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Creasy 2013
Creasy 2013
ABSTRACT ■ INTRODUCTION ■
O
rganizations are relying more and more on project management to
Based on extensive literature review, this
achieve initiatives. Economic figures gathered internationally indicate a
theoretical paper adds to the “soft skill”
significant and growing use of project management (Davis, 2011).
research stream by enlarging the scope of
Huemann, Turner, and Keegan (2004) reported that we have become a
personality dimensions and their subse-
project-oriented society, and Anantatmula (2008), citing other studies, estimated
quent effects on project success and, second,
annual spending on projects to be in the billions of dollars in the global economy.
considers dimensions heretofore not
As such, project managers have come under study to help ensure positive project
explored within the project management
outcomes and improved organizational performance. A large body of literature
body of knowledge. We posit that a project
focuses on the technical skills associated with project managers (Hyvari, 2006;
manager’s extent of communication appre-
Brown, 2000; Gale, 1999; Pinto & Kharbanda, 1995; Thamhain, 1991). Because
hension, degree of innovativeness, level of
project management is an evolving discipline, Leybourne (2007) reports a shift-
self-monitoring, conflict management style,
ing from a technical bias (with its emphasis on project manager technical skills)
degree of change orientation and Myers-
to project manager behaviors. This focus away from technical skills has led to a
Briggs (MBTI) personality type can affect
division thought necessary for successful project management. “Soft skills,”
project outcomes. Additionally, we conjec-
which are interpersonally related and “hard skills,” which are discipline specific
ture that organizational dynamics such as
and technically oriented (Skulmoski & Hartman, 2010) comprise the two arenas
structure, incentive systems, and organiza-
of project manager study.
tional project management maturity can
Lechler (1998) reported that soft skills or competencies contribute more
moderate the relationship between these
to project success than technical skills such as control or planning. Likewise,
personality dimensions and project success.
Posner (1987) reported that interpersonal skills are more important to project
success than technological skills. Continuing this theme, Turner and Müller
KEYWORDS: personality traits; soft skills;
(2006) reported that traditional project manager skills are basically entry-
style; dimensions; project success; project
level skills and do not as often lead to successful project outcomes as do soft
manager
(interpersonal) skills. Unfortunately, these soft skills (to include personality
traits and attitudes) have not received adequate attention in the project man-
agement literature (Skulmoski & Hartman, 2010; Hyvari, 2006). Gehring
(2007, p. 50) posited that “… to increase the probability of project management
success, the project manager must understand the leadership competencies
that are required and what personality traits he or she has that compliments
or competes with these competencies.” Dvir, Sadeh, and Malach-Pines (2006)
emphasized the importance of aligning a project manager’s personality and
management style with project type. Thal and Bedingfield (2010) found asso-
ciations between personality traits and project manager success. Although we
Project Management Journal, Vol. 44, No. 6, 36–51 value these specific analyses, we believe that an enlarged scope of personality
© 2013 by the Project Management Institute dimensions, through a larger, theoretical model, is necessary for a complete
Published online in Wiley Online Library view of the important role various personality dimensions play on project
(wileyonlinelibrary.com). DOI: 10.1002/pmj.21372 management.
forms of CA have been linked to prefer- during group discussions, presenta- focused change in an enterprise’s eco-
ences in organizational learning (Russ, tions, interpersonal conversations, and/ nomic or social potential (Drucker,
2012); a participant’s skill (or lack there- or formal meetings. Based on the impor- 2002) and it is assumed to offer competi-
of ) in oral communication (Blume, tance of communication within the tive advantage and consequent superior
Dreher, & Baldwin, 2010); and being project management literature, it seems performance (Alpay, Bodur, Yilmaz, &
perceived as less informative, less effec- logical that moderate communication Buyukbalci, 2012). In simple terms,
tive, less productive, and likely to under- skills (at a minimum) in each of these innovation is defined as newness (Garcia
achieve (Bartoo & Sias, 2004; Harville, environments are necessary to becom- & Calantone, 2002). Different dimen-
1992; Richmond & Roach, 1992; Thomas, ing a successful project manager. sions and qualifications are added to
Tymon, & Thomas, 1994). Other studies Traitlike CA and Context CA can both innovation, such as radical innovation
suggest that employees exhibiting cer- be placed on a separate continuum— using new technology and new benefits
tain elements of CA may be disadvan- those with high CA and low CA (Griffith- (Chandy & Tellis, 2000; Govindarajan &
taged professionally, receive fewer Meyer, Reardon, & Hartley, 2009). Kopalle, 2006) and breakthrough inno-
offers of employment, earn less salary, Additionally, the anxiety levels are not vation that is associated with novel and
maintain lower-ranked positions, and necessarily uniform when considering significant benefits (Chandy & Tellis,
avoid certain communication channels low or high apprehension levels. “It is 1998; Sorescu & Spanjol, 2008). While
such as face-to-face or group meetings also possible for someone to be extreme- innovation is ascribed to product or ser-
(Ayers, Keereetaweep, Chen, & Edwards, ly uncomfortable communicating in one vice, innovativeness is often used for
1998; Reinsch & Lewis, 1984; Richmond, context (e.g., public speaking) but feel firms.
