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  • Perhitungan Ahp-Topsis 1

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    Mukis Aditya
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    8 views11 pages

    Perhitungan Ahp-Topsis 1

    Uploaded by

    Mukis Aditya

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Kriteria Kriteria Bobot Keterangan Bobot

    Lead Phurcase/Hasil 1 sama penting


    Klik Iklan 3 sedikit penting
    CTR 3 sedikit penting
    Anggaran 3 sedikit penting
    Waktu 5 lebih penting

    Kriteria Kriteria Bobot Keterangan Bobot


    Phurcase/Hasil Klik Iklan 2 rata-rata
    CTR 3 sedikit penting
    Anggaran 3 sedikit penting
    Waktu 5 lebih penting

    Kriteria Kriteria Bobot Keterangan Bobot


    Klik Tautan CTR 1 sama penting
    Anggaran 3 sedikit penting
    Waktu 5 lebih penting

    Kriteria Kriteria Bobot Keterangan Bobot


    CTR Anggaran 3 sedikit penting
    Waktu 5 lebih penting

    Kriteria Kriteria Bobot Keterangan Bobot


    Anggaran Waktu 2 rata-rata
    Lead Phurcase/Hasil Klik Iklan CTR Anggaran
    Lead 1 1 3 3 3
    Phurcase/Hasil 1 2 3 3
    Klik Iklan 1 1 3
    CTR 1 3
    Anggaran 1
    Waktu
    Waktu
    5
    5
    5
    5
    2
    1
    DATA ALTERNATIF
    Nama Kampanye Lead Phurcase/Hasil Klik Iklan CTR (%) Anggaran (Rp) Waktu (Hari)
    Dompet Pria Parker 01 7 12 233 1.37 200000 4
    Dompet Pria Parker 02 8 16 247 0.90 300000 5
    Dompet Pria Parker 03 10 15 334 1.04 300000 4
    Dompet Pria Parker 04 5 8 187 0.95 200000 4
    Dompet Pria Parker 05 9 15 255 1.12 250000 4
    Impresi
    17039
    27481
    31976
    19651
    22766
    Perhitungan AHP
    Matriks Berpasangan

    Lead Phurcase/Hasil Klik Iklan CTR


    Lead 1.00 1.00 3.00 3.00
    Phurcase/Hasil 1.00 1.00 2.00 3.00
    Klik Iklan 0.33 0.50 1.00 1.00
    CTR 0.33 0.33 1.00 1.00
    Anggaran 0.33 0.33 0.33 0.33
    Waktu 0.20 0.20 0.20 0.20
    Jumlah 3.20 3.37 7.53 8.53

    Matriks Ternormalisasi

    Lead Phurcase/Hasil Klik Iklan CTR


    Lead 0.31 0.30 0.40 0.35
    Phurcase/Hasil 0.31 0.30 0.27 0.35
    Klik Iklan 0.10 0.15 0.13 0.12
    CTR 0.10 0.10 0.13 0.12
    Anggaran 0.10 0.10 0.04 0.04
    Waktu 0.06 0.06 0.03 0.02

    Lead Phurcase/Hasil Klik Iklan CTR


    Lead 0.30 0.30 0.90 0.90
    Phurcase/Hasil 0.30 0.30 0.60 0.90
    Klik Iklan 0.10 0.15 0.30 0.30
    CTR 0.10 0.10 0.30 0.30
    Anggaran 0.10 0.10 0.10 0.10
    Waktu 0.06 0.06 0.06 0.06

    8. λ maks(lamda maks) 9. CI (konsistensi I


    3.1216 -0.5757

    Perhitungan TOPSIS
    Lead Phurcase/Hasil Klik Iklan CTR
    Bobot 4 4 4 3
    Benefit Benefit Benefit Benefit
    Nama Kampanye Lead Phurcase/Hasil Klik Iklan CTR (%)
    Dompet Pria Parker 01 7 12 233 1.37
    Dompet Pria Parker 02 8 16 247 0.90
    Dompet Pria Parker 03 10 15 334 1.04
    Dompet Pria Parker 04 5 8 187 0.95
    Dompet Pria Parker 05 9 15 255 1.12

