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CICC+3 Innovation+Ecosystem+Case+Presentation+Second+Revision Final
CICC+3 Innovation+Ecosystem+Case+Presentation+Second+Revision Final
City Challenge
In their 2019 report, 'Completing the picture', the In this case presentation, we will provide examples
Ellen MacArthur Foundation states that the way we of how these enablers manifest themselves in
produce and use products and food accounts for solutions currently under development in the
45% of global greenhouse gas emissions. digital, circular innovation ecosystem. Moreover,
we provide cities with the opportunity to
But the transformative changes we need will not collaborate with these solutions and the digital,
circular innovation ecosystem in general.
happen without better use of data and insights
about the materials and products we use, new
The case presentation is based on the Circular
circular business models, and new ways to engage
Innovation City Challenge (CICC) that ran in the first
city communities. Emerging technologies and
half of 2021. It was a partnership between
digital solutions are key to accelerating this Copenhagen, Amsterdam, Glasgow, New York City,
transition. and Toronto to find innovative, digital, and circular
solutions. The challenge was a collaboration with
The reasons why digital and data-driven solutions the Ellen MacArthur Foundation and the Danish
can be strong enablers for a circular Business Authority. Facilitated by Danish Design
transformation in cities are among others: Center (DDC) & Leaderlab.
- The ability to support decentralized and agile Visit the challenge site: www.circularinnovation.city
solution frameworks suitable for a complex
landscape of materials, products, and stakeholders
within a city
POTENTIAL & IMPACT: DRIVING CIRCULAR CITIES TROUGH DIGITAL AND DATA-DRIVEN SOLUTIONS
The maturity of the digital and circular innovation the strong focus on respectively multi-use food and
ecosystem beverage containers, as well as ways to drive
The Circular Innovation City Challenge was an citizen action and behaviour change. This is in line
international call for solutions from prototype to with a strong policy focus on plastic pollution and
market readiness. 137 submissions from 26 countries single-use packaging, as well as an increasing focus
were received, and 5 digital solutions were chosen on how to facilitate low-carbon lifestyles. A circular
as winners. economy has been a focus area for innovation for
close to a decade, however, the digital and data-
The 137 submissions received represent a snapshot driven approach to circular solutions is a more
of the current focus areas and maturity of the nascent area.
circular, digital innovation ecosystem. A full
overview of the solutions received is available on The majority of solutions received by CICC were at
the challenge website. an early stage, with incorporation and
development occurring within the last two years. In
We can observe several interesting trends when we a challenge competition, there will be a natural
bias towards early-stage solutions, so this is also a
look across the solutions. In particular, there seems
reflection of the chosen proces. A part of the
to be momentum and interest around developing
submitted solutions were beyond the pilot stage,
solutions addressing the following themes:
and while they showed great potential, most of
- Digital-physical solutions for new circular
them had yet to demonstrate full market scale
product streams in response to moving away capabilities.
from single-use food and drink containers.
- Marketplaces for materials and tools to support In general, it appears that the digital, circular
identification, data, tracking, and valuation of innovation ecosystem is significantly responding to
those materials. high-priority challenges within the circular
- Services that engage citizens in practical hands- transform. Nevertheless, higher maturity is also
on activities relating to zero-waste and low- needed in solutions, and public-private innovation
carbon lifestyles. partnerships can be a strong means of building this
maturity.
While marketplaces for materials and tracing of
material streams have been a circular economy In the following sections, we will explore the three
focus area for some time, it is interesting to see core innovation areas of CICC and the responding
innovative solutions in detail.
BRINGING CIRCULAR
CICC INNOVATION
ECONOMY TO
AREA
LIFE1
Topolytics from the UK combine 'reference' data Despite their capabilities, they do require close city
on key sites e.g. waste producers, waste processors, engagement to go the last mile and develop a
road systems, population, weather, and other workable solution for each city.
contextual data to build a real-time live view in
their WasteMap platform with associated insights Collaboration with the innovation ecosystem
into the waste and material system. Live - because Cities have a number of opportunities to
the materials are constantly flowing through, into, strengthen their collaboration with the innovation
and out of the city. ecosystem and to advance solutions that facilitate
data on materials, products, and resources flows in
Concular digitizes materials in buildings using cities.
material passports. Based on blockchain
technology, the solution measures the potential Firstly, cities can provide insights into their existing
GHG mitigations and financial savings and data capabilities, as well as what data are already
recirculates materials into new buildings. Concular being captured and how.
uses a matching methodology based on 8 years of
experience and data gathered from the largest Secondly, cities can provide insight into who within
marketplace for reclaimed materials in Europe. the city stakeholder landscape is responsible for or
has an interest in specific data categories and
Konsido a Danish business analyses millions of facilitate matchmaking.
electronic invoices, to provide a unique insight into
city procurement patterns. That insight can be Thirdly, cities can study and clarify which data
enhanced by the insight from experts in the protection and privacy regulations (e.g., GDPR) will
circular economy, providing a solution that allows impact circular data initiatives in their most priority
decision-makers to prioritize how circular areas.
procurement can be increased and done most
effectively. Early access to this type of information can
accelerate and scale future collaborations
When it comes to innovative solutions addressing between city and innovation solution providers.
cities' capacity for working with data, there is rarely
one solution that fits all.