McCroskey, & Davis, 1982; Winiecki & completely at ease in another (e.g., In an organizational context, inno-
Ayres, 1999). interpersonal conversations)” (Russ, vativeness is considered as an organiza-
CA has been examined with its rela- 2012, p. 314). Therefore, it is possible for tion’s willingness and receptivity to
tionship to personality dimensions. Opt individuals to have high or low levels of adopt new ideas for developing new
and Loffredo (2000) reported that indi- apprehension in the four environments products (Hurley & Hult, 1998).
viduals experiencing higher levels of in which project managers may often Innovativeness is desirable because it is
communication apprehension have the find themselves: formal meetings, pre- expected to make a positive contribu-
personality type preferences of introver- sentations, interpersonal conversations, tion to organizational performance
sion, feeling, and sensing on the Myers- and group discussions. (Sharma & Lacey, 2004; Rubera & Kirca,
Briggs Type Indicator. Meyer–Griffith, Brill, Bishop, and Walker (2006) 2012). Combining these two aspects,
Reardon, and Hartley (2009) reported reported that listening and having Hansen and Birkinshaw (2007) propose
that people with CA “prefer occupations strong verbal communication skills that innovativeness refers to the degree
that require little communication, such ranked in the top 10 out of 78 project of innovation developed within organi-
as computer programmer, whereas the manager competencies. Considering zations, leading to a differentiation
opposite is true for individuals with low the importance of project manager com- advantage and higher performance. As
communication apprehension” (p. 174). munication in various contexts, we offer such, innovativeness is considered a
McCroskey (1977) captured two the following: core competency of a firm to differenti-
aspects of the CA construct, which he ate itself (Vila & Kuster, 2007). Recent
called “Traitlike CA” and “Context CA.” Proposition 1: Project managers expe- research effort by Alpay et al. (2012)
Based on McCroskey’s work, Russ (2012) riencing a high degree of traitlike CA validated four dimensions of innova-
noted “Traitlike CA is an individual’s are less likely to experience project suc- tiveness: product, process, behavioral,
cess than those project managers with
fear or anxiety about human communi- and strategic innovativeness. They
low traitlike CA.
cation …” as well as, “Context CA can be found that the effects of each of these
measured across four theoretically Proposition 2: Project managers expe-
dimensions are different for firm perfor-
unique states … group discussions, inter- riencing a high degree of context CA mance either through improving effec-
personal conversations, formal meet- during group discussions and formal tiveness or efficiency, or both.
ings and presentations” (p. 314). meetings are less likely to experience In the context of projects, innova-
Traitlike CA is a personality type factor, project success than those project man- tiveness could be an outcome due to
whereas context CA provides a more agers with low context CA. their execution using teams; research
detailed, granular analysis in which dis- has shown that cross-functional collab-
comfort across different environments Innovativeness orative relationships could be beneficial
or situations is measured. In this latter Innovation is paramount to progression for various forms of innovativeness when
construct dimension, context CA mea- in the marketplace. Organizational inno- the people collaborating do not experi-
sures the comfort level one experiences vation is an effort to create purposeful, ence ambiguity and lack of structure
and variability of surface acting …” result in opposition and disagreements Weingart, 2003, p. 747). Task conflict will
(p. 905). This literature suggests that those (Villax & Anantatmula, 2010). Over the only have a positive impact in an envi-
engaged in high self-monitoring are more years, three different views have devel- ronment characterized by high levels of
likely to engage in surface acting. oped about conflict in projects and trust, openness, and psychological safe-
High self-monitoring (and therefore organizations (Robbins, 1974, 1979; ty. It seems that collaboration rather
surface acting) practices can have a Robbins & Stuart-Kotze, 1986). Manag- than contention is more likely to mini-
profound, negative effect on the project ers who adopt the traditional view mize, if not reverse, the negative effects
manager. Emotional labor (surface and toward conflict feel that conflict is nega- of task conflict on performance.
