A PROJECT REPORT ON HDFC SECURITIES BANKING BY RADHIKA CHAUHAN SUBMITTED TO SIMMC IN PARTIAL FULFILMENT OF THE REQUIREMENT OF THE AWARD

OF THE DEGREE OF POST GRADUATE IN DIPLOMA MANAGEMENT (MARKETING + INFORMATION TECHNOLOGY) THROUGH SURYADATTA INSTITUTE OF MANAGEMENT AND MASS COMMUNICATION PUNE *2009-2011*

ACKNOWLEDGEMENT

Preparing a report of this nature is a difficult task and I am fortunate enough to get support of large number of people to whom I shall always remain grateful. I express my deepest sense of gratitude to my project guide Mrs.Ashok Benegal for her keen interest, valuable guidance and help to me during the report. I am also desirous of placing profound indebtedness to CHAIRMAN DR. SANJAY B. CHORADIYA project guide PGDM, SIMMC for providing his valuable guidance, support and precious time to carry out the project work. Last but not the least I am thankful to all my friends and family members for their support and encouragement to carry out the project successfully.

RADHIKA CHAUHAN

Table of Contents

Company Profile .3 History4 Product & Services...19 Stock Market 26 Research 41 Competitors profile..57 Axis Bank.. ICICI Bank..70 Bank Of India.. Learnings and Conclusion.. Bibliography.

COMPANY PROFILE:HDFC securities Ltd, a trusted financial services intermediary is a subsidiary of India's respected private sector Bank - HDFC Bank. A leading stock broking company having completed 10 years in operation serves a diverse customer base of retail and institutional investors. Discerning investors experience a robust platform to trade in Equities, derivatives, currency futures and mutual funds through both NSE & BSE and other investment options like IPO's, bonds, corporate fixed deposits, insurance etc. Investors are also provided with niche - Equity Investment advice and execution platform with superior technology aid and unbiased research across sectors, economy and scrips. Our web portal is designed to meet the requirements of everyone from a beginner to a savvy and well-informed trader with highest service standards, convenience and hassle-free trading tools. The Web portal aims to provide a one stop window for all financial needs with seamlessness and customer centric services

HISTORY:The Bank was incorporated on 30th August. A new private sector Bank Promoted by housing Development Corporation Ltd. (HDFC), a premier

Housing finance company. The bank is the first of its kind to Receive an in-principle approval from the RBI for establishment of a bank in the private sector. Certificate of Commencement of Business was received on 10th October 1994 from RBI. The Bank transacts both traditional commercial banking as well as Investment banking. HDFC, the promoter of the bank has entered into An agreement with National Westminster Bank Pc. and its subsidiaries (NatWest Group) for subscribing 20% of the banks issued capital and Providing technical assistance in relation to the banks proposed Banking business. 1995 - 70 No. of equity shares issued to subscribers to the Memorandum & Articles of Association on 30th August 1994. On the same date 500, 00,000 equity shares were allotted to HDFC promoters. 509, 20,000 Shares were allotted to HDFC Employees Welfare Trust and HDFC Bank Employees Welfare Trust on 22nd December, 1994. - On 16.1.1995, 90, 79,930 No. of equity shares were allotted to Jarring ton Pte. Ltd. Another 400, 00,000 equity shares were allotted on private placement basis to NatWest Group on 9.5.1995. 500, 00,000 shares were allotted to the public on 9.5.95 (all were taken up). - The Bank opened its first branch in Ramon House at Church gate, Mumbai on January 16th. - The Bank has created an efficient operating system using well tested state-of-the-art software.

PRODUCTS AND SERVICES EQUITY TRADING

HDFC Securities provides a seamless online real-time platform to trade in stocks. You can buy or sell shares on both the NSE and BSE. Trading in equities involves more than stock trading. Equity trading in the stock markets can involve many different securities, requiring diverse strategies and trading skills. Equities may be traded for short-term and long-term profits. We are a one-stop financial services shop, most respected for quality of its advice, personalized service and cutting-edge technology. Products Offerings: Cash-n-Carry Margin Buy Today Sell Tomorrow Exchange Traded Funds Off Market Orders

TRADING TOOL - BLINK

We offer a customized trading platform which helps you to..

Monitor price movement of your chosen scrips by creating multiple market watch Fast Buy/Sell View order book, trade book, net position Technical Stock recommendation from expert research team

MUTUAL FUNDS INVESTMENTS

HDFC Securities introduces online platform for investments in Mutual Funds. You can now subscribe & redeem mutual fund units in the electronic format. You will be able to view the units bought in your Demat a/c.

BENEFITS OF ONLINE MUTUAL FUND INVESTMENTS:

Registration: One time signing of BSE & NSE agreement for online Mutual Fund trading
through Demat A/c.

Paperless work: No physical application forms, cheques, a/c's statements. Delivery time: Demat account holders benefit from shorter delivery times than Physical
account holders as Demat obviates significant amount of paper movement.

Order confirmation: By way of e-mail and a physical copy. Faster Execution: Allotment by way of Demat credit. Investors get units in dematerialized
format. Redemption by way of Electronic Clearing System.

SIP: Investors get various options of SIP Schemes and SIP investment dates. Convenience: Existing investors can invest through the same channel that they use to
purchase stocks. Investors can view their Mutual Fund investments, along with other investments such as Direct Equity, ETF's, Bonds & NCD's in same Demat A/c.

DERIVATIVES TRADING

For the mature investor, who is aware of risks in the market, Derivatives could be a great way to trade, and we offer a robust platform to trade Derivatives. Derivatives lets you trade in a large number of stocks and also in Index for a small margin. For example, if you had only Rs 2 lakh instead of Rs 10 lakh to buy a stock, by paying margin of Rs. 2 Lakh you can create position in Derivatives Futures for higher value. HDFC Securities delivers crisp information on Futures and Options, contract specifications, and calculators on Option pricing and cost of carry. Use our robust platform to trade derivatives.

IPO

Participating in Initial Public Offerings (IPOs) can be a financially rewarding exercise. By investing early in a strong company, you stand a good chance to reap benefits over the long term. There are gains to be made in many IPOs, for both short term as well as long term investor. HDFC securities has made investing in IPO/FPOs as easy as ordering a Pizza. No more filling up lengthy forms & providing supporting documents, you can apply in IPOs as per your convenience

NRI OFFERINGS

OUR OFFERING TO NRI CLIENTS

COMPREHENSIVE
Delivery based trading on both NSE & BSE. PIS (Portfolio Investment Scheme) transactions online. Invest through Repatriable as well as Non-repatriable funds. Apply for IPO online through NRE/NRO account. Daily Investment Calls to all NRIs. Dedicated customer care.

HASSLE- FREE
Simplified account opening process. Open 2 different sets of account (i.e. NRE&NRO Bank, PIS, Demat & Trading account) at once. No need to send transaction details to RBI.

SEAMLESS
No need to write cheques or TIFD. Funds/shares directly credited to linked HDFC Bank/DP account. Direct pay-out of funds on the same day as that of exchange.

