Many factors encourage people to invest in gold. Gold investment is never a loss.

It can be
encashed in short span of time.

• Since the prices of gold are ever rising 51.4% of the investors believe in holding its value.
• Ever since there is a tradition of purchasing gold during festivals or on any occasions and
even gold is gifted so 22.9% of the investors are still encouraged to invest in gold by
traditional values.
• 12.4% of the investors are investing in gold for having a diversified portfolio
• Another reason is the inflation hedge which is believed by 13.3% of investors.

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Different types of investors invest in gold for its different characteristics.

• Since gold has high liquidity 48.6% of the investor’s values liquidity in gold investment.
• The characteristics of traditional stability and returns are opted equally by 13.3% among
the investors
• Since gold possess the quality of giving its possession to the owner 24.8% of the investors
value it.

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