PUMA

: Submitted by:
Pranati Choudhary
(BFT/19/424)
Rishabh kumar
(BFT/19/914)
Sanjna singh
(BFT/19/1036)
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CONTENT

ABOUT BRAND
HUMAN RESOURCE
HR FUNCTION
TRAINING AND DEVELOPMENT
EMERGING HR TRENDS
REFERENCES 0
2
PUMA: ABOUT
BRAND
PUMA is a German company specialising
in the manufacture of apparel, footwear,
and sports accessories.

Headquartered in the Bavarian region of

Herzogenaurach, PUMA has more than
12,000 employees globally.

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 04

HR AND PUMA
They focused on defining HR communications strategy
and creating a clear identity and voice for each of their
HR programs.
Brand believe that their employess are the key to
unleashing puma’s full potential.
They are committed to improving their employees’
wellbeing, both during and outside their working hours.
Through their employer values, company aim to give
potential candidates an insight into what working.
 HR FUNCTION

In an organization, Human
Resources is the department in
charge of all employees and
employee-related operations.
The first HR function is all
about knowing the future
needs of the organization.
What kind of people does the
organization need.

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 TRAINING AND
DEVELOPMENT

Enhancing the company’s ability to adopt and use advances in technology

because of a sufficiently knowledgeable staff.

The quality of employees and their development through training and

education are major factors in determining long-term profitability of
Company.

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 TRAINING AND
DEVELOPMENT AT
PUMA

puma focused on the continuous development of their people to ensure the delivery of
business results, in line with the skills requirements to achieve targets
.
They developed programmes to respond to skills gaps identified after a thorough skills
assessment conducted for employee groups.

Brand provided fit-for-purpose learning in a cost-efficient way, many of these learning solutions
were internally developed and delivered virtually.
THE TRAINING 10

PROCESS
Selection of Trainees
This is a critical question for a small business. Person training is costly,
especially when the employee quits for a better opportunity. As a
result, it's crucial to pick the right people to train.

Training Goals
Milestones should be included in goals to help the employee progress
from where he or she is now to where the company wants him or her
to be in the future.

Training Methods
On-the-job training is delivered to employees while they perform their
regular jobs. In this way, they do not lose time while they are learning.
A BETTER,
BRIGHTER YOU 70% ON THE JOB

Individual development is an essential part of

the PUMA culture – to satisfy your drive to stay
ahead.
20% LEARNING FROM
OTHERS
PUMA identifies and promotes talents within
and beyond teams, regardless of level and
even across functions.
'70-20-10 model' based on experiences of the
past years, which have proven that these 10% TRAINING AND SELF-
principles are the golden rules for professional STUDY
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development.
HIGH POTENTIAL
PROGRAMS
These programs give the chance to develop
your abilities as a leader and step up into
higher positions.
With the help of intensive, insightful training
modules and challenging on the job activities,
you'll learn about yourself and get support
throughout the entire program from line
managers, peer groups and critically, a
professional mentor out of the PUMA
organization.
INTERNATIONAL
LEADERSHIP
PROGRAMS

In PUMA’s internal International Leadership

Programs, you gain the skills and tools needed
to be a successful leader at PUMA, all the while
strengthening your regional and international
network among fellow senior colleagues.
BENEFITS THAT BRAND

RPA Summer 2020

RECEIVES FROM
TRAINING AND
DEVELOPING ITS
WORKERS

Increased productivity.
Reduced employee turnover.
Increased efficiency resulting in
financial gains.
Decreased need for supervision.

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EMERGING HR TRENDS
Hybrid Workplace Design: As we just mentioned, offices aren’t exactly what
they used to be anymore. Employees all over the world are returning to the
office, often a lot less than before, and many of them are using the office
space differently too.

Personalized, on-the-go learning through technology: The goal behind this

initiative is to “deliver a more personalized, digital experience for associates
through purposeful, bite-sized training that enables them to learn and grow
in a fun and engaging way.”

Learning and Growth: Puma’s corporate culture prioritizes workers’ learning

and growth. A strategic objective linked to this cultural trait is to
continuously improve the company’s human resources, to support and
enhance competitive advantages against firms like Nike and Adidas.

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Diversity and Inclusion: Puma SE maintains diversity and
inclusion in its organizational culture. This cultural trait
optimizes employee morale based on inclusion principles, and
enhances business competitive advantages by matching
workforce diversity with customers’ diversity in the sporting
goods market.

Wellbeing: Employees’ wellbeing is integrated in Puma’s

corporate culture. For example, the company has formal and
informal policies and programs that address the multiple facets
of workers’ lives, including financial and social needs inside and
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outside the sporting goods business.
DEFINING PARAMETERS AT
PUMA:
PUMA is a people-first organization, and they are true to their commitment to taking care of
employees and accordingly transform their processes to adjust to the need of the hour.
Each aspect of employee touchpoints was looked at from a lens of current reality and
revamped.
Some of the initiatives undertaken include:
• Health Insurance for Family members
• Collaboration with YourDOST
• Reimbursement for Covid tests

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• Home-Internet allowance for all employees
• Virtual cross-functional trainings
• Cross functional projects for the entire workforce
• Planning financial wellness in times of Covid-19
• PPE Kit fundraiser in associate with Give India NGO to
donate PPE kits for healthcare workers

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REFERENCES
https://about.puma.com/en/this-is-puma
https://www.researchgate.net/publication/305720304_Performance_Management_System_A_Strategic
_Tool_for_Human_Resource_Management
https://www.ukessays.com/essays/management/training-and-development-in-puma-a-major-german-
multinational-company-management-essay.php
https://about.puma.com/en/careers/working-at-puma/unlocking-your-potential