SECURE
Secured Socket Layer with 128 bit encryption. Detailed audit trail of transaction with stamp on all orders. Funds/ Securities with HDFC Bank is remitted directly into Clients accounts.

INSURANCE

MOTOR INSURANCE
You can trust HDFC ERGO Motor Insurance to protect your vehicle, your most prized possession. It ensures you to get back in the driver's seat quickly, no matter what happens to your vehicle. We ensure that you not only get Motor Insurance but also package post-accident assistance, when you need it. With a focus on Package policies for Private cars, HDFC ERGO General Insurance offers you the convenience of purchasing a policy online without any documentation!

CRITICAL ILLNESS
A diagnosis of a critical illness for you or your loved one may get your life to a standstill, literally. What could worsen the situation would be the unavailability of the requisite funds for treatment costs and associated expenses. It's a known fact that medical treatment costs for critical illnesses are really high. HDFC ERGO's Critical Illness Insurance Policy ensures that you can avail the best-in-class treatment coupled with easy and hassle free claims process, you can spend your precious time with your loved one, than arranging for funds.

TRAVEL INSURANCE
Staying away from home brings with it worries ranging from inconvenience to safety in a foreign land. With HDFC ERGO Travel Insurance, there is a plan to suit every need. These plans come with a host of features including no medical check ups, cashless hospitalization and 24x7 international helpline assistance. With a range of plans covering pleasure and business travel, you will find adequate coverage for a premium that is much lower than you ever expected.

HEALTH SURAKSHA
With medical costs spiraling out of control, healthcare today is at its all-time-high in terms of treatment costs. In the event of an unforeseen illness, you may have no option but to utilize your hard - earned savings, built over your life time. With HDFC ERGO's Health Suraksha ensure complete peace of mind with minimum out-of-

pocket expenses. Now, make sure that you use your hard-earned savings for the real reasons Be it your child's higher education, a well deserved family vacation or just about anything you dreamt of.

Disclaimer:
This is to inform you that by clicking on the hyperlink, you will be exiting HDFC Securities and entering the websites of HDFC ERGO. The Contract of insurance is between HDFC ERGO and the Insured and not between HDFC Securities and the insured. Such a link is provided only for the convenience of the clients and nothing contained on the website shall be deemed to constitute an advice, an offer to purchase or an invitation or solicitation to undertake any activity or enter into any transaction relating to the insurance products. In the event that any of the terms contained herein conflict with the terms of use or other terms and guidelines contained within any such website, then the terms of use and other terms and guidelines for such website shall prevail. Insurance is the subject matter of the solicitation. For more details on coverage, terms and conditions, please read the policy document carefully before conducting a sale. Thank you for visiting www.hdfcsec.com

FIXED DEPOSIT SCHEMES & BONDS

HDFC Securities offers a list of Fixed Deposit varying in tenure, interest rate & organization in which you may choose to invest. List of Fixed Deposit Available

Company Alembic Ltd. Apollo Hospitals Avon Corporation Ltd. DHFL Godrej & Boyce Co. Ltd.** HDFC Ltd. HUDCO JK Lakshmi Cement JP Associates Ltd. Kolte Patil Ltd. LIC Housing Finance Mahindra & Mahindra Financial Services Ltd. Mahindra & Mahindra Ltd. Shriram Transport Finance - Unnati SIDBI Zenith Birla (India) Ltd. *Cumulative Scheme - Yield % p.a **(For Mumbai Based customers only)

1 year* 2 year* 3 year* 8.68% 8.30% 11.46 % 9.00% 7.95% 8.70% 8.24% 11.02 % 11.46 % 9.00% 8.50% 7.00% 9.25% 7.19% 9.20% 9.06% 8.94% 12.73 % 9.10% 8.10% 8.85% 9.16% 12.24 % 12.73 % 9.25% 9.50% 10.23 % 7.45% 11.36 % 10.08 % 9.96% 14.19 % 9.25% 8.00% 8.20% 8.95% 9.57% 13.66 % 14.16 % 9.50% 10.00 % 8.00% 11.94 % 7.45% 12.63 %

List of Fixed Deposits available

Bond Name Coupon/Interest Rate National Highways Authority of India RBI Bonds REC Bonds 6.00%

Ratings

Tax Tenure Benefit (Yrs) SEC 54 EC 3 Yr

Interest Date 1st Working day of Apr every year 31st Jul & 31st Jan 30th June

Mode Of Interest Annual

AAA/ Stable by CRISIL NA AAA

8.00% 6.00%

NA SEC 54 EC

6 Yr 3 Yr

Half Yearly Annual

LOANS AGAINST SECURITIES

Get liquidity from your investments, without selling them. Multiply your Trading Power with HDFC Bank LAS Equity account
Features & Benefits:

You can enjoy the benefits of your securities and still avail a loan on the same. No EMIs No Post Dated cheques No Pre-payment charges Interest charged only on utilised amount Exhaustive number of approved securities Upto 80% Loan Simple and speedy processing Term Loan facility also available against select securities

Overdraft facility can be availed against pledge of:

Equity Shares* - Demat Shares up to 50% of the value. See approved scrips.

Mutual Fund units* - Mutual Funds up to 50% of NAV (Net Asset Value). See approved Mutual Fund Schemes. Gold ETF NABARD's Bhavishya Nirman Bonds RBI Bonds (8% Savings Bonds 2003 (Taxable)) Life Insurance Policies issued by LIC & Select Private Insurance Companies See approved Life Insurance Policies. National Savings Certificate (NSC) Kisan Vikas Patra(KVP) Gold Deposit Certificates (GDC) Non Convertible Debentures

STOCK MARKET:MARKET OVERVIEW HOT TRENDS

GAINERS

LOSERS MOST ACTIVE HIGHEST TURNOVERS

SENSEX

LTP (Rs.)

Chg (Rs.)

Chg %

Volume

Prev Cl. (Rs.)

Cipla HDFC HDFC Bank TCS Infosys Tech.

