than 18 years
18 years - 25 years
25 years - 35 years
35 years - 50 years
50 years - 60 years
More than 60 years
4. Monthly Income: *
Below Rs. 15,000
Rs. 15,000 - Rs. 25,000
Rs. 25,000 - Rs. 50,000
Rs. 50,000 - Rs. 75,000
Rs. 75,000 - Rs. 1,00,000
More than Rs. 1,00,000
Part B: Purchase Decisions
*Select only one option (or as specified):
5. What is your favorite non- food retail chain? *

Your answer
6. How often do you visit Shoppers Stop? *
Once a week
Twice in a month
Once in a month
Once in three months
Occasionally
I don't visit Shoppers Stop
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Page 2 of 4
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If Answer to Q5 is Shoppers Stop then following section will appear-
7. What is the average time that you spend at Shoppers Stop? *
Less than 30 minutes
30 minutes - 1 hour
1 hour - 3 hours
More than 3 hours
8. On an average how much money do you spend at Shoppers Stop
per visit? *
Below Rs. 1,000
Rs 1,000 - Rs. 3,000
Rs. 3,000- Rs. 5,000
Rs. 5,000 - Rs. 10,000
Rs. 10,000 - Rs. 25,000
Above Rs. 25,000
9. Who/ what influence(s) your purchase at Shoppers Stop? *
*You may tick more than one option
Own decision
Friends
Spouse
Children
Parents
Siblings
Colleagues
Advertisements in radio
Advertisements in T.V.
Advertisements on internet
Store promotions at Shoppers Stop
Other:

10. Who accompanies you for the purchase at Shoppers Stop? *

*You may tick more than one option
Nobody
Friends
Spouse
Children
Parents
Siblings
Colleagues
Other:
11. On what basis do you make your purchase(s) at Shoppers
Stop? *
*You may tick more than one option
Price
Quality
Brand Name
Disounts and other promotions in the store
Experiences of past purchases
Other:

12. On what occasions/ for what reasons do you make a purchase

at Shoppers Stop? *
*You may tick more than one option
Festivals
Gifts
I am a regular buyer and don't wait for specific occasions
Depends on in - store promotions/ offers
Other:

13. What do you mainly visit Shoppers Stop for? *

*You may tick more than one option
Apparels
Handbags/ Wallets
Shoes
Jewellery
Fragrances
Cosmetics
Accessories
Home decor products
Other:

14.What is the first brand that comes to your mind when you hear
the following?
14 a. Apparels *

Your answer
14 b. Handbags/ Wallets *

Your answer
14 c. Shoes *

Your answer
14 d. Fragrances *

Your answer
14 e. Cosmetics *

Your answer
Part C: Attributes of Shoppers Stop
15. What comes to your mind when you think of Shoppers Stop?*

Your answer
16. Rank on the basis of importance, the features of a fashion store:
(from 1 to 6) *
1= most important and 6 = least important
1
2
3
4
5
6
Exchange and return policy
Location of store
Parking facility
Billing facility
Staff behavior
Store layout
Exchange and return policy
Location of store
Parking facility
Billing facility
Staff behavior
Store layout

17 a. The store layout makes it easy for customers in finding what

they need: *
For Q17a - Q17f, rate the following attributes of Shoppers Stop in accordance to the given scale: 1
=strongly disagree, 2 =somewhat disagree, 3 =neutral, 4 =somewhat agree, 5 = strongly agree
Strongly disagree
1
2
3
4
5
Strongly agree
17 b. Maintenance and cleanliness at Shoppers Stop is good: *
Strongly disagree
1
2
3
4
5
Strongly agree
17 c. The store ambience at Shoppers Stop is good: *
Strongly disagree
1
2
3
4
5
Strongly agree
17 d. Shoppers Stop offers a good variety of merchandise: *
Strongly disagree
1
2
3
4
5
Strongly agree
17 e. Shoppers Stop is always updated with the latest fashion
trends: *
Strongly disagree
1
2
3
4
5
Strongly agree
17 f. The overall experience at Shoppers Stop is good: *
Strongly disagree
1
2
3
4
5
Strongly agree
18. What suggestions would you like to give for the improvement of
Shoppers Stop? *
Your answer