deep acting) consumes personal re- tive and must be avoided and it is the Conflict associated with tasks can
sources and is associated with lower manager’s responsibility to create a cul- be beneficial, and project managers
levels of stamina, motivation, and task ture that fosters harmony. The behav- should find a level of conflict that
focus (Beal, Weiss, Barros, & ioral view still considers conflict as encourages creativity and innovation
MacDermid, 2005). Maslach (2003) mainly negative, but it also believes that (Ohlendorf, 2001). Issue-focused con-
reported that job burnout is comprised it is natural and inevitable. Managers flict is much more beneficial because it
of three factors: exhaustion, cynicism, are encouraged to manage conflict rath- takes on a more rational approach to
and professional efficacy. It seems then er than eliminate it. This view also conflict. It can be more easily resolved
that low levels of stamina and task focus accepts the fact that conflict can yield through negotiations, where both par-
could lead to job burnout. Bono and positive results if managed properly. ties agree to find a fair and satisfying
Vey (2005) reported that both forms of Finally, the interactionist view believes resolution (Cameron & Whetten, 2007).
acting, but especially surface acting, are that conflict should be encouraged up As discussed earlier, communication
very taxing on the individual, producing to a certain level because it is necessary is a critical success factor in project per-
emotional exhaustion and job dissatis- to increase performance. Low levels of formance (Anantatmula & Thomas,
faction. “When an employee engages in conflict can lead to less innovation, less 2010) and it is important to establish
surface acting, he or she is more likely change, and less improvements for the effective communication and coopera-
to experience negative outcomes such organization. tion among the project manager, stake-
as negative effect, burnout, emotional People, rather than procedures, holders, and team members. Otherwise,
exhaustion, job dissatisfaction, and play an important role in the creation it would result in a high percentage of
withdrawal” (Scott et al., 2012). Surface of dysfunctional conflict (Gardiner & conflict and team ineffectiveness, a mis-
acting through high self-monitoring Simmons, 1998). Personal differences understanding, or misinterpretation,
appears to be a personality trait that occur when people from different cul- resulting in a breakdown of communica-
can lead to negative project outcomes. tures work together toward common tion continuity (Verma, 1995).
Therefore, we posit the following: project goals. People-focused conflict Thamhain (2004) believed that conflict
can have devastating and long-lasting is disruptive and the project manager’s main
Proposition 4: High self-monitors effects on interpersonal relationships. goal is to focus on problem avoidance;
engaging in surface acting for the per- This type of conflict is intense, person- however, Verma (1996) contends that con-
ceived good of the team, project, or al, emotional, subjective, difficult to flict drives a company and its employees to
organization will experience the nega-
resolve, and generally detrimental to search for answers to problems they are
tive effects of such in the form of job
team performance and project success facing, which often leads to improvements
dissatisfaction, withdrawal, burnout,
and/or emotional exhaustion, thus
(Cameron & Whetten, 2007). Verma and creates energy when handled in a con-
producing less project success. (1996) labeled this type of conflict as structive manner. Managers must foster an
interpersonal conflict and attributed it atmosphere that encourages the use of a
Proposition 5: Low self-monitors will to variations in people’s work ethics, cooperative style for organizational conflict
engage in little surface acting and styles, egos, and personalities. management (Ohlendorf, 2001). Leung, Ng,
therefore will experience less with- Although people-focused type of and Cheung (2004) believed that manage-
drawal, burnout, etc., producing more conflict is likely to cause turn over, ment mechanisms, rather than particular
project success. absenteeism, and organizational project goals, directly affect team member
behavior, research has shown that team satisfaction. They suggested that cooperation