331.60 671.20 2,375.50 1,164.75 2,838.45

7.30 11.50 25.55 11.60 24.95

2.25 1.74 1.09 1.01 0.89

2,45,978 1,03,518 36,917 87,804 43,797

324.30 659.70 2,349.95 1,153.15 2,813.50

TOP SECTORS
Entertainment Packaging Logistics Paints/Varnish Fertilizers 31 22 4 3 8 1 1 1 2 34 33 11 4 15

INDICES BSE 500 7,188.99 06 Jun 11 (03:59) 6,878.90 06 Jun 11 (03:59) 7,991.65 06 Jun 11 (04:14) 5,464.30 06 Jun 11 (04:14) 0.12%

BSE Mid-Cap

-0.25%

CNX Midcap

-0.02%

CNX 100

0.22%

IPO DERIVATIVES

COMPANY DATA:INSIDER TRADING HISTORY

STOCK SCREENER

FUNDAMENTAL SCREENERS

Highest-Yielding Stocks Dogs of the Index Institutional Ownership Up Last Quarter Institutional Ownership Down Last Quarter Low Price High Volume Shares Positive Turnaround Negative Turnaround Sect oral Out Performers 3Years CAGR Profits Sect oral Under Performers 3Years CAGR Profits Sect oral Out Performers 3Years CAGR Sales Sect oral Under Performers 3Years CAGR Sales Sect oral Out Performers Return on Equity Stocks where Return on Equity is 1% above sector average. Sect oral Under Performers Return on Equity Sect oral Out Performers P/E Ratio Sect oral Under Performers P/E Ratio Sect oral Out Performers Dividend Yield Sect oral Under Performers Dividend Yield

TECHNICAL SCREENERS
New Highs New Low Stocks gaining Momentum Stocks losing Momentum Gapping Up Today

Gapping Down Today Crossed above DMA Crossed below DMA Closed above DMA Closed below DMA Bullish Bar Reversal Bearish Bar Reversal

MUTUAL FUND OVERVIEW

TOP PERFORMERS STEADY PERFORMERS

AUM (Rs. Cr) 1W(%) 3M(%) 6M(%) 1Y(%)

Sundaram Fin Serv Opportunities-Ins(D)

269.84

1.08

-0.83

13.9 5

51.7 5 30.5 0 29.5 2 29.5 2 29.2 6

Escorts Income Bond - (D) DWS Global Agribusiness Offshore Fund (G) SBI Magnum SFU - FMCG Fund ICICI Pru FMCG Fund - (D)

2.18 77.12 39.65 69.62

-1.94 -5.68 -8.55 1.30 3.15 3.26 1.96 12.3 6 12.8 2 9.97 7.85 7.73

RESEARCH REPORTS

MARKET TODAY

End of day equity commentary

Markets end flat

Timbor Home Ltd

F&O Report

Timbor Home Ltd (THL), a manufacturer- retailer in the door and furniture business

End of day derivatives commentary

Markets end flat

STOCK REPORTS

End of day equity commentary Markets end flat Stock pick of the week - Technical Picks ONGC has been making lower tops and lower bottoms on the daily chart Weekly Market Wrap A meeting of the ministerial panel on diesel prices, progress of the monsoon rains and data on industrial production will be on investors radar this week. Monthly Market, Sectoral and Stock Perspective - Technicals Monthly Market, Sectoral and Stock Perspective - Technicals Weekly Technical Report According to Japanese candle stick theory; the Sensex has formed a bearish Engulfing Line bear pattern on daily charts

MF REPORTS

MF Weekly Report The market snapped a 2-week losing streak with the benchmark Sensex recovering by over 110 points during the week Current FMP NFOs Fixed Maturity Plan NFOs? Current & Forthcoming MF Scheme Analysis - Fidelity Equity Fidelity Equity has been following the strategy of investing mainly in large cap stocks, even though it belongs to the multi-cap category

FNO REPORTS

End of day derivatives commentary Markets end flat Start of day derivatives commentary Markets could open lower on the back of weak global cues End of day derivatives commentary Markets end lower Start of day Derivatives Commentary Markets could open lower End of day derivatives commentary Markets end lower

CURRENCY REPORTS

Indian Currency Market - Short and Medium Term Perspective The USD/INR pair has been in correction mode for the last one week. Indian Currency Market - A Weekly Perspective The week gone by saw the Rupee initially depreciating as falling stocks markets Indian Currency Market - Short and Medium Term Perspective On a weekly perspective, the USDINR pair moved higher for the fourth consecutive week. Indian Currency Market - A Weekly Perspective The week gone by saw the Rupee depreciating as the USDINR pair gained 0.18% W-o-W Indian Currency Market - Short and Medium Term Perspective On a weekly perspective, the USDINR pair traded in a narrow range for the second consecutive week after breaking out of a trading range.

MISSION AND BUSINESS STRATEGY OF HDFC BANK Their mission is to be "a World Class Indian Bank", benchmarking ourselves against international standards and best practices in terms of product offerings, technology, service levels, risk management and audit &compliance. The objective is to build sound customer franchises across distinct businesses so as to be a preferred provider of banking services for target retail and wholesale customer segments, and to achieve a healthy growth in profitability, consistent with the Bank's risk appetite. We are committed to do this while ensuring the highest levels of ethical standards, professional integrity, corporate governance and regulatory compliance.

COMPETITORS:-

AXIS BANKCompany Profile

Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The Bank as on 31st December, 2010 is capitalized to the extent of Rs. 409.90 crores with the public holding (other than promoters and GDRs) at 53.62%.

Balance Sheet of Axis Bank

------------------- in Rs. Cr. -------------------

Mar '06 12 mths

Mar '07 12 mths

Mar '08 12 mths

Mar '09 12 mths

Mar '10 12 mths

Capital and Liabilities: Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Net Worth Deposits Borrowings Total Debt Other Liabilities & Provisions Total Liabilities 278.69 278.69 13.44 0.00 2,593.50 0.00 2,885.63 40,113.53 2,680.93 42,794.46 4,051.03 49,731.12 Mar '06 12 mths Assets Cash & Balances with RBI Balance with Banks, Money at Call Advances Investments Gross Block Accumulated Depreciation Net Block Capital Work In Progress Other Assets Total Assets Contingent Liabilities Bills for collection Book Value (Rs) 2,429.40 1,212.45 22,314.23 21,527.35 898.68 345.33 553.35 14.37 1,679.98 49,731.13 36,524.72 8,518.42 103.06 4,661.03 2,257.27 36,876.48 26,897.16 1,098.93 450.55 648.38 24.82 1,892.07 73,257.21 55,993.04 11,751.83 120.80 7,305.66 5,198.58 59,661.14 33,705.10 1,384.70 590.33 794.37 128.48 2,784.51 9,419.21 5,597.69 81,556.77 46,330.35 1,741.86 726.45 1,015.41 57.48 3,745.15 9,473.88 5,732.56 104,343.12 55,974.82 2,107.98 942.79 1,165.19 57.24 3,901.06 180,647.87 296,125.58 35,756.32 395.99 281.63 281.63 0.00 0.00 3,120.58 0.00 3,402.21 58,785.60 5,195.60 63,981.20 5,873.80 73,257.21 Mar '07 12 mths 357.71 357.71 2.19 0.00 8,410.79 0.00 8,770.69 5,624.04 7,556.90 Mar '08 12 mths 359.01 359.01 1.21 0.00 9,854.58 0.00 10,214.80 10,185.48 9,947.67 Mar '09 12 mths 405.17 405.17 0.17 0.00 15,639.27 0.00 16,044.61 141,300.22 17,169.55 158,469.77 6,133.46 180,647.84 Mar '10 12 mths

