Contents

I. INTRODUCTION 4
II. AN EXPLANATION OF MARKETING AND CLARIFY THE FUNCTION OF MARKETING 4
A. Definition Of Marketing 4
B. The Marketing Process 5
1. Marketing Research 5
2. Segmentation, Targeting, Positioning 8
3. Marketing Mix 10
4. Control implementation 13
C. The key role and responsibilities of the marketing function in the company 13
1. The key role and responsibilities of the marketing function in the company 13
D. The interrelationship between the marketing function and other functions on the company 15
1. The importance of the relationship between the marketing department and other departments 15
2. How does marketing support the wider organization in the context in terms of vision, mission, purpose? 15
E. A critical and evidence-based analysis of the internal and external environment in the marketing function of
the company operates 17
1. The internal environment in the marketing of the company 17
2. The external environment in the marketing of the company 17
III. CONCLUSION 18
IV. REFERENCES 18
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