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 Maker or Personal
Maker or Personal Brand
BrandSite
Site
Believe it or not, your
logo
Believe it orisnot,
the your
least
important
logo is the thing on
least important
yourwebsite.
thing on your website.
Don’t fret It doesn’t
this need
too much. Your mission
Your mission statement:
to be huge! statement: I do [this]
I do [this] for [these
for [these people]
people] that aim to
that aimvision].
[bigger to
[bigger vision].
Main
Main call
call to action.
to action.
#1
#1thing
thing you
you want
want
the
theuser
user to
to do!

Value driven content:

Your blog,
Value driven videos,
content: Your
etc. Anything
blog, videos, that
etc. Anything
adds
that adds value
value to the
to the user
user
vs. only vs.promotional.
being only being
promotional.

Show
Show offoff a little
a little here.
here.
Featureproducts,
Feature products, your
your or
work, work,
waysor ways can
people
people with
connect can you connect
here.
with you here.
TIP
TIP#1:
#1:You
You don’t
don’tneed
need
totoonly
only have
have 3 blocks,
3 blocks,
but
butkeep
keep youyou content
content
totorows
rows ofofthree
threeor less
soorthe
lessuser
so doesn’t
the get
overwhelmed.
user doesn’t get
overwhelmed.
TIP
TIP#2:
#2:Make
Make sure these
sure
images
these are linked.
images are
linked.

This could be an
image of you, your
This
work, could be an image
or bonus of
points
you,if your
it’s awork,
brandorvideo.
bonus
points
Use ifthis
it’s final
a brand video.
section
Use this final
to make section
people to
feel
make people feel connected
connected to you and
to you and your mission.
your mission.

Capture
Capture emails
emails to
to make
make into
visitors visitors
loyalinto
fans
loyal
and fans them
remind and remind
you’re
them you’re
around. It mightaround.
take a
It might
few visits ortake a few
a sale to
visits aorvisitor
secure a sale to a
into
secure a visitor into a
buyer.
buyer.

Copyright 2020 Estes Media, LLCCopyright 2018 Moonwalker Digital 1

 Blog Site
Blog Site
Tell the visitor what
Tell the visitor what they
they can find here
can find here + related
+ related image
image background.
background.

Blogcategories
Blog categoriesyou
you
areare mostknown
most knownforfor

A of
A couple couple of blogFeatured
blog entries: entries:
Featured Image,
Image, Title Title
of post, of post,
excerpt or
excerpt
whole post, or whole
more link,post,
sharemore
links.
link, share
Date and links.
authorDate and
optional.
author optional.

A final banner
A final banner image
to sealimage to seal
the deal, and
thetodeal,
motivate and
join your
motivatelist to join
below.
your list below.

Copyright 2020 Estes Media, LLCCopyright 2018 Moonwalker Digital 2

 Conference/Event
Conference/EventSite
Site

Main
Mainhighlights
highlights of
of each
each day
day or
outline
outlineofofschedule.
schedule. Show the
Show the
valueofofthe
value theevent
event here.
here.

Testimonials from past attendees

orTestimonials fromexcited
feedback from past attendees or
feedback from
registrants. Show excited registrants.
attendees the
Show attendees the connections/
connections/benefits they get out
ofbenefits they
the event get outtestimonials.
through of the event
through testimonials.

Side-by-side tiered pricing options to

Side-by-side
easily tiered
upsell more pricing options to
premium
easily upsell more premium registration
registration offering (or early-bird VS
offering (or early-bird VS regular price.)
regular price.)

Copyright 2018 Moonwalker Digital 3

Copyright 2020 Estes Media, LLC
 Artist/Musician Site
Artist/Musician Site
Highlight most recent release, promo-
tion or video.
Highlight mostWhatever you want fans
recent release,
to see first.or video. Whatever you
promotion
want fans to see first.
TIP: Nothing going on? Make this an
image
TIP: of your
Nothing bandon?
going + descriptive
Make thistext
an of
the world
image yourband
of your music+ invites them into.
descriptive text
of the world your music invites them
into.

Can
Canreplace
replacewith OnlineEvents,
with Online Events,
ororgeneral
generalPerformance Dates.
Performance Dates.