Conflict Management performance can equally be disrupted and participation, task and team conflict, and
Conflict is the result of a difference of by both task and relationship conflicts goal commitment are the critical factors
perception, opinion, or beliefs among (De Dreu & Weingart, 2003). Performance influencing team member fulfillment, with
people. Typically, conflict occurs when and conflict are interrelated: “Poor per- high task and team conflict in the goal-setting
there are incompatible goals, thoughts, formance leads to conflict and conflict process significantly improving the posi-
or emotions between individuals, which influences performance” (De Dreu & tive relationship between commitment
can be used to make general predictions structure, management processes … based matrix structures were significant-
in realistic settings (Pittenger, 1993). As need to be optimized for project-focused ly correlated with project success. Laslo
such we posit the following: activities” (p. 54). It is evident that orga- and Goldberg (2008) wrote: “As a conse-
nizational structures can have a pro- quence, managers seeking to make more
Proposition 9: Based on the literature, found impact on project success. efficient use of their resources—and
project managers with some MBTI Hyvari (2006) studied various forms benefit from inter-project cooperation—
classifications, as presented above, will of organizational structure and the asso- can agree on a functional matrix as
enjoy more project success than those
ciated effects on project success. These the preferred organizational structure”
without.
forms included functional, functional (p. 785). Lastly, Hyvari (2006) reported
Moderating Variables matrix, balanced matrix, project matrix, when studying the effectiveness of orga-
Strang (2011) reported moderating rela- and project team (projectized). The nizational structures that the projec-
tionships as interaction effects when functional organization, originally tized structure was the most effective,
specific levels of a factor affect one vari- developed by F. W. Taylor, contained with the project matrix being the second
able but the factor itself does not affect line and staff functions all within certain most effective. Considering these
or has association with other variables. business disciplines (i.e., marketing). results, it appears that matrix structures
In our discussion of moderators within A matrix organization first described by offer improved success for project
our theoretical model, we have adopted Galbraith and used in military produc- outcomes.
Strang’s definition of moderators tion “superimposes a product or project Belout and Gauvreau (2004) postu-
accepting that organizational dynamics structure onto existing function based lated that organizational structures
(structure, incentive systems, and structures” (Van Der Merwe, 2002, moderated the effects between their inde-
Organizational Project Management p. 404). In projectized structures or proj- pendent variables—human dimensions—
Maturity) affect our dependent variable ect teams, “most of the organizational and successful project outcomes. Their
process success. resources are involved in project work” study focused on three moderating vari-
(Hyvari, 2006, p. 32). Continuing the ables: project life cycle, organizational
Organizational Structure definition of matrix organizations as structure, and project activity sector and
Mintzberg’s (1979) definition of organi- they evolved, Gobeli and Larson (1987) suggested that the independent vari-
zational structure states: “the sum total elaborated matrix organizations as ables have differing importance depend-
of the ways in which the organization either functional, balanced, or project in ing on the organizational structure.
divides its labor into distinct tasks and nature. Finally, the PMBOK ® Guide went They concluded that specific variables
then achieves co-ordination amongst on to further describe these matrix were significantly correlated with suc-
them” (p. 66). Organizational structures, structures as weak, balanced, or strong. cess only in the case of a particular
beginning with the purely functional The question then remains: Which structure type, thereby suggesting a
organization to the projectized organi- structure is best suited for an organiza- moderating effect of organization struc-
zation, have been presented in A Guide tion whose aims are successful project tures on project outcomes.
