DEFINE FACEBOOK ANALAYTICS:

Facebook Analytics is the updated social media reporting tool that

groups together all your Facebook pages, pixels and apps to give you
a complete picture of how users interact with these platforms over
time. For instance, you can see how audiences on your Facebook page
and Facebook pixel overlap or connect.

Define Facebook insights?

Facebook Insights is an analytics dashboard where you can track user
behavior and post-performance on your Facebook business page. In
addition to providing key metrics like page views and post reach for paid
and organic posts, the platform also recommends competitor pages to
watch and track.

Define video retention?

Audience Retention (sometimes referred to as “Viewer
Retention”) is the average percentage of a YouTube video that
people watch. Videos with high Audience Retention scores tend
to have increased visibility on YouTube's platform. For example,
let's say you just published a video that's 10 minutes long.

Define video engagement:

Video engagement means to every player in the market.  Total view
count (i.e. the number of people who watched a given video) and
shares on social media are important, but they are mostly surface-level
data, and do not provide the in-depth insights most companies value.
Define Facebook ads manager?
Ads Manager is a Facebook tool that lets you create and manage your
Facebook ads. You can view, make changes and see results for all your
Facebook campaigns, ad sets and ads. With Ads Manager you can: Create
ad campaigns. With Ads Manager, you can use ad creation to design your
ads in a step-by-step process.
Awareness (brand awareness)
Consideration (traffic)
Conversion (catalog ads)