W08 Management Framework, Part 1

Team Members:

Henry Vladimir Gutierrez Choque

1. Give your Team/Business name:

The Happy Lemonade.

Mission (What you do)

2. Write your mission statement below. Remember, the mission statement says specifically
what you do.
Make the business the biggest franchise of the world, innovate and have different
recognized products based on lemonade and to promote a better healthy living style
of life to keep on consuming healthier products.

Strategy (How you do it)

3. Choice. Which market will you use?
Our strategy is to choose the event market.

4. Distinct. What is your strategy, and how is it unique and difficult to replicate?
We would be creating different ads through videos and pictures of our product
through social media 2 to 3 months before displaying it to the people so they we will
be aware of the place and time.

5. Alignment. How specifically does your strategy support your mission?

It relates to each other and also supports our mission because every time we
participate in a new market or event we will look for different ways to innovate and
promote our lemonade. Our strategy shows the confidence we have in our product
so it can motivate customers to be healthier and buy more.