87,626.22 117,374.11 93,250.26 127,559.59 109,577.85 147,722.06

109,577.84 147,722.06 78,028.44 104,428.39 16,569.95 245.13 29,906.04 284.50

Key Financial Ratios of Axis Bank

Mar '06 Investment Valuation Ratios Face Value Dividend Per Share Operating Profit Per Share (Rs) Net Operating Profit Per Share (Rs) Free Reserves Per Share (Rs) Bonus in Equity Capital Profitability Ratios Interest Spread Adjusted Cash Margin(%) Net Profit Margin Return on Long Term Fund(%) Return on Net Worth(%) Adjusted Return on Net Worth(%) Return on Assets Excluding Revaluations Return on Assets Including Revaluations Management Efficiency Ratios Interest Income / Total Funds Net Interest Income / Total Funds Non Interest Income / Total Funds Interest Expended / Total Funds Operating Expense / Total Funds Profit Before Provisions / Total Funds Net Profit / Total Funds Loans Turnover Total Income / Capital Employed(%) Interest Expended / Capital Employed(%) Total Assets Turnover Ratios Asset Turnover Ratio Profit And Loss Account Ratios Interest Expended / Interest Earned Other Income / Total Income 62.6 8 0.18 65.64 0.39 8.22 4.08 0.01 4.14 1.90 1.98 1.11 0.19 8.23 4.14 0.08 4.00 8.88 4.01 0.03 4.87 2.07 1.79 1.07 0.18 8.92 4.87 0.09 4.97 3.14 16.0 7 13.4 7 88.5 6 18.2 8 16.9 4 0.98 0.98 3.27 14.11 12.01 119.74 19.37 19.45 120.80 120.80 10.0 0 3.50 34.1 2 128. 98 75.3 8 -10.00 4.50 42.36 193.93 86.60 -Mar '07

------------------- in Rs. Cr. -------------------

Mar '08 Mar '09 Mar '10

10.00 6.00 56.88 244.63 208.03 --

10.00 10.00 83.56

10.00 12.00 97.29

377.46 380.27 230.47 325.87 ---

3.77 14.19 12.22 71.17 12.21 12.38 245.13 245.13

4.24 14.76 13.31 97.35 17.77 17.85

3.95 17.63 16.10 66.34 15.67 15.69

284.50 395.99 284.50 395.99

9.57 4.74 0.02 4.83 2.51 2.07 1.17 0.18 9.59 4.83 0.10 6.32

10.53 4.98 0.06 5.56 2.64 2.25 1.41 0.19 10.60 5.56 0.11 7.78

9.38 5.34 0.12 4.04 2.94 2.38 1.53 0.17 9.51 4.04 0.09 7.31

63.09 0.16

65.98 0.60

57.00 1.30

Company Facts - Axis Bank

Registered Address 'Trishul', 3rd Floor,' Opp. Samartheshwar Temple,,Law Garden, Ahmedabad Gujarat 380006 Tel: 079-26409322 begin_of_the_skype_highlighting Fax: 079-26409321 Email: p.oza@axisbank.com Website: http://www.axisbank.com Group: Not Applicable Explore Axis Bank connections Registrars Karvy Computershare Private Ltd. Plot No. 17-24, Vittal Rao Nagar, Madhapur, 079-26409322 end_of_the_skype_highlighting

Tel: 1-800-3454001 begin_of_the_skype_highlighting Fax: 23420814, 23311968 Email: mailmanager@karvy.com Website: http://www.karvy.com

1-800-3454001

end_of_the_skype_highlighting

ICICI Bank-Company Profile

ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81 billion) at March 31, 2010 and profit after tax Rs. 40.25 billion (US$ 896 million) for the year ended March 31, 2010. The Bank has a network of 2,528 branches and 5,808 ATMs in India, and has a presence in 19 countries, including India. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and non-

life insurance, venture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium and Germany. ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE). Corporate Profile ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81 billion) at March 31, 2010. Board of Directors ICICI Bank's Board members include eminent individuals with a wealth of experience in international business, management consulting, banking and financial services. Investor Relations All the latest, in-depth information about ICICI Bank's financial performance and business initiatives. Career Opportunities Explore diverse openings with India's second-largest bank. Awards Time and again our innovative banking services has been recognized and rewarded world over. News Room Catch up with ICICI Bank's latest business and social initiatives, as well as innovative product launches.

Corporate Social Responsibility ICICI Bank is deeply engaged in human and economic development at the national level. The Bank works closely with ICICI Foundation across diverse sectors and programs.

Balance Sheet of ICICI Bank

------------------- in Rs. Cr. -------------------

Mar '06 12 mths Capital and Liabilities: Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Net Worth Deposits Borrowings Total Debt Other Liabilities & Provisions Total Liabilities 1,239.83 889.83 0.00 350.00 21,316.16 0.00 22,555.99 165,083.1 7 38,521.91 203,605.0 8 25,227.88 251,388.9 5 Mar '06 12 mths Assets Cash & Balances with RBI Balance with Banks, Money at Call Advances Investments Gross Block Accumulated Depreciation Net Block Capital Work In Progress Other Assets Total Assets Contingent Liabilities Bills for collection Book Value (Rs) 8,934.37 8,105.85 146,163.1 1 71,547.39 5,968.57 1,987.85 3,980.72 147.94 12,509.57 251,388.9 5 119,895.7 8 15,025.21 249.55

Mar '07 12 mths

Mar '08 12 mths

Mar '09 12 mths

Mar '10 12 mths

1,249.34 899.34 0.00 350.00 23,413.92 0.00 24,663.26 230,510.19 51,256.03 281,766.22 38,228.64 344,658.12 Mar '07 12 mths

1,462.68 1,112.68 0.00 350.00 45,357.53 0.00 46,820.21 244,431.05 65,648.43 310,079.48 42,895.39 399,795.08 Mar '08 12 mths

1,463.29 1,113.29 0.00 350.00 48,419.73 0.00 49,883.02 218,347.82 67,323.69 285,671.51 43,746.43 379,300.96 Mar '09 12 mths

1,114.89 1,114.89 0.00 0.00 50,503.48 0.00 51,618.37 202,016.60 94,263.57 296,280.17 15,501.18 363,399.72 Mar '10 12 mths

18,706.88 18,414.45 195,865.60 91,257.84 6,298.56 2,375.14 3,923.42 189.66 16,300.26 344,658.11 177,054.18 22,717.23 270.37

29,377.53 8,663.60 225,616.08 111,454.34 7,036.00 2,927.11 4,108.89 0.00 20,574.63 399,795.07 371,737.36 29,377.55 417.64

17,536.33 12,430.23 218,310.85 103,058.31 7,443.71 3,642.09 3,801.62 0.00 24,163.62 379,300.96 803,991.92 36,678.71 444.94

27,514.29 11,359.40 181,205.60 120,892.80 7,114.12 3,901.43 3,212.69 0.00 19,214.93 363,399.71 694,948.84 38,597.36 463.01