CICC INNOVATION
BRINGING CIRCULAR AREA
ECONOMY TO 2
LIFE
An example of a concrete solution is Seenons, a their ability to scale can both be hindered or
data-driven, circular economy company that supported by the design of the overall city
matches waste with businesses that then upcycle infrastructure and operations.
the waste materials into new products. Through
their digital platform and app, Seenons brings Collaboration with the innovation ecosystem
together businesses, transport and logistic There are several opportunities for cities to further
partners, waste service providers, and strengthen their collaboration within the
municipalities to provide more efficient and innovation ecosystem. This will help drive the
sustainable waste solutions in cities. maturity of solutions that encourage local
businesses to adopt circular business models and
A further example is the product category support zero waste goals.
of ‘reusable beverage and food containers. In CICC,
this was the type of solution category that saw the Together with solution providers, cities can
most momentum with over 10% of the solutions examine whether there are any steps they can take
applied. Many of the solutions in this category to better set up city infrastructure for novel
came from Canada. Among the finalists were Inwit business models such as product-as-a-service and
and Circulr. takeback without intruding upon market dynamics.
These solutions all provide an alternative to the Secondly, cities can identify which material
single-use containers from takeaway restaurants, streams, business sectors, and local actors and
coffee shops, etc. Their main differences are in how operators are likely to be suitable candidates for
they implement their business model, and the engaging in local resource loops.
incentive/deposit structure for both customers, and
participating businesses. Most of these solutions Thirdly, cities can facilitate cross-business dialogue
and infrastructures are designed to work on market and collaboration to identify potential co-
terms and to be operated by private actors. They investments or joint logistic solutions between
are not extensions of, but rather a supplement to innovative solution providers in these domains.
existing infrastructures for waste logistics and
resources in cities. However, as they are to work in Such actions will all contribute to paving the way
the city context, collecting, distributing, and for new circular business models and increased
handling materials and products, resource flows.
a
CICC INNOVATION
BRINGING CIRCULAR AREA
ECONOMY TO 3
LIFE
Go Zero Waste from Spain provides cities with a mile towards a practical and workable solution for
digital tool to help implement Zero Waste and cities.
circular economy policies among citizens based on
incentives and gamification. The platform can Collaboration with the innovation ecosystem
empower citizens to reduce their waste, climate There are several opportunities for cities to further
impact, and encourage them to live more strengthen their collaboration with the innovation
sustainably. Using an app, citizens are motivated ecosystem and to help drive the maturity of
to take action on local challenges, such as solutions that facilitate citizens and community
repairing clothes and small appliances, promoting engagement.
reusable services, using sustainable transportation,
and learning how to reduce food waste. Firstly, cities can identify concrete areas where
crowd-sourcing of data and insights can
Another example is Poket from Canada. A SaaS supplement the city-generated public data and
platform for cities and organizations to deploy help support the overall circular transformation
their own crowdsourcing engagements where and support circular business models.
citizens receive incentives for entering location-
specific observations and insights on their phones. Secondly, cities can investigate what incentives
For example, self-reported data, citizen-generated can be established to encourage citizen
data, participatory mapping, or community-driven engagement. Either through collaboration with
insights are all viable options. local businesses or through city-driven incentives.
The hallmark of these solutions and platforms is Thirdly, cities can clarify where and how concrete
that their potential can only be unlocked through citizen actions - outside of city-governed
collaboration across cities, businesses, and operations - can contribute to fulfilling the city's
community sectors. When they connect cities, overall circular ambitions.
companies, citizens, and communities around a
shared vision and path towards a circular city, they Combined, these activities will contribute to a
can be the missing link to reach scale in the joint better understanding of how digital tools are used
circular efforts. As such they are enabling solutions to engage citizens at a broader scale and to
that require close city engagement to go the last encourage circular action that is meaningful to
citizens.
NEXT STEPS
•Creating smart products, tracking and traceability
solutions to support circular business models around
reuse, repair and product-as-a-service.
NEXT STEPS
6. BACKGROUND &
METHODOLOGY
About Circular Innovation City Challenge The challenge has resulted in following:
In a joint effort, the cities of New York, Toronto, • More than 137 digital and data-driven circular
Amsterdam, Glasgow, and Copenhagen sought solutions were submitted from more than 26
innovative digital and data-driven solutions from countries across the five continents
around the world to create more circular and • 15 finalists pitched their digital and data-driven
thriving cities. Digital solutions to create a truly solutions for cities and international jury
circular city where businesses and people work members
together to make the most of our scarce resources. • 5 winners were selected by our international jury.
A thriving city where designing for circularity Get to know the winners here.
means generating new jobs and opportunities for • The five winning innovators are now exploring
all citizens and communities. public-private innovation collaboration
opportunities with the cities
The Circular Innovation City Challenge has been a
global call to action for innovators and The methodology behind the cases
entrepreneurs with digital and data-driven The three cases from the Circular Innovation City
Challenge are based on interviews with partner
solutions to accelerate circularity. Together with
cities and winning innovators participating in the
the five partner cities, Danish Design Center,
selected public-private innovation collaboration
Leaderlab (now Twin Transition), the Danish
projects.
Business Authority, and the Ellen MacArthur
Foundation invited and encouraged all types of In the two cases focusing on the specific project
innovators globally to apply and help cities find collaborations both cities and innovators are
innovative solutions to create more circular and interviewed, with the interview zooming in on the
thriving cities. Fortunately, we found that there are perspective of the interviewed part.
already several innovative solutions on the global
scene within the digital and circular economy
fields.
Facilitated by
In collaboration with