to the Project Management Body of outcomes? Nogueira and Raz (2006) While Belout and Gauvreau (2004)
Knowledge (PMBOK ® Guide)—Fifth posited that based on contingency theo- question the relationship between the
Edition (PMI, 2013). The importance of ry and a low uncertainty environment, a independent variables (personality
organizational structures and their centralized structure is more effective dimensions) and a proposed moderat-
effects on project management has (functional or functional matrix); howev- ing variable (organizational structure),
received attention (Mullaly & Thomas, er they continued that under conditions based on prior literature we postulate
2009; Procca, 2008; Laslo & Goldberg, of high uncertainty, a more decentralized a moderating relationship between
2008; Wellman, 2007). structure is preferred (project matrix or organizational structure and project out-
Organizational structures were pre- projectized). Opinions vary as to the comes, as employees (with their person-
sented as one of three success factors best organizational structure, but some ality dimensions) work within these
(Hyvari, 2006; Belassi & Tukel, 1996) and themes are evident. Hyvari (2006) con- structures to produce successful out-
as one of the five factors (Kendra & cluded that “the functional organization comes. Therefore, we offer the following
Taplin, 2004) for ultimate project success. was felt to be the least effective” (p. 221). proposition:
Mullaly and Thomas (2009) reported Kuprenas (2003) reported that “operat-
Proposition 10: Organizational struc-
“Successful organizations ... support their ing under a matrix structure has tures can moderate the relationship
strategies with appropriately designed improved with respect to project deliv- between personality dimensions and
structures and management processes” ery” (p. 51). Belout and Gauvreau (2004) project success with a projectized
(p. 125). Procca (2008) posited that: “At summarized their findings by saying structure producing the best project
the tactical level, the organization’s that the functional, matrix, and project success.
• Providing answers to important ques- was instrumental in project success factors (CSFs) of projects. Critical suc-
tions related to the organization’s cur- (Unger, Gemünden, & Aubry, 2012). cess factors are those few key factors
rent maturity Underlining the importance of top that are considered absolutely neces-
• Assessing maturity of different parts of management support for project friend- sary to reaching goals (Rockart, 1982);
the organization ly organizations, Zqikael, Levin, and Rad however, it must be remembered that
• Identifying specific areas that need (2008) identified top management sup- critical success factors do not change
improvement port factors, which include communica- often although they might be subjected
• Promoting organizational maturity tion, quality management, advanced to revision and update occasionally
awareness among members of senior project management techniques, proj- (Nuland, Broux, Grets, De Cleyn,
management ect manager assignment, project suc- Legrand, Majoor, & Vleminckx, 1999).
• Attributing organizational success to cess measurement, and an organiza- Rad and Anantatmula (2010) pre-
project management tional knowledge management system. sented a methodology for measuring
Using these factors, they proposed a project success with three different sets
From their practices and publica- maturity model for improving project of attributes: the client view, which is
tions, it is evident that PMI believes that performance. focused on the deliverables (as mea-
the project management office (PMO) is sured by scope, quality, and client satis-
one of the avenues to achieving project Proposition 12: An organization’s proj- faction) and the team view, which is
success and project management matu- ect management maturity level will focused on the means by which the
rity. The PMO is considered an organi- moderate the relationship between a deliverables are created and the enter-
project manager’s personality dimen-
zational entity and a focal point for proj- prise perspective, which is focused on
sions and project success.
ect management discipline. Kendall and financial and commercial aspects. They
Rollins (2003) describe the PMO as a contend that the perception of failure
Dependent Variables
centralized organization dedicated to and success is usually based on unspo-
improving the practice and results of Project Success ken and personal indices; which is why
project management. Further, the PMO In simple terms, project success com- two different people would view the
facilitates the organizational recognition prises standards or criteria that assess success of the same project differently.
of the project management profession; project outcomes or results. Over a peri- Rad and Anantatmula have suggested
however, it is organization-specific and od, project success—from a narrow but that the success of the project should be
varies in structure, role, and legitimacy, universally accepted group of criteria of measured by considering three different
depending on it relevance (Hobbs & scope, cost, and time—has included sev- areas: project meeting its own cost-
Aubry, 2007). eral other criteria by viewing project duration targets, the deliverable meet-
Further, Hobbs and Aubry (2010) success from different perspectives such ing enterprise strategic objectives, and
suggest that the PMO’s role is still evolv- as meeting enterprise strategic objec- the deliverable meeting the enterprise
ing and the presence of a PMO does not tives and enterprise financial objectives. financial objectives.