Invitetotostreaming
Invite streaming or
or use
use this
this section to point
section to point to socialto social
media/
media/any media they can
any media they can interact with
interact with and hear your
and hear your music.
music.

Latest update, news, or

Latest update, news, or
inspirational post for fans.
inspirational post for fans.

Pointto
Point toonline
online store
store or
or
imagesof
images ofgear
gear they
they can
can
buyatatyour
buy your next
next show.
show.

BeBesure
sureto tobuild
build your
emaillist
email listto
to keep
keep fans
fans
connectedto
connected toyou.
you.

Copyright 2020 Estes Media, LLCCopyright 2018 Moonwalker Digital 4

 OnlineStore
Online Store

Highlight most recent

Highlight
collection most
or new recent
product.
collection or new product.
TIP: High-quality, fullscreen image
TIP: High-quality, fullscreen image
with inviting copy is best here.
with inviting copy is best here.

Feature 3-6
Feature 3-6products
products

Feature 2-4
Feature 2-4collections
collections

People
People don’tjust
don’t justbuy
buy products,
products,
they
they buybuy stories.Share
stories. Share aa bit
bit of
of
your story or the mission behind
your story or the mission behind
your brand that consumers will be
your brand that consumers will be
proud to play a part in.
proud to play a part in.

Optional other product

Optional other product
highlight to make the page
highlight to make the page
feel balanced and sexy.
feel balanced and sexy.

Make
Make sure
sure totocapture
captureemails
emails
to let
to let customersknow
customers know about
about
upcoming
upcoming promotions. Email
promotions. Email
marketing
marketing convertsvery
converts very well.
well.

Copyright 2018 Moonwalker Digital 5

Copyright 2020 Estes Media, LLC
 Service
Service Based
Based
Business Website
Website
Immediately tell the user
Immediately tell the user
what you do and invite
what you do and invite
them to book.
them to book.

Sellingpeople
Selling peopleonon your
your process
process makes
makes
people
people feel
feelmore
moresecure
securein in
buying
buying
from
from you,
you,and
andmore
morelikely to to
likely trust youyou
trust
as
as the
theprofessional
professionalthroughout
throughout your
your
interaction.
interaction.

Anythingyou
Anything youcancandodo
toto reinforce
reinforce
trust
trust with
witha aservice-based
service-based business
business
is
is key.
key. Videos
Videosareareone ofof
one the most
the most
trust-building
trust-buildingassets you
assets cancan
you place
place
on
on your
yourwebsite.
website.

Testimonials
Testimonialsare especially
are important
especially important
on
on service-based
service-basedbusiness
businesswebsites.
websites.

TIP:
TIP:Create
Createa aquestionnaire
questionnaire or or
offer
offer
some
someincentives
incentivesforfor
prior customers
prior customers
to fill these out so you can get these.
to fill these out so you can get these.

Finalstatement
Final statement andand area
area to reinforce
to reinforce the
the sale.
sale.
Be sure to invite the user to “Book Now.”
Be sure to invite the user to “Book Now.”
TIP: Include info about trials, refunds or
TIP: Include info
“Money-back about trials,
Guarantees” refunds or
etc. here.
“Money-back Guarantees” etc. here.

Copyright 2018 Moonwalker Digital

Copyright 2020 Estes Media, LLC 6
 SingleProduct
Single Product
SalesPage
Sales Page

Testimonials placed TIP: The higher-priced the

Testimonials placed TIP: The higher-priced the
prominently and sprinkled product, the longer the
prominently and sprinkled product, the longer the page
throughout thepage
page page
throughout the
reinforce the sale.
reinforce the sale.

Breakingdown
Breaking downthethe components
components
of your
of yourproduct
productwith
with icons
icons shows
shows
the user
the useraavisual
visual representation
representation
of its
of itsvalue.
value.

TIP:Invite
TIP: Invite user
user to buy
to buy as often
as often as as
possible on a sales
possible on a sales page!page!

Don’t be shy about sharing your

story.
Don’t beWhy did you
shy about create
sharing yourthis
product?
story. How
Why did youhas this this
create helped
product?
someone How has this helped
specific?
someone specific?

Copyright 2018 Moonwalker Digital 7

Copyright 2020 Estes Media, LLC