Gitarattan International Business School, New Delhi

Lesson Plan for Business Economics

Programme: BBA Semester: I Paper Code: BBA 107 Academic Year: 2017-18

Lecture Details of the Topics/Sub-topics to be Covered Methodology Ref/Text Book Date of

No Delivery

L1 Introduction to Business Economics Lecture BB ( 1.1-1.4)

Nature, Scope and Definitions of Business Lecture
L2 BB ( 2.1-2.4 &
Economics 2.6-2.9)
Difference Between Business Economic and Lecture
L3 BB ( 2.5-2.6)
Economics
Contribution & Application of Business Lecture
L4 BB ( 2.14-2.17)
Economics to Business
L5 Micro Vs. Macro Economics Lecture BB ( 1.6-1.12)
L6 Opportunity cost Lecture BB ( 2.19-2.22)
Time value of Money, Marginalism, Lecture
L7 BB ( 2.22-2.24)
Incrementalism
L8 Market Forces and Equilibrium Lecture BB ( 2.24-2.26)
L9 Risk, Returns and Profits Lecture BB ( 2.27)
Assignment to Students to write answer to
questions.(Short and Long) H.W
Case Study + Case lits to solve.
L 10 Revision of Unit I Discussion
L 11 Cardinal Utility Approach Lecture BB ( 3.1-3.6)
L 12 Diminishing Marginal Utility Lecture BB ( 3.6-3.14)
L 13 Law of Equi- Marginal Utility Lecture BB ( 3.14-3.16)
Ordinal Utility Approach and Indifference Lecture BB ( 4.1-4.5)
L 14
Curves
Properties and Exceptional Shape of Indifference Lecture BB ( 4.5-4.11)
L 15
Curves and Marginal Rate of Substitution
L 16 Budget Line and Consumer Equilibrium Lecture BB ( 4.12- 4.16)
L 17 Theory of Demand Lecture BB ( 5.2-5.8)
L 18 Law of Demand Lecture BB ( 5.9-5.12)
L 19 Movement along Vs. Shift in Demand Curve Lecture BB ( 5.13-5.16)
L 20 Concept of Measurement of elasticity of demand Lecture BB ( 6.2-6.10)
L 21 Factors affecting Elasticity of Demand Lecture BB ( 6.12-6.14)
Different Types of Elasticity of Demand:- Lecture BB ( 6.18-6.28)
Income Elasticity of Demand, Cross Elasticity of
L 22 Demand, Advertising Elasticity of Demand and
Expectation Elasticity of Demand and Practices
of problems
Demand Forecasting: Nature, Significance, Lecture BB ( 7.2-7.8)
L 23
objective of short-term and long term forecasting
Demand Forecasting: Different Methods of Lecture BB ( 7.9-7.16)
L 24
Forecasting
Case Study to solve at home +Assignment 2 To write
answers of
important
questions
L 25 Revision of Unit 2 Discussion
L 26 Revision of Unit 2 Discussion
Meaning and Concept of production and Factors
L 27 Lecture BB ( 8.2-8.4)
of Production
L 28 Production Function Lecture TT1 ( 175-176)
L 29 Fixed and variable Factors Lecture R2 ( 175-185)
L 30 Law of variable Proportion Lecture BB ( 8.6-8.14)
L 31 Law of Return to a Scale Lecture TT1 ( 193-196)
Difference between Short Run Production Lecture
L 32 BB (8 .21-8.22)
Analysis and Long Run Production Analysis
L 33 Use of ISOQUANTS for Production Analysis Lecture BB ( 8.22-8.32)
L 34 Revision of Unit 3 Discussion
Concept of Cost: - Explicit Cost and Implicit Lecture
L 35 BB (9.2-9.8)
Cost, Private and Social Cost.
Cost Function:- Short Run Cost Function and Lecture
L 36 BB (9.9-9.26)
Long Run Cost Function

L 37 Economies and Diseconomies of Scale Lecture TT1 (196-201)

L 38 Introduction to Market and Types of Market Lecture BB ( 10.2-10.8)

L 39 Pricing Under Perfect competition Lecture BB (10.8-10.17 )

L40 Pricing Under Monopoly Lecture BB (11.5-11.8)
L 41 Control of Monopoly Lecture BB (11.13-11.15)
L 42 Price Discrimination Lecture BB(11.19-11.26)
 L 43 Pricing Under Monopolistic Competition Lecture BB (12.2-12.8)
L 44 Pricing Under Oligopoly Lecture BB(13.2-13.8)
Assignment 3 Important questions to answer in
written.
L 45 Revision of Unit IV Discussion
L 46 Test of Unit I and Unit II
L 47 Test of Unit III and Unit IV
L 48 Discussion of Previous Year Questions Discussion
L 49 Overall Revision and Doubt Clearance Discussion

Certified that lesson plan has been mapped 100 % with book bank and book bank covers 75% of the
syllabus.

Book Bank:
BB — D.D. Chaturvedi, Business Economics-I (Micro), K.L.Malik and Sons Pvt. Ltd., 2016
Text Books:
T1 — Rajkumar and Kuldip Gupta, Managerial Economics, UDH Publishers & Distribution, 2010
T2 —D.N. Dwivedi, MicroEconomics- Theory &Applications, Pearson Education, 2005
Reference Books:
R1 —Suma Damodaran, Managerial Economics, Oxford University press, 2011
R2 — Principles Of Microeconomics Book, N. Gregory Mankiw,7th edition, Cengage Learning,2017.

Academic Director
Veena Panjwani
Signature of Faculty Coordinator Coordinator