MBA - 202 (SEM, Il) EXAMINATION, 2006.07 MARKETING MANAGEMENT Time + 3 Hours} Foal Marks + 100 Note: (1) Attempt all questions. (2). The figures in right side indicate she mars 1 Answer any four of the following in about Sx 250 words each 48) State and explain briefly the major elements of the marketing environment. 1b) Give the reasons for growing importance of ‘marketing research inthe present day economy. ©) "Money spent on advertising isa waste.” How far do you agree with this statement? 8) Explain the importance of rural marketing in India ©) Bumerate the various service rendered by the wholesalers as an important channel of siseation, 1) “Marketing decisions are generally influenced by pricing’. Explin this statement hy giving examples va7045] 1 (Coma. KetanMarketing management is @ total system of| business activities designed to plan, promote and lsribute want-satisfying goods ad services to present ‘and potential consumers” — stanton. Amplify this statement and give the importanee of marketing in 4 developing esonomy Tike Tn, oR Give the imporunce of planning and demand forecasting in developing the market streyies of Iusines enterprise, Why should an effective marketing plan be based on the financial and non-financial objectives? 4) Explain the concepts of “Market sepmentaton and "Market Targeting’ by giving examples. 1) The foundation of modem marketing management is based on the concept of marketing ~mix. Briefly discuss this statement oR What are the different steps i control of market activities? Explain how a sales ‘budget is an instrument of profitability analysis olved in the 8) Explain and illustrate the concept of the Product Lite Cyele™. What isthe use of this ‘concept in formaating dhe marketing strategies? 1b) Highlight some of the important determinants of the promotion ~ mix. oR 0 10 10 0 va7045] 2 [Com2) Explain with examples, how advertising is 10 sn effective tool of marketing communication, 1b) What should he the essential qualities of a 10 successful salesman? ‘Write notes on any two of the following 2» 4) Elements of a buying decision process 1) Produet branding and packing ©) Designing a marketing organization 6) Importance of Retailing in India ©) Need for the study of global marketing, va7045] ps)