Key Financial Ratios of ICICI Bank

Mar '06 Investment Valuation Ratios Face Value Dividend Per Share Operating Profit Per Share (Rs) Net Operating Profit Per Share (Rs) Free Reserves Per Share (Rs) Bonus in Equity Capital Profitability Ratios Interest Spread Adjusted Cash Margin(%) Net Profit Margin Return on Long Term Fund(%) Return on Net Worth(%) Adjusted Return on Net Worth(%) Return on Assets Excluding Revaluations Return on Assets Including Revaluations Management Efficiency Ratios Interest Income / Total Funds Net Interest Income / Total Funds Non Interest Income / Total Funds Interest Expended / Total Funds Operating Expense / Total Funds Profit Before Provisions / Total Funds Net Profit / Total Funds Loans Turnover Total Income / Capital Employed(%) Interest Expended / Capital Employed(%) Total Assets Turnover Ratios Asset Turnover Ratio Profit And Loss Account Ratios Interest Expended / Interest Earned 69.62 8.36 3.78 0.22 4.58 2.22 1.49 1.21 0.15 8.58 4.58 0.08 2.94 2.67 17.55 14.12 56.24 14.33 11.40 1.01 1.01 10.00 8.50 36.75 196.87 193.24 --

------------------- in Rs. Cr. -------------------

Mar '07

Mar '08

Mar '09

Mar '10

10.00 10.00 42.19 316.45 199.52 --

10.00 11.00 51.29 354.71 346.21 --

10.00 11.00 48.58 343.59 351.04 --

10.00 12.00 49.80 293.74 356.94 --

3.43 12.30 10.81 82.46 13.17 12.31 270.37 270.37

3.51 11.81 10.51 62.34 8.94 8.80 417.64 417.64

3.66 11.45 9.74 56.72 7.58 7.55 444.94 444.94

5.66 13.64 12.17 44.72 7.79 7.53 463.01 463.01

9.55 4.06 0.10 5.49 2.79 1.19 1.04 0.17 9.65 5.49 0.10 4.52

10.60 4.29 0.02 6.31 2.76 1.40 1.12 0.20 10.62 6.31 0.11 5.61

9.82 3.99 0.08 5.83 2.60 1.30 0.96 0.18 9.90 5.83 0.10 5.14

8.82 4.08 0.08 4.74 2.59 1.41 1.08 0.17 8.90 4.74 0.09 4.60

71.14

76.28

73.09

68.44

Other Income / Total Income Operating Expense / Total Income Selling Distribution Cost Composition Balance Sheet Ratios Capital Adequacy Ratio Advances / Loans Funds(%) Debt Coverage Ratios Credit Deposit Ratio Investment Deposit Ratio Cash Deposit Ratio Total Debt to Owners Fund Financial Charges Coverage Ratio Financial Charges Coverage Ratio Post Tax Leverage Ratios Current Ratio Quick Ratio Cash Flow Indicator Ratios Dividend Payout Ratio Net Profit Dividend Payout Ratio Cash Profit Earning Retention Ratio Cash Earning Retention Ratio AdjustedCash Flow Times

2.59 25.86 4.80

1.07 28.87 6.12

0.17 26.00 4.43

0.86 26.22 1.74

0.92 29.05 0.72

13.35 84.89

11.69 77.72

13.97 72.67

15.53 69.86

19.41 58.57

87.59 46.07 5.77 7.45 1.39 1.33

83.83 41.15 6.99 9.50 1.25 1.22

84.99 42.68 10.12 5.27 1.25 1.20

91.44 46.35 10.14 4.42 0.25 1.20

90.04 53.28 10.72 3.91 0.33 1.26

0.08 6.64

0.09 6.04

0.11 6.42

0.13 5.94

0.14 14.70

34.08 27.36 65.82 72.58 52.30 Mar '06

33.89 28.84 64.80 70.22 65.12 Mar '07 34.59 270.37

33.12 29.08 66.35 70.51 52.34 Mar '08 37.37 417.64

36.60 31.00 63.23 68.87 49.41 Mar '09 33.76 444.94

37.31 32.33 61.40 66.70 44.79 Mar '10 36.10 463.01

Earnings Per Share Book Value

28.55 249.55

Directors Report

Directors Report

Year End : Mar '10

The Directors have pleasure in presenting the Sixteenth Annual Report of ICICI Bank Limited with the audited statement of accounts for the year ended March 31, 2010. FINANCIAL HIGHLIGHTS The financial performance for fiscal 2010 is summarised in the following table: Rs. billion, except percentages Fiscal 2009 Fiscal 2010 % change Net interest income and other income Operating profit 159.70 89.25 155.92 97.32 38.08 53.45 40.25 (2.4) 9.0 43.87 4.5 7.1 30.6 15.2

Provisions & contingencies1 Profit before tax Profit after tax 51.17 37.58

Consolidated profit after tax Excludes provision for taxes. Appropriations

35.77

46.70

The profit & loss account shows a profit after tax of Rs. 40.25 billion after provisions and contingencies of Rs. 43.87 billion and all expenses. The disposable profit is Rs. 68.35 billion, taking into account the balance of Rs. 28.10 billion brought forward from the previous year. Your Directors have recommended a dividend at the rate of Rs. 12 per equity share of face value Rs. 10 for the year and have appropriated the disposable profit as follows: Rs. billion Fiscal 2009 10.07 Fiscal 2010

To Statutory Reserve, making in all Rs. 58.86 billion 9.40 To Special Reserve created and maintained in terms of Section 36(1) (viii) of the Income-tax Act, 1961, making in all Rs. 26.44 billion 2.50 To Capital Reserve, making in

3.00

all Rs. 20.63 billion

8.18

4.44 1.16 0.01

To Investment Reserve, making in all Rs. 1.16 billion -To General Reserve, making in all Rs. 49.79 billion -Dividend for the year (proposed) - On equity shares @ Rs. 12 per share (@ Rs. 11 per share for fiscal 2009) 12.25 - On preference shares (Rs.) Corporate dividend tax 35,000 1.51

13.38 35,000 1.64 34.64

Leaving balance to be carried forward to the next year2 28.10

1. Includes dividend for the prior year paid on shares issued after the balance sheet date and prior to the record date. 2. After taking into account transfer to Reserve Fund Rs. 2.2 million for fiscal 2010, making in all Rs. 10.9 million. MERGER OF THE BANK OF RAJASTHAN LIMITED WITH ICICI BANK The Board of Directors of ICICI Bank and the Board of Directors of The Bank of Rajasthan Limited (Bank of Rajasthan) at their respective Meetings held on May 23, 2010, approved the scheme of amalgamation of Bank of Rajasthan with ICICI Bank. The amalgamation is subject to approval of RBI and Members of both the Banks. Approval of the Members of ICICI Bank is being sought at an extraordinary general meeting scheduled on June 21, 2010. The proposed amalgamation would substantially enhance ICICI Banks branch network, already the largest among Indian private sector banks, and especially strengthen its presence in northern and western India. It would combine Bank of Rajasthans branch franchise with ICICI Banks strong capital base, to enhance the ability of the merged entity to capitalise on the growth opportunities in the Indian economy. About Bank of Rajasthan Bank of Rajasthan is a listed old Indian private sector bank with its corporate office at Mumbai in Maharashtra and registered office at

