DIZAJN 20.

VEKA
 Diter Rams – idejno se oslanja na Bauhaus; radio je za kompaniju Braun i insistirao je na
10 pravila:
1. inovacija
2. korisnost
3. estetika
4. razumljivost
5. nenametljivost
6. iskrenost
7. dugotrajnost
8. promišljenost do poslednjeg detalja
9. vodi računa o okolini
10. sa što manje dizajna
 proizvodio je male kućne aparate u okviru kompanije Braun
 radio je i gramofon (Braun TP1); satovi
 Pol Rang – grafički dizajn – Ford, abc, Yale, IBM,… logotip
 druga polovina 20. veka
1. logo je odraz kvaliteta proizvoda
2. jasan i nezaboravan
3. prezentacija je ključna
 Steve Jobs Next Computers – logo
 Ford, 1966 – logotip nikada nije upotrebljen
 ups logo – u upotrebi danas
 Ivan Čermajef i Tom Gizmar
 beko, MoMA, NBC, showtime
 Rob Janof – Apple logo, 1976 – prvi logotip Apple, Ron Vejn
 Arneli grupa – pepsi
 Džorž Operman – Atari
 Kris Jonef – Commo dore
 Karolin Dejvidson – Nike
 Daglas Bauman – Twitter
 Marva Varonk – Adobe
 Weiden + Kennedy – Federation Internationale de L’Automobile
 Adi Dassler – Adidas
 Franz Reimspiss – Volkswagen
 Piter Mor – Adidas
 Rejmond Lovi – Royal Dutch Shell plc
 Little Black dress – Coco Chanel i Jean Patou 1926
Givenchy (60ih)
Dior 1947
Versace ‘94
Princess Diana ‘94
Beyonce 2014
 ZIG ZAG chair Gerit Ritveld 1934
 Chair no 14 Mihael Tonet 1859.
 Cross check chair Frank O Ghery, 1990.
 Panton Plastic Chair – Verner Panton (+Vitra)
 Čarls i Rej Ims – kancelarijske stolice
 Arne Jacobsen – egg chair
 Jean Pauchard – A56 chair 1956.
 Mario Bata – Seconda 1985.
 Don Čedevik – Aeron Chair
 Ros Levgrov – Go chair, sieko instruments Japan, HU Time Piece, Narcisco perfume Hask,
Armani perfume flask,Supernatural chair
 Konstantin Grčić – Mayday lampa, Chair one, Miuva bar stool, All round Glasses,
Absolute Grcic, Tom&Jerry stool, 360 chair
 Marc Newson – Organic chair 1993, Newson dominium chair, Louis Vitton Horizon
Luggage 2016. -2020.
 Alfonso Bialetti – The Maka Express
 James Dyson – G – force, Dyson airwrap
 Filip Stark (Pariz), druga polovina 20. veka – Toy Chair, Juicy Salif Citrus – Squeezer for
Alessi, Stark eyes, Bubble sofa, Ghost chair, Hot Bertha kettle, A.I.
 Sony Walkman – Masaru Ibuka
 Džontan Ajv – direktor u kompaniji Apple, 1992. počeo da radi za Apple, dizajnirao iPad,
iPhone, iPod (po ugledu na Ditera Ramsa