Weakness of Vinamilk

 Raw materials- Nearly 65% of raw materials are imported

outside of Vietnam giving rise to a large capital use. If Vinamilk uses raw materials which is
from Vietnam itself, the enterprise can earn more profits.
 The decline in export Business- Vinamilk’s export business has seen a sharp decline.
The enterprise must come up with new schemes and plans to continue the export business
sector to keep up with the market at the global level.
 Negative Press- Competitors have always targeted Vinamilk and spread unfounded
rumors among the people and caused panic. The company should maintain its reputation
in the market with the latest skills in online reputation management which are crucial for
any company
Threats for Vinamilk
 Price Instability- Vinamilk must provide its services at a reasonable cost that is suitable
for Vietnamese people’s budget and that can be able to maintain the quality of its
products. Moreover, the cost of products exported must be on par with the global
competitors.
 Alternative for Milk- Vinamilk needs to adjust and produce new products supporting the
vegan trend to improve its market sizes such as Soymilk and Vegan milk. 
 Rising Competiton- The other competing brands have entered Vietnam and threatened
Vinamilk out of its home territory. The enterprise needs to launch its best solution to
compete with those companies as well as to retain customers.