Udaipur in Rajasthan. At March 31, 2009, Bank of Rajasthan had 463 branches and 111 ATMs, total assets of Rs. 172.24 billion, deposits of Rs. 151.87 billion and advances of Rs. 77.81 billion. It made a net profit of Rs. 1.18 billion in fiscal 2009 and a net loss of Rs. 0.10 billion in the nine months ended December 31, 2009. Around 40% of the branches of the Bank of Rajasthan are located in rural and semi-urban areas. SUBSIDIARY COMPANIES At March 31, 2010, ICICI Bank had 17 subsidiaries as listed in the following table: Domestic Subsidiaries International Subsidiaries ICICI Bank UK PLC ICICI Bank Canada

ICICI Prudential Life Insurance Company Limited ICICI Lombard General Insurance Company Limited

ICICI Prudential Asset Management ICICI Bank Eurasia Limited Company Limited Liability Company ICICI Prudential Trust Limited ICICI Securities Limited ICICI Securities Holdings Inc.2 ICICI Securities Inc.3

ICICI Securities Primary Dealership ICICI International Limited Limited ICICI Venture Funds Management Company Limited ICICI Home Finance Company Limited ICICI Investment Management Company Limited ICICI Trusteeship Services Limited ICICI Prudential Pension Funds Management Company Limited1 1. Subsidiary of ICICI Prudential Life Insurance Company Limited. 2. Subsidiary of ICICI Securities Limited.

3. Subsidiary of ICICI Securities Holdings Inc. ICICI Wealth Management Inc., a subsidiary of ICICI Bank Canada, has been dissolved effective December 31, 2009. As approved by the Central Government vide letter dated April 9, 2010 under Section 212(8) of the Companies Act, 1956, copies of the balance sheet, profit & loss account, report of the board of directors and report of the auditors of each of the subsidiary companies have not been attached to the accounts of the Bank for fiscal 2010. The Bank will make available these documents/details upon request by any Member of the Bank. These documents/details will be available on the Banks website www.icicibank. com and will also be available for inspection by any Member of the Bank at its Registered Office and Corporate Office and also at the registered offices of the concerned subsidiaries. As required by Accounting Standard-21 (AS-21) issued by the Institute of Chartered Accountants of India, the Banks consolidated financial statements included in this Annual Report incorporate the accounts of its subsidiaries and other entities. A summary of key financials of the Banks subsidiaries is also included in this Annual Report. DIRECTORS The Members at their Fifteenth Annual General Meeting held on June 29, 2009, approved the appointment of Sandeep Bakhshi, Deputy Managing Director, N. S. Kannan, Executive Director & CFO and K. Ramkumar, Executive Director. Reserve Bank of India (RBI) vide its letter dated July 2, 2009 approved the appointment of Sandeep Bakhshi. RBI vide its letter dated June 16, 2009 approved the appointment of N. S. Kannan and K. Ramkumar. T. S. Vijayan, Chairman, Life Insurance Corporation of India, and a non-executive Director of the Bank resigned from the Board effective November 24, 2009. Pursuant to the provisions of the Banking Regulation Act, 1949, P. M. Sinha retired from the Board effective January 22, 2010 and L. N. Mittal, Anupam Puri and Marti Subrahmanyam retired from the Board effective May 3, 2010 on completion of eight years as non-executive Directors of the Bank. The Board placed on record its deep appreciation and gratitude for their guidance and contribution to the Bank. The Board at its Meeting held on January 21, 2010 appointed Homi R. Khusrokhan, former Managing Director, Tata Chemicals Limited and V. Sridar, former Chairman, National Housing Bank and former Chairman & Managing Director, UCO Bank, as additional Directors effective January 21, 2010. Further, the Board at its Meeting held on April 30, 2010 appointed Tushaar Shah, Senior Fellow at the International Water

Management Institute and former Director of the Institute of Rural Management as an additional Director effective May 3, 2010. Homi R. Khusrokhan, Tushaar Shah and V. Sridar hold office upto the date of the forthcoming Annual General Meeting (AGM) and are eligible for appointment. Sonjoy Chatterjee, Executive Director resigned from the services of the Bank effective April 30, 2010. The Board at its Meeting held on April 30, 2010 approved a proposal for the appointment of Rajiv Sabharwal as a wholetime Director of the Bank subject to approval of RBI. Approval of the Members is being sought at the current AGM for the appointment of Rajiv Sabharwal as a wholetime Director of the Bank for a period of five years effective only from the date of receipt of RBI approval. In terms of the provisions of the Companies Act, 1956 and the Articles of Association of the Bank, K. V. Kamath, Sridar Iyengar and Narendra Murkumbi would retire by rotation at the forthcoming AGM and are eligible for re-appointment. K. V. Kamath and Sridar Iyengar have offered themselves for re-appointment. Narendra Murkumbi has expressed his desire not to seek re-appointment as a Director. A resolution is proposed to the Members in the Notice of the current AGM to this effect and also not to fill up the vacancy caused by the retirement of Narendra Murkumbi at this meeting or any adjourned meeting thereof. AUDITORS The auditors, B S R & Co., Chartered Accountants, will retire at the ensuing AGM. They had been statutory auditors of the Bank for the last four years, which is the maximum term of appointment of auditors permitted by RBI. As recommended by the Audit Committee, the Board has proposed the appointment of S. R. Batliboi & Co., Chartered Accountants as statutory auditors for fiscal 2011. Their appointment has been approved by RBI vide its letters dated April 20, 2010 and May 13, 2010. You are requested to consider their appointment. PERSONNEL As required by the provisions of Section 217(2A) of the Companies Act, 1956, read with Companies (Particulars of Employees) Rules, 1975, as amended, the names and other particulars of the employees are set out in the Annexure to the Directors Report. APPOINTMENT OF NOMINEE DIRECTORS ON THE BOARDS OF ASSISTED COMPANIES Erstwhile ICICI Limited (ICICI) had a policy of appointing nominee directors on the boards of certain borrower companies based on loan

covenants, with a view to enable monitoring of the operations of those companies. Subsequent to the merger of ICICI with ICICI Bank, the Bank continues to nominate directors on the boards of assisted companies. Apart from the Banks employees, experienced professionals from various fields are appointed as nominee Directors. At March 31, 2010, ICICI Bank had 24 nominee directors, of whom 20 were employees of the Bank, on the boards of 39 assisted companies. The Bank has a Nominee Director Cell for maintaining records of nominee directorships. RISK MANAGEMENT FRAMEWORK The Banks risk management strategy is based on a clear understanding of various risks, disciplined risk assessment and measurement procedures and continuous monitoring. The policies and procedures established for this purpose are continuously benchmarked with international best practices. The key principles underlying our risk management framework are as follows: - The Board of Directors has oversight on all the risks assumed by the Bank. Specific Committees of the Board have been constituted to facilitate focused oversight of various risks. The Risk Committee reviews risk management policies of the Bank in relation to various risks and regulatory compliance issues. It reviews key risk indicators covering areas such as credit risk, interest rate risk, liquidity risk, and foreign exchange risk and the limits framework, including stress test limits, for various risks. It also carries out an assessment of the capital adequacy based on the risk profile of the Banks balance sheet and reviews the status with respect to implementation of Basel II norms. The Credit Committee reviews developments in key industrial sectors and Banks exposure to these sectors as well as to large borrower accounts. The Audit Committee provides direction to and also monitors the quality of the internal audit function. The Asset Liability Management Committee is responsible for managing the balance sheet and reviewing asset-liability position of the Bank. - Policies approved from time to time by the Board of Directors/Committees of the Board form the governing framework for each type of risk. The business activities are undertaken within this policy framework. - Independent groups and sub-groups have been constituted across the Bank to facilitate independent evaluation, monitoring and reporting of various risks. These groups function independently of the business groups/sub-groups. The Bank has dedicated groups namely the Global Risk Management Group