mean either that an organization is Pinto and Slevin (1988) introduced a Project success is a complex and
innovative or it is disorganized. The broader framework of project success. ambiguous concept and it changes over
presence of a PMO suggests organiza- They proposed that project success the project and product life cycle. Jugdev
tional tensions and is generally created should include both internal (project) and Müller (2005) suggest that projects
to manage multiple projects; it is also factors and external (client) factors. are about managing expectations, and
seen as an organizational innovation Internal project factors are the factors expectations have to do with percep-
that is unstable and evolving (Hobbs, that the project manager has control over tions on success. They suggest that proj-
Aubry, & Thuillier, 2008). The PMO time, cost, and performance. External ect success is more than having a com-
would be affected by changes in top client factors are usefulness, satisfaction, mon mission, top management support
management and economic context and and effectiveness of the project outcome; for resources, authority, and power to
soft skill issues, such as collaboration, however, these external success factors succeed on the project.
accountability, and work climate cannot be measured until the project is Shenhar, Levy, and Dvir’s (1997)
(Aubry, Hobbs, Müller, & Blomquist, complete; the only way to assure them study revealed project design goals,
2011). during the project execution, to a certain impact on customer, benefits to the exe-
Recent quantitative empirical evi- extent, is to understand client needs and cuting organization, and preparing for
dence shows that PMO—with the proj- translate them into specifications of the the future as project success dimen-
ect portfolio management unit’s role of project deliverables. sions. They argued for developing a new
coordinating, controlling, and support- Any discussion about project suc- way of examining project success and it
ing at the portfolio management level— cess generally includes critical success is time dependent. The design goals and
Anantatmula, 2010) and Myers-Briggs with a good reputation within the organi- Projects are the method in which organi-
personality type; and manager motiva- zation to lead the project. Because of this zations accomplish their many initiatives
tions (Dolfi & Andrews, 2007) among natural technical progression, most peo- and tasks in hopes of improving their mar-
others. We hope to build on this stream ple become project managers by acci- ket leverage, strategic position, and profit-
of necessary research by combining dent” (p. 50). Perhaps accidental project ability (Davis, 2011). It appears that “soft
many concepts into a much larger theo- management can be avoided. We recom- skills” of project managers are gaining in
retical model while adding other necessary mend a robust project manager selection perceived importance and subsequent
project manager dimensions (communica- process to include the “art of project man- research attention (Adams & Anantatmula,
tion apprehension, self-monitoring, inno- agement” as a good place to start. If we 2010; Skulmoski & Hartman, 2010; Hyvari,
vativeness, and change orientation), can avoid “accidents” perhaps we can also 2006; Gehring, 2007). We believe our mod-
which have received little, if any, atten- avoid many projects that “fell short of erated, research model positing relation-
tion in the project management litera- planned expectations.” This can be done, ships between personality dimensions
ture. Rather than in rifle-shot fashion, we contend, by considering a project and project success continues this
we believe an all-inclusive focus (as our manager’s personality traits and dimen- research stream and adds to the body of
model suggests) on the “art” (or soft sions. Since many issues project manag- knowledge.
side) of project management will yield ers face when executing projects are inter- We acknowledge the theoretical
improved results. This focus should be personal (Sense, 2007; Willcoxson & nature of this work but have taken mea-
directed toward project manager selec- Chatham, 2006), we recommend includ- sures by using a multi-disciplinary
tion, training, coaching, and problem ing this proposed model, including all its approach to understanding these
resolution for project success. dimensions, when coaching and mentor- dimensions and their potential impact
Unfortunately, as current trends ing project managers or when engaged in on the field of project management.
suggest, project success is often elusive. project-issue resolution. Through leveraging the combined work
Papke-Shields, Beise, and Quan (2010) We also recognize that managers of so many researchers, we constructed
reported that the complexity and costs with their cache of personality dimen- our model in hopes of pushing this
of projects have increased dramatically sions labor within organizations that stream of research further. The model
in the 10 years preceding their study. may have systems that affect project needs empirical validation by gauging
They quoted a KPMG survey (KPMG, outcomes. The systems we contend that project success and measuring the per-
2005) of 600 organizations across 22 are critical for project success are struc- sonality dimensions of the project man-
countries and reported that “86% of ture (Mullaly & Thomas, 2009), organi- agers employed with those pertinent
respondents had project outcomes zational maturity (Zqikael, Levin, & Rad, projects’ success. We have so set our
that fell short of planned expectations” 2008), and incentive systems (Yang & sights and will report our findings once
(p. 650). A more recent study by the Chen, 2009). These systems have the available. ■
Standish Group International suggests potential to moderate (Strang, 2011)
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