Professional Documents
Culture Documents
Subject: ENTREPRENEURSHIP
❖ Seeking feedback:
Effective entrepreneurs oft en are described as quick learners. Unlike many people,
however, they also have a strong desire to know how well they are doing and how they might
improve their performance. In attempting to make these determinations, they actively seek out
mentors and use their feedback. Feedback is also central to their learning from their mistakes and
setbacks.
❖ Drive to achieve:
Entrepreneurs are self-starters who appear to others to be internally driven by a strong desire to
compete, to excel against self-imposed standards and to pursue and attain challenging goals. This
drive to achieve has been well documented in the entrepreneurial literature beginning with David
McClelland’s pioneering work on motivation in the 1950s and 1960s. McClelland suggested that
the key to entrepreneurial behaviour lies in the drive to excel, to achieve a goal in relation to a set
of standards. High achievers take calculated risks. They examine a situation, determine how to
increase the odds of winning and then push ahead. A high-risk decision for the average
businessperson is oft en perceived as a moderate risk decision for the well-prepared high
achiever.
❖ Opportunity orientation:
One clear pattern among successful, growth-minded entrepreneurs is their focus on opportunity
rather than on resources, structure, or strategy. Opportunity orientation is the constant awareness
of the opportunities that exist in everyday life. Successful entrepreneurs start with the
opportunity and let their understanding of it guide other important issues. They are goal oriented
in their relentless pursuit of opportunities. Setting high but attainable goals enables them to focus
their energies, selectively to sort out opportunities and to know when to say ‘no’. Their goal
orientation also helps them to define priorities and provides them with measures of how well
they are performing.
Q: 5 What are the four specific areas of risk that entrepreneurs face?
Describe each.
Ans: Entrepreneurs face a number of different types of risk. These can be grouped into four
basic areas:
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(1) financial risk, (2) career risk, (3) family and social risk and (4) psychic risk
❖ Financial risk:
In most new ventures the individual puts a significant portion of their savings or other resources
at stake, which creates a serious financial risk. This money or these resources will, in all
likelihood, be lost if the venture fails. The entrepreneur also may be required to sign personally
on company obligations that far exceed their personal net worth. The entrepreneur is thus
exposed to personal bankruptcy. Many people are unwilling to risk their savings, house, property
and salary to start a new business.
❖ Career risk:
A question frequently raised by would-be entrepreneurs is whether they will be able to find a job
or go back to their old job should their venture fail. This career risk is a major concern to
managers who have a secure organizational job with a high salary and a good benefits package.
❖ Psychic risk:
The psychic risk may be the greatest risk to the wellbeing of the entrepreneur. Money can be
replaced; a new house can be built; spouse, children and friends usually can adapt. But some
entrepreneurs who have suffered financial catastrophes have been unable to bounce back, at least
not immediately. The psychological impact has proven too severe for them.
❖ Immersion in business:
One of the ironies of entrepreneurship is that successful entrepreneurs make enough money to
partake of a variety of leisure activities, but they cannot take that exotic cruise, fishing trip, or
skiing vacation because their business will not allow their absence. Most entrepreneurs are
married to their business. They work long hours, leaving little time for civic organisations,
recreation, or further education.
❖ People problems:
Entrepreneurs must depend on and work with partners, employees, customers, bankers and
professionals. Most experience frustration, disappointment and aggravation in their experiences
with these people. Successful entrepreneurs are to some extent perfectionists and know how they
want things done. Oft en they spend a great deal of time trying to get lackadaisical employees to
meet their performance standards and, frequently, because of irreconcilable conflict, many
partnerships are dissolved.
❖ Need to achieve:
Achievement brings satisfaction. During the Boyd and Gumpert study, however, it became clear
that a fine line exists between attempting to achieve too much and failing to achieve enough.
More oft en than not, the entrepreneur was trying to accomplish too much. Many are never
satisfied with their work no matter how well it is done. They seem to recognize the dangers (for
example, to their health) of unbridled ambition, but they have a difficult time tempering their
achievement need. They seem to believe that if they stop or slow down a competitor is going to
come from behind and destroy everything they have worked so hard to build.
❖ Sense of distrust
To remain alert to competition, customers and government regulations, entrepreneurs are
continually scanning the environment. They try to anticipate and act on developments that others
might recognize too late. This distrustful state can result in their focusing on trivial things
causing them to lose sight of reality, to distort reasoning and logic and to take destructive
actions. Again, distrust is a dual-edged characteristic.
❖ Unrealistic optimism:
The ceaseless optimism that emanates from entrepreneurs (even through the bleak times) is a
key factor in the drive towards success. Entrepreneurs maintain a high enthusiasm level that
becomes an external optimism, which allows others to believe in them during rough periods.
However, when taken to its extreme, this optimistic attitude can lead to a fantasy approach to the
business. A self-deceptive state may arise in which entrepreneurs ignore trends, facts and reports
and delude themselves into thinking everything will turn out fine. This type of behaviour can
lead to an inability to handle the reality of the business world.
Q: 9 Identify and describe the three major sources of information that supply
data related to the entrepreneurial mind-set.
Ans: The best source of information about the entrepreneurial mind-set is direct observation of
practising entrepreneurs.
1. Through the use of interviews, surveys and case studies, the experiences of individual
entrepreneurs can be related. Analysis of these experiences can provide insights into the
traits, characteristics and personalities of individual entrepreneurs and leads to the
discovery of commonalities that help explain the perspective.
2. The second major source of information about the entrepreneurial mind-set is direct
observation of practising entrepreneurs. The experiences of individual entrepreneurs can
be related through the use of interviews, surveys and case studies. Have a look at the
Harvard cases at the end of each chapter in this book. Analysis of these experiences can
provide insights into the traits, characteristics and personalities of individual
entrepreneurs and leads to the discovery of commonalities that help explain the mind-set.
3. The final source of entrepreneurial information is speeches and presentations (including
seminars) by practising entrepreneurs. This source may not be as in-depth as the others,
but it provides an opportunity to learn about the entrepreneurial mind-set. Entrepreneur-in
residence programs at various universities illustrate the added value oral presentations
may have in educating people about entrepreneurship.