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Page 3 of 4
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If Answer to Q5 is anything other than Shoppers Stop then following
section will appear-
7. What is the average time that you spend at your favourite multi-
product retail chain? *
Less than 30 minutes
30 minutes - 1 hour
1 hour - 3 hours
More than 3 hours
8. On an average how much money do you spend at your favourite
multi-product retail chain per visit? *
Below Rs. 1,000
Rs 1,000 - Rs. 3,000
Rs. 3,000- Rs. 5,000
Rs. 5,000 - Rs. 10,000
Rs. 10,000 - Rs. 25,000
Above Rs. 25,000
9. Who/ what influence(s) your purchase at your favourite multi-
product retail chain? *
*You may tick more than one option
Own decision
Friends
Spouse
Children
Parents
Siblings
Colleagues
Advertisements in radio
Advertisements in T.V.
Advertisements on internet
Store promotions at Shoppers Stop
Other:

10. Who accompanies you for the purchase at your favourite multi-
product retail chain? *
*You may tick more than one option
Nobody
Friends
Spouse
Children
Parents
Siblings
Colleagues
Other:

11. On what basis do you make your purchase(s) at your favourite

multi-product retail chain? *
*You may tick more than one option
Price
Quality
Brand Name
Disounts and other promotions in the store
Experiences of past purchases
Other:

12. On what occasions/ for what reasons do you make a purchase

at your favourite multi-product retail chain? *
*You may tick more than one option
Festivals
Gifts
I am a regular buyer and don't wait for specific occasions
Depends on in - store promotions/ offers
Other:

13. What do you mainly visit your favourite multi-product retail chain
for? *
*You may tick more than one option
Apparels
Handbags/ Wallets
Shoes
Jewellery
Fragrances
Cosmetics
Accessories
Home decor products
Other:

14.What is the first brand that comes to your mind when you hear
the following?
14 a. Apparels *

Your answer
14 b. Handbags/ Wallets *

Your answer
14 c. Shoes *

Your answer
14 d. Fragrances *

Your answer
14 e. Cosmetics *

Your answer
Part C: Attributes of Shoppers Stop
15. What comes to your mind when you think of Shoppers Stop?*

Your answer
16. Rank on the basis of importance, the features of a fashion store:
(from 1 to 6) *
1= most important and 6 = least important
1
2
3
4
5
6
Exchange and return policy
Location of store
Parking facility
Billing facility
Staff behavior
Store layout
Exchange and return policy
Location of store
Parking facility
Billing facility
Staff behavior
Store layout

17 a. The store layout makes it easy for customers in finding what

they need: *
For Q17a - Q17f, rate the following attributes of your favourite multi-product retail chain in
accordance to the given scale: 1 =strongly disagree, 2 =somewhat disagree, 3 =neutral, 4 =somewhat
agree, 5 = strongly agree
 Strongly disagree
1
2
3
4
5
Strongly agree
17 b. Maintenance and cleanliness at your favourite multi-product
retail chain is good: *
Strongly disagree
1
2
3
4
5
Strongly agree
17 c. The store ambience at your favourite multi-product retail chain
is good: *
Strongly disagree
1
2
3
4
5
Strongly agree
17 d. Your favourite multi-product retail chain offers a good variety
of merchandise: *
Strongly disagree
1
2
3
4
5
Strongly agree
17 e. Your favourite multi-product retail chain is always updated with
the latest fashion trends: *
Strongly disagree
1
2
3
4
5
Strongly agree
17 f. The overall experience at your favourite multi-product retail
chain is good: *
Strongly disagree
1
2
3
4
5
Strongly agree
18. What suggestions would you like to give for the improvement of
your favourite multi-product retail chain? *
Your answer

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SUBMIT
Page 3 of 4
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End of Questionnaire