    Pembagi 17.86 30.23 571.71 2.43

    Ternormalisasi Lead Phurcase/Hasil Klik Iklan CTR (%)


    Dompet Pria Parker 01 0.39 0.40 0.41 0.56
    Dompet Pria Parker 02 0.45 0.53 0.43 0.37
    Dompet Pria Parker 03 0.56 0.50 0.58 0.43
    Dompet Pria Parker 04 0.28 0.26 0.33 0.39
    Dompet Pria Parker 05 0.50 0.50 0.45 0.46

    Prioritas AHP 0.30 0.28 0.16 0.15

    Terbobot Lead Phurcase/Hasil Klik Iklan CTR (%)


    Dompet Pria Parker 01 1.307 1.429 2.595 3.774
    Dompet Pria Parker 02 1.494 1.906 2.751 2.481
    Dompet Pria Parker 03 1.867 1.787 3.720 2.883
    Dompet Pria Parker 04 0.934 0.953 2.083 2.627
    Dompet Pria Parker 05 1.681 1.787 2.840 3.092

    Solusi Ideal + 1.867 1.906 3.720 3.774


    Solusi Ideal - 0.934 0.953 2.083 2.481

    D+ Dompet Pria Parker 01 1.344 D-


    Dompet Pria Parker 02 3.831
    Dompet Pria Parker 03 2.526
    Dompet Pria Parker 04 2.404
    Dompet Pria Parker 05 1.638

    Preferensi (V) Dompet Pria Parker 01 0.737


    Dompet Pria Parker 02 0.252
    Dompet Pria Parker 03 0.565
    Dompet Pria Parker 04 0.590
    Dompet Pria Parker 05 0.658

    Perangkingan Dompet Pria Parker 01 0.737 1


    Dompet Pria Parker 02 0.252 5
    Dompet Pria Parker 03 0.565 4
    Dompet Pria Parker 04 0.590 3
    Dompet Pria Parker 05 0.658 2
    Anggaran Waktu
    3.00 5.00
    3.00 5.00
    3.00 5.00
    3.00 5.00
    1.00 2.00
    0.50 1.00
    13.50 23.00

    Anggaran Waktu Jumlah Bobot Prioritas


    0.22 0.22 3.47 0.30
    0.22 0.22 2.61 0.28
    0.22 0.22 1.83 0.16
    0.22 0.22 1.34 0.15
    0.07 0.09 0.70 0.07
    0.04 0.04 0.25 0.04

    Anggaran Waktu Jumlah Hasil


    0.90 1.50 4.80 5.10
    0.90 1.50 4.50 4.78
    0.90 1.50 3.25 3.41
    0.90 1.50 3.20 3.35
    0.30 0.60 1.30 1.37
    0.15 0.30 0.69 0.73
    Total 18.73

    9. CI (konsistensi Index)
    10. CR (konsistensi Ratio) IR (Index Ratio) 6 kriteri
    -0.4643 1.24

    Anggaran Waktu Bobot Keterangan


    3 3 1 Tidak penting
    Cost Cost 2 Kurang penting
    3 Cukup penting
    4 Penting
    5 Sangat penting

    Anggaran (Rp) Waktu (Hari) Impresi


    200000 4 17039
    300000 5 27481
    300000 4 31976
    200000 4 19651
    250000 4 22766

    567890.83 9.43

    Anggaran (Rp) Waktu (Hari)


    0.35 0.42
    0.53 0.53
    0.53 0.42
    0.35 0.42
    0.44 0.42

    0.07 0.04

    Anggaran (Rp) Waktu (Hari)


    4.722 10.079
    7.083 12.599
    7.083 10.079
    4.722 10.079
    5.902 10.079

    4.722 10.079
    7.083 12.599

    Dompet Pria Parker 01 3.772


    Dompet Pria Parker 02 1.292
    Dompet Pria Parker 03 3.280
    Dompet Pria Parker 04 3.456
    Dompet Pria Parker 05 3.153
    IR (Index Ratio) 6 kriteria

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