(GRMG), Compliance Group, Corporate Legal Group, Internal Audit Group and the Financial Crime Prevention and Reputation Risk Management Group (FCPRRMG), with a mandate to identify, assess and monitor all of the Banks principal risks in accordance with well-defined policies and procedures. GRMG is further organised into the Global Credit Risk Management Group, the Global Market Risk Management Group and the Global Operational Risk Management Group. These groups are completely independent of all business operations and coordinate with representatives of the business units to implement ICICI Banks risk management methodologies. The internal audit and compliance groups are responsible to the Audit Committee of the Board. DIRECTORS RESPONSIBILITY STATEMENT The Directors confirm: 1. that in the preparation of the annual accounts, the applicable accounting standards have been followed, along with proper explanation relating to material departures; 2. that they have selected such accounting policies and applied them consistently and made judgements and estimates that are reasonable and prudent, so as to give a true and fair view of the state of affairs of the Bank at the end of the financial year and of the profit or loss of the Bank for that period; 3. that they have taken proper and sufficient care for the maintenance of adequate accounting records, in accordance with the provisions of the Banking Regulation Act, 1949 and the Companies Act, 1956 for safeguarding the assets of the Bank and for preventing and detecting fraud and other irregularities; and 4. that they have prepared the annual accounts on a going concern basis. ACKNOWLEDGEMENTS ICICI Bank is grateful to the Government of India, RBI, SEBI and overseas regulators for their continued co-operation, support and guidance. ICICI Bank wishes to thank its investors, the domestic and international banking community, rating agencies and stock exchanges for their support. ICICI Bank would like to take this opportunity to express sincere thanks to its valued clients and customers for their continued patronage. The Directors express their deep sense of appreciation of all the employees, whose outstanding professionalism, commitment and initiative has made the organisations growth and success possible and

continues to drive its progress. Finally, the Directors wish to express their gratitude to the Members for their trust and support. For and on behalf of the Board K. V. Kamath

The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. The Bank has a very wide network of more than 1281 branches (including 169 Service Branches/CPCs as on 31st December, 2010). The Bank has a network of over 5303 ATMs (as on 31st December, 2010) providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence.

Bank of India-Company Profile

Bank of India was founded on 7th September, 1906 by a group of eminent businessmen from Mumbai. The Bank was under private ownership and control till July 1969 when it was nationalised along with 13 other banks. Beginning with one office in Mumbai, with a paid-up capital of Rs.50 lakh and 50 employees, the Bank has made a rapid growth over the years and blossomed into a mighty institution with a strong national presence and sizable international operations. In business volume, the Bank occupies a premier position among the nationalised banks.

The Bank has 3101 branches in India spread over all states/ union territories including 141 specialised branches. These branches are controlled through 48 Zonal Offices . There are 29 branches/ offices (including three representative offices) abroad. The Bank came out with its maiden public issue in 1997 and follow on Qualified Institutions Placement in February 2008. . Total number of shareholders as on 30/09/2009 is 2,15,790. While firmly adhering to a policy of prudence and caution, the Bank has been in the forefront of introducing various innovative services and systems. Business has been conducted with the successful blend of traditional values and ethics and the most modern infrastructure. The Bank has been the first among the nationalised banks to establish a fully computerised branch and ATM facility at the Mahalaxmi Branch at Mumbai way back in 1989. The Bank is also a Founder Member of SWIFT in India. It pioneered the introduction of the Health Code System in 1982, for evaluating/ rating its credit portfolio. The Bank's association with the capital market goes back to 1921 when it entered into an agreement with the Bombay Stock Exchange (BSE) to manage the BSE Clearing House. It is an association that has blossomed into a joint venture with BSE, called the BOI Shareholding Ltd. to extend depository services to the stock broking community. Bank of India was the first Indian Bank to open a branch outside the country, at London, in 1946, and also the first to open a branch in Europe, Paris in 1974. The Bank has sizable presence abroad, with a network of 29 branches (including five representative office) at key banking and financial centres viz. London, Newyork, Paris, Tokyo, Hong-Kong and Singapore. The international business accounts for around 17.82% of Bank's total business.

Balance Sheet of Bank Of India

Mar '06 12 mths Capital and Liabilities: Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Net Worth Deposits Borrowings Total Debt Other Liabilities & Provisions Total Liabilities 488.14 488.14 0.00 0.00 4,338.39 157.35 4,983.88 93,932.03 5,893.91 99,825.94 7,464.44 112,274.2 6 Mar '06 12 mths Assets Cash & Balances with RBI Balance with Banks, Money at Call Advances Investments Gross Block 5,588.42 5,857.57 65,173.74 31,781.75 1,674.00

------------------- in Rs. Cr. -------------------

Mar '07 12 mths

Mar '08 12 mths

Mar '09 12 mths

Mar '10 12 mths

488.14 488.14 0.00 0.00 5,257.75 149.48 5,895.37 119,881.74 6,620.83 126,502.57 9,239.05 141,636.99 Mar '07 12 mths

525.91 525.91 0.00 0.00 8,300.38 1,763.10 10,589.39 150,011.98 7,172.45 157,184.43 11,056.16 178,829.98 Mar '08 12 mths

525.91 525.91 0.00 0.00 11,258.72 1,710.29 13,494.92 189,708.48 9,486.98 199,195.46 12,811.39 225,501.77 Mar '09 12 mths

525.91 525.91 0.00 0.00 12,275.46 1,428.62 14,229.99 229,761.94 22,399.90 252,161.84 8,574.63 274,966.46 Mar '10 12 mths

7,196.89 10,208.65 84,935.89 35,492.76 1,733.50

11,741.85 5,975.54 113,476.33 41,802.88 3,448.44

8,915.28 12,845.97 142,909.37 52,607.18 3,578.23

15,602.62 15,627.51 168,490.71 67,080.18 3,790.81

Accumulated Depreciation Net Block Capital Work In Progress Other Assets Total Assets Contingent Liabilities Bills for collection Book Value (Rs)

