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RERA Fines Real Estate Brokerage Office AED 50,000 For Cold Calling, Suspends Nine Brokers Share
RERA Fines Real Estate Brokerage Office AED 50,000 For Cold Calling, Suspends Nine Brokers Share
RERA is keen on providing a safe real estate environment for investors and
customers without the inconvenience of spam or malicious calls, made by real estate
brokerage offices to market or promote their services. Earlier, RERA revealed the
‘Green List’ service on the Dubai REST application, which includes the service of
reporting malicious calls. This contributes to eliminating unwanted communication
from real estate brokers and ensuring effective communication only when required.
The service also helps reduce real estate violations related to direct marketing and
opens additional channels for real estate companies, which ultimately leads to an
increase in the rate of sales and rental of vacant properties, to serve both the owner
and the tenant.
RERA calls on real estate investors, property owners, and the general public to
report any unsolicited promotional calls received from real estate companies
operating in Dubai, by logging into Dubai REST and choosing the ‘Report Malicious
Calls’ service.
RERA had also previously warned the concerned companies against harassing
customers with direct contact and promoting properties, and that it would take all
legal measures against any company that did not comply with this warning. Non-
compliant companies will be subject to a fine of AED 50,000, and/or suspension of
the broker’s card for a period of no less than three months. Real estate companies
must commit to using official marketing channels, after obtaining an official permit
from RERA for marketing their offerings.