874.71 799.29 10.68 3,062.83 112,274.2 8 57,844.12 12,086.74 99.03

955.61 777.89 11.41 3,013.50 141,636.99 54,811.58 17,116.16 117.89

1,049.28 2,399.16 26.92 3,407.32 178,830.00 100,486.14 20,181.00 168.06

1,156.75 2,421.48 110.45 5,692.02 225,501.75 107,155.08 11,490.74 224.39

1,504.07 2,286.74 65.07 5,813.63 274,966.46 118,535.87 28,372.75 243.75

Key Financial Ratios of Bank Of India

Mar '06 Investment Valuation Ratios Face Value Dividend Per Share Operating Profit Per Share (Rs) Net Operating Profit Per Share (Rs) Free Reserves Per Share (Rs) Bonus in Equity Capital Profitability Ratios Interest Spread Adjusted Cash Margin(%) Net Profit Margin Return on Long Term Fund(%) Return on Net Worth(%) Adjusted Return on Net Worth(%) Return on Assets Excluding Revaluations Return on Assets Including Revaluations Management Efficiency Ratios Interest Income / Total Funds Net Interest Income / Total Funds Non Interest Income / Total Funds 7.49 3.24 0.36 4.13 9.82 8.63 109.76 15.37 14.52 0.62 0.63 10.00 3.40 16.48 159.09 44.47 --

------------------- in Rs. Cr. -------------------

Mar '07

Mar '08

Mar '09

Mar '10

10.00 3.50 28.74 209.46 55.15 --

10.00 4.00 44.53 261.51 94.80 --

10.00 8.00 73.29 349.31 113.79 --

10.00 7.00 43.27 375.40 125.70 --

4.60 11.23 10.48 126.61 21.25 19.26 117.89 120.96

4.80 14.47 13.96 122.57 22.76 22.76 168.06 201.64

4.96 16.25 15.89 127.39 25.51 25.51 224.39 256.96

4.57 9.09 8.59 114.17 13.60 13.60 243.75 270.96

8.05 3.52 0.40

8.62 3.52 0.41

9.15 3.74 0.29

7.93 3.05 0.22

Interest Expended / Total Funds Operating Expense / Total Funds Profit Before Provisions / Total Funds Net Profit / Total Funds Loans Turnover Total Income / Capital Employed(%) Interest Expended / Capital Employed(%) Total Assets Turnover Ratios Asset Turnover Ratio Profit And Loss Account Ratios Interest Expended / Interest Earned Other Income / Total Income Operating Expense / Total Income Selling Distribution Cost Composition Balance Sheet Ratios Capital Adequacy Ratio Advances / Loans Funds(%) Debt Coverage Ratios Credit Deposit Ratio Investment Deposit Ratio Cash Deposit Ratio Total Debt to Owners Fund Financial Charges Coverage Ratio Financial Charges Coverage Ratio Post Tax Leverage Ratios Current Ratio Quick Ratio Cash Flow Indicator Ratios Dividend Payout Ratio Net Profit Dividend Payout Ratio Cash Profit Earning Retention Ratio Cash Earning Retention Ratio AdjustedCash Flow Times

4.25 2.47 1.04 0.68 0.13 7.85 4.25 0.07 4.63

4.53 2.42 1.43 0.89 0.14 8.45 4.53 0.08 5.89

5.10 2.05 1.83 1.26 0.14 9.03 5.10 0.09 3.98

5.41 1.82 2.18 1.50 0.14 9.44 5.41 0.09 5.13

4.87 2.14 1.09 0.70 0.13 8.14 4.87 0.08 5.20

62.55 4.53 31.45 0.17

62.52 4.71 28.64 0.41

65.77 4.55 22.72 0.22

66.36 3.07 19.27 0.12

67.80 2.65 26.27 0.24

10.75 70.61

11.75 75.06

12.04 80.00

13.01 80.20

12.94 74.66

70.15 34.72 5.50 19.46 1.27 1.18

70.21 31.46 5.98 20.86 1.33 1.21

73.51 28.64 7.02 17.00 1.37 1.26

75.47 27.79 6.08 16.10 1.41 1.28

74.24 28.53 5.85 17.95 1.23 1.15

0.03 9.89

0.02 10.30

0.02 11.63

0.03 12.30

0.02 22.15

23.76 20.88 76.23 79.11 117.73 Mar '06

17.51 16.12 82.24 83.67 99.57 Mar '07 23.04 117.89

12.23 11.80 87.77 88.20 72.03 Mar '08 38.26 168.06

16.34 15.97 83.66 84.03 61.66 Mar '09 57.26 224.39

24.61 23.26 75.39 76.74 124.71 Mar '10 33.15 243.75

Earnings Per Share Book Value

14.39 99.03

Company Facts - Bank of India

Registered Address Star House, C-5, 'G' Block',Bandra Kurla Complex, Mumbai Maharashtra 400051 Tel: 022-66684444 Fax: 022-66684491 Email: headoffice.share@bankofindia.co.in Website: http://www.bankofindia.co.in Group: Public Sector Registrars Sharepro Services Ltd. Satam Estate, 3rd Floor, Cardinal Gracious Road, Above Bank Of Baroda, Chakala, Andheri (E) Tel: 28215168, 28329828, 28215991, 28347719, 6772 0348 Fax: 28375646 Email: sharepro@shareproservices.com Website: http://www.shareproservices.com

Conclusion & Suggestion

HDFC Bank, the banking arm of HDFC is expected to go on stream. The bankalready has good number of employees on board and is recruiting Sales Executives heavily totake the headcount to many more. It is on the brim of increasing its customers through itsattractive schemes and offer. The project opportunities provided was market segmentation and identifying prospectivecustomers in potential geographical location and convincing them to open an account so that newBusiness Opportunities of the bank can be explored. Through this project, it could be concludedthat people are not much aware about the various products of the bank and many of them notinterested to open an account at all.

Services was considered as unsought good which require hard core selling, but inchanging trend in income and people becoming financially literate, the demand for bankingsector is increasing day by day. . According to my findings Companys promotional activities for recruiting sales executives are also very less. So, at last the conclusion is that there is tough competition ahead for the company from

its major competitors in the banking sector. Last but not

the

least I would

like to thank HDFC Bank for giving me an opportunity to work in the field of Marketing. I hope the company finds my analysis relevant.

Finally some recommendations for the company are as fallows To make people aware about the benefit of becoming HDFC Banks Sales Executive, following activities of advertisement should be done through 1.Print Media. 2.Hoarding & Banners. 3.Stalls in Trade Fares 4.Distribution of leaflets containing details information

The bank should provide life time valid ATM card to all its customers Minimum balance for savings account should be reduced from Rs 5000 to Rs 1000, so that people who are not financially strong enough can maintain their Account properly. The company should provide a pass book to all its customers.

Bibliography

BOOKS Marketing Management(10th Edition) Marketing Management (3rd Edition Research Methodology(2nd Edition)

AUTHORS Philip Kotler V.S Ramaswamy C.R Kothary

Websites HDFC Bank Home Site Money Control HDFC SEC home site Search Engines Google Yahoo